ITAP Consumer Insights: India

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Table of contents:
- Consumer preferences
- Inappropriate gifts
- A deeper dive
- A ITAP advantage: Consumer needs and motivations

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ITAP Consumer Insights: India

  1. 1. ITAP Consumer Insights: IndiaITAP Consumer Insights: India Gifting and Recognition 1 1© 2014 ITAP International, Inc. All Rights Reserved.
  2. 2. Table of ContentsTable of Contents Consumer PreferencesConsumer Preferences Inappropriate Giftspp p A Deeper Divep The ITAP Advantage: Consumer Needs and MotivationsNeeds and Motivations 2 2© 2014 ITAP International, Inc. All Rights Reserved.
  3. 3. Consumer Preferences: Generational Differences Y f i l f h di f ll• Young professionals prefer merchandise from well- known brands such as Nike, Reebok, Arrow, Lacoste, Levi’s and Lee, as well as electronic gadgets such as smartphones, high-end cell phones, iPods, and portable DVD players. • Both younger and older people appreciate gifts that award gym benefits, a visit to a spa, rejuvenation center, or a yoga studio. 3 3© 2014 ITAP International, Inc. All Rights Reserved.
  4. 4. Consumer Preferences C i t hConsumers aspire to purchase: • An international holiday for the family • A motorbikeA motorbike • Expensive electronic items • Home appliances and gadgetspp g g 4 4© 2014 ITAP International, Inc. All Rights Reserved.
  5. 5. Inappropriate GiftsInappropriate Gifts • Do not give a bottle of wine as a gift. Wine is notg g perceived as a gift item. Giving wine is confined to members of the elite. • Shoes knives and scissors are also inappropriate• Shoes, knives and scissors are also inappropriate. These items are associated with bad luck. • Avoid giving gifts that violate religious beliefs. Do notg g g g give alcohol to Muslims. 5 5© 2014 ITAP International, Inc. All Rights Reserved.
  6. 6. Inappropriate GiftsInappropriate Gifts • Avoid giving even-numbered cash awards and giftg g g certificates. For example, a cash award of Rs 1,000 should be 1001. Similarly, it is a good omen to give gifts of 1501 2001 and similar denominationsgifts of 1501, 2001, and similar denominations. 6 6© 2014 ITAP International, Inc. All Rights Reserved.
  7. 7. Gifts: Rites of PassageGifts: Rites of Passage • Birthday: Cards and birthday gifts are welcomed.y y g • Weddings: Newlyweds appreciate honeymoon and ti k ll ift tifi tvacation packages as well as gift certificates. • New Baby: One popular gift is the “nappy cake ”• New Baby: One popular gift is the nappy cake, an arrangement of diapers in the shape of a cake. • Funerals: A wreath would be an appropriate gift. 7 7© 2014 ITAP International, Inc. All Rights Reserved.
  8. 8. A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards C id i i ift h i th l l• Consider giving a gift voucher in the local currency equivalent to USD 25 to USD120. Vouchers from brands such as Central, Pantaloon, and Shopper Stop are popular. • Gift vouchers for high end luxury goods from such• Gift vouchers for high-end luxury goods from such brands as Krome, Croma, and LG are popular. • Tashiq Jewelry or diamonds from retailers such as Tanishq are highly valued. 8 8© 2014 ITAP International, Inc. All Rights Reserved.
  9. 9. Snapshot of India’s Cultural Orientations Marieke de Mooij Snapshot of India’s Cultural Orientations applied Hofstede’s framework to the study of consumer preferences. ITAP’s Culture in the Workplace Questionnaire™ (or CWQ), collects data thatQ), gives insight into consumer preferences across cultures. © 2014 ITAP International, Inc.  All Rights Reserved. Drawn from Geert Hofstede’s research, the image above depicts  h f d 9 9© 2014 ITAP International, Inc. All Rights Reserved. across cultures. the country score for India.
  10. 10. Contact ITAP to • Access global consumer segments Contact ITAP to… Access global consumer segments through ITAP’s global network. • Gain insight into the cultural values that• Gain insight into the cultural values that inform consumer behavior. M k i f d d i i b t• Make informed decisions about extension and adaptation in global l ti i d t l ti dlocations: price, product, location, and promotion. 10 10© 2014 ITAP International, Inc. All Rights Reserved.
  11. 11. Contact me for Q & A Catherine Mercer Bing Contact me for Q & A CEO, ITAP International, Inc. cbing@itapintl.com ITAP International 353 Nassau Street, First Floor Princeton, NJ 08540 USA (W) 1.215.860.5640 (M) 1 609 937 1557(M) 1.609.937.1557 http://www.itapintl.com …thank you… 11 11© 2014 ITAP International, Inc. All Rights Reserved.

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