ITAP Consumer Insights: SingaporeITAP Consumer Insights: Singapore
Gifting and Recognition
1
1© 2014 ITAP International, I...
Table of ContentsTable of Contents
Consumer PreferencesConsumer Preferences
Inappropriate Giftspp p
A Deeper Divep
The ITA...
Consumer Preferences:
Generational Differences
Th ti f l t th• The younger generation feels pressure to wear the
latest fa...
Inappropriate GiftsInappropriate Gifts
• Generally things without practical or decorative value are
not considered gifts.
...
A Deeper Dive: Gifts and Rites of PassageA Deeper Dive: Gifts and Rites of Passage
• Birthday: Rarely is a gift given; it ...
A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards
• Gift vouchers are becoming more and more
popular.
• Hotel vouchers ar...
Snapshot of Singapore’s Cultural
Marieke de Mooij
p g p
Orientations
applied Hofstede’s
framework to the study
of consumer...
Contact ITAP to
• Access global consumer segments
Contact ITAP to…
Access global consumer segments
through ITAP’s global n...
Contact me for Q & A
Catherine Mercer Bing
Contact me for Q & A
CEO, ITAP International, Inc.
cbing@itapintl.com
ITAP Inte...
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ITAP Consumer Insights: Singapore

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Table of contents:
- Consumer preferences
- Inappropriate gifts
- A deeper dive
- The ITAP advantage: Consumer needs and motivations

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ITAP Consumer Insights: Singapore

  1. 1. ITAP Consumer Insights: SingaporeITAP Consumer Insights: Singapore Gifting and Recognition 1 1© 2014 ITAP International, Inc. All Rights Reserved.
  2. 2. Table of ContentsTable of Contents Consumer PreferencesConsumer Preferences Inappropriate Giftspp p A Deeper Divep The ITAP Advantage: Consumer Needs and MotivationsNeeds and Motivations 2 2© 2014 ITAP International, Inc. All Rights Reserved.
  3. 3. Consumer Preferences: Generational Differences Th ti f l t th• The younger generation feels pressure to wear the latest fashion and have the latest electronic gadgets such as: – iPods – Touch-screen video players – Electronic dictionariesElectronic dictionaries • Older customers look for quality; this includes items of practical value and related social status such as: – Elegant crystal objects – Sculpture – Precious stone ornaments and jade 3 3© 2014 ITAP International, Inc. All Rights Reserved. j – Expensive paintings and antiques, including vases
  4. 4. Inappropriate GiftsInappropriate Gifts • Generally things without practical or decorative value are not considered gifts. • Gifts with a connotation of severance or cutting, such as scissors or knives are not appropriate as they symbolizescissors or knives, are not appropriate as they symbolize conflict. Letter-openers however are an exception. • For the Chinese, the number 4 sounds like the word for death, so it is important not to give anything in a set of four. • Clocks are also considered inappropriate gifts, as the Chinese expression for “giving clock” has connotations ofChinese expression for giving clock has connotations of death. • Other inappropriate items include straw sandals, white 4 4© 2014 ITAP International, Inc. All Rights Reserved. pp p candles and joss sticks (incense) as they are associated with funerals.
  5. 5. A Deeper Dive: Gifts and Rites of PassageA Deeper Dive: Gifts and Rites of Passage • Birthday: Rarely is a gift given; it may be that ay y g g y cake and/or noodles which signify “longevity” (a Chinese birthday tradition) are prepared. • Weddings: A red envelope with cash is traditional. • New Baby: Gifts by those who personally know the parents are appreciated. • Funerals: A flower basket containing a banner with a verse would be appreciated 5 5© 2014 ITAP International, Inc. All Rights Reserved. a verse would be appreciated.
  6. 6. A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards • Gift vouchers are becoming more and more popular. • Hotel vouchers are also welcomed, especially when they confer access to a restaurant or a spa. M b f th ld ti i t• Members of the older generation appreciate a voucher or a gift certificate for an item that confers social status.social status. • Young people appreciate sports club memberships and vouchers that travel agencies 6 6© 2014 ITAP International, Inc. All Rights Reserved. issue.
  7. 7. Snapshot of Singapore’s Cultural Marieke de Mooij p g p Orientations applied Hofstede’s framework to the study of consumer preferences. ITAP’s Culture in the Workplacep Questionnaire™ (or CWQ), collects data that gives insight intog g consumer preferences across cultures. ©2014 ITAP International, Inc. All Rights Reserved. Drawn from Geert Hofstede’s h th i b 7 7© 2014 ITAP International, Inc. All Rights Reserved. research, the image above depicts the country score for Singapore.
  8. 8. Contact ITAP to • Access global consumer segments Contact ITAP to… Access global consumer segments through ITAP’s global network. • Gain insight into the cultural values that• Gain insight into the cultural values that inform consumer behavior. M k i f d d i i b t• Make informed decisions about extension and adaptation in global l ti i d t l ti dlocations: price, product, location, and promotion. 8 8© 2014 ITAP International, Inc. All Rights Reserved.
  9. 9. Contact me for Q & A Catherine Mercer Bing Contact me for Q & A CEO, ITAP International, Inc. cbing@itapintl.com ITAP International 353 Nassau Street, First Floor Princeton, NJ 08540 USA (W) 1.215.860.5640 (M) 1 609 937 1557(M) 1.609.937.1557 http://www.itapintl.com …thank you… 9 9© 2014 ITAP International, Inc. All Rights Reserved.
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