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The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
The Future of Multi Destination Travel
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The Future of Multi Destination Travel

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  • Transcript

    • 1. Work Session A future for multi-destination travel to Europe San Francisco, oct. 25th 2010
    • 2. Program of this morning work session • 8.15-9.00. Upper Rhine Valley Philippe Choukroun, Director of Alsace Tourist Board • 9.00-9.30. National Tourist Offices Belgium/Germany/Netherlands/Switzerland • 9.30-10.20 . Questions & Answers-debate • 10.15-10.20 . Wise words and conclusion , Harry Dalgaard, President of Avanti Destinations.
    • 3. Project leader: Philippe Choukroun Director, Alsace Tourist Board San Francisco, oct. 25, 2010
    • 4. Did you say U.S.P. ? Alsace, France Wines and Gastronomy Heritage (typical buildings, castles…) The Wines Road Vosges mountains : riding, hiking and skiing. Black Forest, Germany Wines and Gastronomy Heritage (typical buildings, castles…) The Wines Road Black Forest : riding, hiking and skiing.
    • 5. Three countries – one destination Due to its location at the heart of Europe, the tri-national metropolitan region is easily accessible and embodies European unity like no other region.
    • 6. Heritage European Parliament, Strasbourg
    • 7. Upper Rhine Valley Palatinate Black Forest Region Basel North West Switzerland Alsace
    • 8. Tuscany benchmark • Surface area: 22,990 km² • Population: 3.6M • Overnight stays: 19.7M • Surface area: 21,518 km² • Population: 5.8M • Overnight stays: > 17M
    • 9. Roomnights and visitors Alsace 5.8M roomnights including 2.2M foreign visitors Strasbourg: 2M Colmar: 0.6M Mulhouse: 0.6M Number of visitors Strasbourg by boat: 0.74M Haut-Koenigsbourg: 0.5M Ecomusée: 0.35M Mulhouse Zoo: 0.33M Unterlinden Museum: 0.24M Car Museum: 0.19M Black Forest 8.6M roomnights including 1.7M foreign visitors Karlsruhe: 0.8M Baden-Baden: 0.8M Freiburg: 1.2M Number of visitors Europa Park: 4M Caracalla Spa / Friedrichsbad Baden-Baden: 0.62M Baden-Baden Casino: 0.2M Steinwasen-Park: 0.3M Karlsruhe Theatre: 0.3M Freiburg Theatre: 0.23M Festpielhaus Baden-Baden: 0.2M Region Basel North-Western Switzerland 2.43M roomnights Including 1.1M foreign visitors Basel city: 1M Basel countryside: 0.25M Number of visitors Basel Museums: 1.65M Basel Zoo: 1.7M Rhine Falls: 1.4M Basel Theatre: 0.18M Augusta Raurica: 0.14M Palatinate 0.9M roomnights including 0.037M foreign visitors
    • 10. Accessibility  From December 2011 : New TGV services from Frankfurt, Germany to Marseille via Strasbourg and Mulhouse.
    • 11. Main Attractions covered by the Upper Rhine Valley Project Heritage and great cities Wines and Gastronomy « Art de Vivre » Arts and Culture Events and Traditions Nature
    • 12. Project content • Joint destination marketing overseas markets • Cross-border cooperation in training and innovation
    • 13. Marketing projects Actions • Travel Agent Event in Montreal, Canada • Special Upper Rhine Valley Day at the Shanghai World Expo in September 2010 • Sales Guide and website with suggestion of itineraries (under construction) • Media and TO Workshops in Japan, USA…
    • 14. Training and innovation projects Actions • Best Practice groups • Launching of a masters degree in cross border product development • Set up a network of tourism service providers in the 3 border countries • Exchange programs for employees, trainees, and interns in the Upper Rhine Valley
    • 15. PRODUCTS DEVELOPED, a few examples…
    • 16. Gastronomy and Wines Rhine Cruise : June through September 2011 :  3 countries, 3 Chefs
    • 17. Heritage Strasbourg quay
    • 18. Heritage “ Weidling Bridge ”, Basel
    • 19. Strasbourg quay “ Neuf-Brisach”, France “ Breisach”, Germany
    • 20. Heritage “ Petite Venise ”, Colmar
    • 21. Wine and Culture  2 nights in Alsace, France  2 nights in Baden, Germany Ex : The French-German Wine Rally in Obernai, France and Sasbachwalden, Germany
    • 22. Arts and Culture . Upper Rhine Museum Pass :  190 museums over the 3 countries
    • 23. Heritage Karlsruhe Palace
    • 24. Heritage Laufenburg, Aargau
    • 25. Heritage “ Ecomusée ”, Alsace
    • 26. Heritage Freiburg Cathedral
    • 27. Heritage “ Haut-Koenigsbourg ” castle, Alsace
    • 28. Theater Basel Arts & Culture
    • 29. Arts & Culture “ Festspielhaus ”, Baden-Baden
    • 30. Museum Frieder Burda, Baden-Baden Arts & Culture
    • 31. Arts & Culture Museum Tinguely, Basel
    • 32. Arts & Culture “ Cité de l’Automobile ”, Mulhouse
    • 33. Arts & Culture Augustinermuseum, Freiburg
    • 34. Events & Traditions Christmas Market, Freiburg
    • 35. Black Forest carnivals Events & Traditions
    • 36. Events & Traditions Christmas Market, Basel
    • 37. Events & Traditions
    • 38. Christmas in Alsace Events & Traditions
    • 39. Budget over the project lifetime • Project lifetime from may 1, 2009 to April 30, 2012 • Total budget of about 2 000 000 euros • EU subsidy for about 50% of the total budget • Remaining 50% funded by the project's partners Transcending borders with every project Project co-financed by the European Regional Development Fund - ERDF. Project co-financed by the EU
    • 40. Thank you for your attention and Welcome to the : Copyrights : © Südliche Weinstraße e.V. - © CRTA/ List - © Basel Tourismus - © Baden-Baden Kur- & Tourismus GmbH - © FWTM/ Schoenen - © CRTA - © STG - © STG/ Achim Mende - © CRTA/ Meyer - © CRTA/ Zvardon - © KMK - © STG/ Christoph Eberle - © OTC Mulhouse et sa région/ Thomas Itty Dagré Communication - Strasbourg
    • 41. National Tourist Offices Belgium Annette Choynacki Director Belgian tourist office USA and Canada
    • 42. National Tourist Offices Germany George N. Vella Head of Sales North America German National Tourist Office
    • 43. National Tourist Offices Netherlands Conrad van Tiggelen Director, North America Netherlands Board of Tourism and Conventions
    • 44. National Tourist Offices Switzerland Alex Herrmann Director North America Switzerland Tourism
    • 45. Questions & Answers-debate Multi-destination travels and niche travels markets (cruises, wine tour, historical tours, active holidays, arts and culture…)?
    • 46. Questions & Answers-debate Travelers special needs or wishes in multi- destination travel ?
    • 47. Questions & Answers-debate Multi-destination travel : an individual or small groups segment?
    • 48. Questions & Answers-debate Tour-Operators+Country+Regions+Producers how to work together?
    • 49. Questions & Answers-debate Future of multi-destination travel ?
    • 50. Wise words and conclusions Harry Dalgaard President of Avanti Destinations
    • 51. Thank you for your attention and participation.

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