IPod: YouTube7 Online Marketing ToolsAnn TreacyTreacy Information Servicesatreacy@treacyinfo.com

Things to ConsiderWhat is your goal?What will get you there?How will you measure success?Here are some tools…

1. Web Site56% of those surveyed said they would like live help before making a real estate purchase onlineMake it easy for them to contact you!Social Media will boost your SEO

2. Email Newsletters/AlertsCollect email addresses & permissionSend regularly or periodicallySend something of valueTrack resultsIf I had limited funds and limited time. This is the one thing I would do for online promotion.

3. BloggingLooks like a web site, acts like a web site, easy to maintain, and it's cheap!Think of it as an ongoing newsletter. Post info on upcoming events, sales, testimonials…Establishes you as an expert

Looks like a web site, acts like a web site, easy to maintain, and it's cheap!

Think of it as an ongoing newsletter. Post info on upcoming events, sales, testimonials…

Establishes you as an expert

"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalist

4. Microblogging/TwitterMicroblogging limited to 140 characters, sent only to subscribersA great way to advertise last minute opportunitiesTwittering goes to a web site or comes as a text message

Application in Real EstateSearch for Twits in your area – follow them, befriend themhttp://search.twitter.com/advancedSearch for folks looking for homesTweet from local hotspots

5. Photo SharingAn easy way to post a lot of pictures on your web siteA good way to get found for people looking for pictures or posting pictures for youA good way to sell a houseGet comments

6. Video SharingStart a YouTube Channel - YouTubeYou don’t need quality video.Do video tours, give advice (Monthly Skinny)Easier than writing a blog for some people

7. Join a Social NetworkLinkedIn, Facebook, MySpace, Plaxo…Great for renewing connections with friends, colleagues, new employeesBuild your expertise, talk about what you’re doing or selling or buying..

Facebook – Advanced UseFacebook PageVisible to everyoneView visitor statisticsAdd applicationsMarketplaceSell/advertise itemsGroupVisible only to group membersAble to send bulk invitations – so easier to grow list of membersEventsPost open houses, invite folks

Ride the tailcoats… Post a comment on a blogAsk social media savvy clients to mention youPartner with others for e-newsletters or other specials

Just Start!Resources from the presentation can be found atwww.byteoftheweek.com/Or www.slideshare.net/atreacyAnn Treacyatreacy@treacyinfo.com651.239.4581

Bonus Slide