7 Online Marketing Tools Real Estate

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A presentation given by Ann Treacy (Treacy Information Services) to the Professional Women in Real Estate group in St Paul Minnesota on September 10, 2009.

A presentation given by Ann Treacy (Treacy Information Services) to the Professional Women in Real Estate group in St Paul Minnesota on September 10, 2009.

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  • Want to Promote your Property and Real Estate Services on IBMproperty.com?
    IBMproperty.com Group is an easy way to bring Real Estate professionals together online. A LinkedIn Group (IBMproperty.com) makes sense for Real Estate CEO, Advisor/Consultants, Agents & Dealers, Builders & Developers, Construction Material Suppliers, Individual/Owner, and more.
    We would be glad if you can also join our group on LinkedIn as we all can share our property details with others on that group. You can take advantage of the people added in my group and also you can share this group and my profile with the others. The link is given below:-
    Profile: http://in.linkedin.com/pub/neha-sharma/44/515/a44
    Group: http://www.linkedin.com/groups/IBMpropertycom-4368136
    Regards
    Neha Sharma
    www.IBMproperty.blogspot.com
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Transcript

  • 1. IPod: YouTube7 Online Marketing Tools
    Ann TreacyTreacy Information Services
    atreacy@treacyinfo.com
  • 2. Things to Consider
    What is your goal?
    What will get you there?
    How will you measure success?
    Here are some tools…
  • 3. 1. Web Site
    56% of those surveyed said they would like live help before making a real estate purchase online
    Make it easy for them to contact you!
    Social Media will boost your SEO
  • 4. 2. Email Newsletters/Alerts
    Collect email addresses & permission
    Send regularly or periodically
    Send something of value
    Track results
    If I had limited funds and limited time. This is the one thing I would do for online promotion.
  • 5. 3. Blogging
    • Looks like a web site, acts like a web site, easy to maintain, and it's cheap!
    • 6. Think of it as an ongoing newsletter. Post info on upcoming events, sales, testimonials…
    • 7. Establishes you as an expert
  • "When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalist
  • 8. 4. Microblogging/Twitter
    Microblogging limited to 140 characters, sent only to subscribers
    A great way to advertise last minute opportunities
    Twittering goes to a web site or comes as a text message
  • 9. Application in Real Estate
    Search for Twits in your area – follow them, befriend themhttp://search.twitter.com/advanced
    Search for folks looking for homes
    Tweet from local hotspots
  • 10. 5. Photo Sharing
    An easy way to post a lot of pictures on your web site
    A good way to get found for people looking for pictures or posting pictures for you
    A good way to sell a house
    Get comments
  • 11. 6. Video Sharing
    Start a YouTube Channel - YouTube
    You don’t need quality video.
    Do video tours, give advice (Monthly Skinny)
    Easier than writing a blog for some people
  • 12. 7. Join a Social Network
    LinkedIn, Facebook, MySpace, Plaxo…
    Great for renewing connections with friends, colleagues, new employees
    Build your expertise, talk about what you’re doing or selling or buying..
  • 13. Facebook – Advanced Use
    Facebook Page
    Visible to everyone
    View visitor statistics
    Add applications
    Marketplace
    Sell/advertise items
    Group
    Visible only to group members
    Able to send bulk invitations – so easier to grow list of members
    Events
    Post open houses, invite folks
  • 14. Ride the tailcoats…
    Post a comment on a blog
    Ask social media savvy clients to mention you
    Partner with others for e-newsletters or other specials
  • 15. Just Start!
    Resources from the presentation can be found at
    www.byteoftheweek.com/
    Or
    www.slideshare.net/atreacy
    Ann Treacy
    atreacy@treacyinfo.com
    651.239.4581
  • 16. Bonus Slide