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ITAP Consumer Insights: India

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Table of contents: …

Table of contents:
- Consumer preferences
- Inappropriate gifts
- A deeper dive
- A ITAP advantage: Consumer needs and motivations

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  • 1. ITAP Consumer Insights: IndiaITAP Consumer Insights: India Gifting and Recognition 1 1© 2014 ITAP International, Inc. All Rights Reserved.
  • 2. Table of ContentsTable of Contents Consumer PreferencesConsumer Preferences Inappropriate Giftspp p A Deeper Divep The ITAP Advantage: Consumer Needs and MotivationsNeeds and Motivations 2 2© 2014 ITAP International, Inc. All Rights Reserved.
  • 3. Consumer Preferences: Generational Differences Y f i l f h di f ll• Young professionals prefer merchandise from well- known brands such as Nike, Reebok, Arrow, Lacoste, Levi’s and Lee, as well as electronic gadgets such as smartphones, high-end cell phones, iPods, and portable DVD players. • Both younger and older people appreciate gifts that award gym benefits, a visit to a spa, rejuvenation center, or a yoga studio. 3 3© 2014 ITAP International, Inc. All Rights Reserved.
  • 4. Consumer Preferences C i t hConsumers aspire to purchase: • An international holiday for the family • A motorbikeA motorbike • Expensive electronic items • Home appliances and gadgetspp g g 4 4© 2014 ITAP International, Inc. All Rights Reserved.
  • 5. Inappropriate GiftsInappropriate Gifts • Do not give a bottle of wine as a gift. Wine is notg g perceived as a gift item. Giving wine is confined to members of the elite. • Shoes knives and scissors are also inappropriate• Shoes, knives and scissors are also inappropriate. These items are associated with bad luck. • Avoid giving gifts that violate religious beliefs. Do notg g g g give alcohol to Muslims. 5 5© 2014 ITAP International, Inc. All Rights Reserved.
  • 6. Inappropriate GiftsInappropriate Gifts • Avoid giving even-numbered cash awards and giftg g g certificates. For example, a cash award of Rs 1,000 should be 1001. Similarly, it is a good omen to give gifts of 1501 2001 and similar denominationsgifts of 1501, 2001, and similar denominations. 6 6© 2014 ITAP International, Inc. All Rights Reserved.
  • 7. Gifts: Rites of PassageGifts: Rites of Passage • Birthday: Cards and birthday gifts are welcomed.y y g • Weddings: Newlyweds appreciate honeymoon and ti k ll ift tifi tvacation packages as well as gift certificates. • New Baby: One popular gift is the “nappy cake ”• New Baby: One popular gift is the nappy cake, an arrangement of diapers in the shape of a cake. • Funerals: A wreath would be an appropriate gift. 7 7© 2014 ITAP International, Inc. All Rights Reserved.
  • 8. A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards C id i i ift h i th l l• Consider giving a gift voucher in the local currency equivalent to USD 25 to USD120. Vouchers from brands such as Central, Pantaloon, and Shopper Stop are popular. • Gift vouchers for high end luxury goods from such• Gift vouchers for high-end luxury goods from such brands as Krome, Croma, and LG are popular. • Tashiq Jewelry or diamonds from retailers such as Tanishq are highly valued. 8 8© 2014 ITAP International, Inc. All Rights Reserved.
  • 9. Snapshot of India’s Cultural Orientations Marieke de Mooij Snapshot of India’s Cultural Orientations applied Hofstede’s framework to the study of consumer preferences. ITAP’s Culture in the Workplace Questionnaire™ (or CWQ), collects data thatQ), gives insight into consumer preferences across cultures. © 2014 ITAP International, Inc.  All Rights Reserved. Drawn from Geert Hofstede’s research, the image above depicts  h f d 9 9© 2014 ITAP International, Inc. All Rights Reserved. across cultures. the country score for India.
  • 10. Contact ITAP to • Access global consumer segments Contact ITAP to… Access global consumer segments through ITAP’s global network. • Gain insight into the cultural values that• Gain insight into the cultural values that inform consumer behavior. M k i f d d i i b t• Make informed decisions about extension and adaptation in global l ti i d t l ti dlocations: price, product, location, and promotion. 10 10© 2014 ITAP International, Inc. All Rights Reserved.
  • 11. Contact me for Q & A Catherine Mercer Bing Contact me for Q & A CEO, ITAP International, Inc. cbing@itapintl.com ITAP International 353 Nassau Street, First Floor Princeton, NJ 08540 USA (W) 1.215.860.5640 (M) 1 609 937 1557(M) 1.609.937.1557 http://www.itapintl.com …thank you… 11 11© 2014 ITAP International, Inc. All Rights Reserved.