Work Session
A future for
multi-destination travel
to Europe
San Francisco, oct. 25th 2010
Program of this morning work session
• 8.15-9.00. Upper Rhine Valley
Philippe Choukroun, Director of Alsace Tourist Board
...
Project leader:
Philippe Choukroun
Director, Alsace Tourist Board
San Francisco, oct. 25, 2010
Did you say U.S.P. ?
Alsace, France
Wines and Gastronomy
Heritage (typical buildings,
castles…)
The Wines Road
Vosges moun...
Three countries – one destination
Due to its location at the heart
of Europe, the tri-national
metropolitan region is easi...
Heritage
European Parliament, Strasbourg
Upper Rhine Valley
Palatinate
Black Forest
Region Basel
North West Switzerland
Alsace
Tuscany benchmark
• Surface area: 22,990 km²
• Population: 3.6M
• Overnight stays: 19.7M
• Surface area: 21,518 km²
• Popu...
Roomnights and visitors
Alsace
5.8M roomnights
including 2.2M foreign visitors
Strasbourg: 2M
Colmar: 0.6M
Mulhouse: 0.6M
...
Accessibility
 From December 2011 :
New TGV services from Frankfurt, Germany to Marseille via
Strasbourg and Mulhouse.
Main Attractions covered by the
Upper Rhine Valley Project
Heritage and great cities
Wines and Gastronomy « Art de Vivre...
Project content
• Joint destination marketing overseas markets
• Cross-border cooperation in training and innovation
Marketing projects
Actions
• Travel Agent Event in Montreal, Canada
• Special Upper Rhine Valley Day at the Shanghai World...
Training and innovation projects
Actions
• Best Practice groups
• Launching of a masters degree in cross border product
de...
PRODUCTS DEVELOPED,
a few examples…
Gastronomy and Wines
Rhine Cruise : June through September 2011 :
 3 countries, 3 Chefs
Heritage
Strasbourg quay
Heritage
“ Weidling Bridge ”, Basel
Strasbourg quay
“ Neuf-Brisach”, France
“ Breisach”, Germany
Heritage
“ Petite Venise ”, Colmar
Wine and Culture
 2 nights in Alsace, France
 2 nights in Baden, Germany
Ex : The French-German Wine Rally in Obernai, F...
Arts and Culture
. Upper Rhine Museum Pass :
 190 museums over the 3 countries
Heritage
Karlsruhe Palace
Heritage
Laufenburg, Aargau
Heritage
“ Ecomusée ”, Alsace
Heritage
Freiburg Cathedral
Heritage
“ Haut-Koenigsbourg ” castle, Alsace
Theater Basel
Arts & Culture
Arts & Culture
“ Festspielhaus ”, Baden-Baden
Museum Frieder Burda, Baden-Baden
Arts & Culture
Arts & Culture
Museum Tinguely, Basel
Arts & Culture
“ Cité de l’Automobile ”, Mulhouse
Arts & Culture
Augustinermuseum, Freiburg
Events & Traditions
Christmas Market, Freiburg
Black Forest carnivals
Events & Traditions
Events & Traditions
Christmas Market, Basel
Events & Traditions
Christmas
in Alsace
Events & Traditions
Budget over the project lifetime
• Project lifetime from may 1, 2009 to April 30, 2012
• Total budget of about 2 000 000 e...
Thank you for your attention
and Welcome to the :
Copyrights : © Südliche Weinstraße e.V. - © CRTA/ List - © Basel Tourism...
National Tourist Offices
Belgium
Annette Choynacki
Director Belgian tourist office USA and Canada
National Tourist Offices
Germany
George N. Vella
Head of Sales North America
German National Tourist Office
National Tourist Offices
Netherlands
Conrad van Tiggelen
Director, North America
Netherlands Board of Tourism and Conventi...
National Tourist Offices
Switzerland
Alex Herrmann
Director North America
Switzerland Tourism
Questions & Answers-debate
Multi-destination travels and niche
travels markets (cruises, wine tour,
historical tours, acti...
Questions & Answers-debate
Travelers special needs or wishes in multi-
destination travel ?
Questions & Answers-debate
Multi-destination travel :
an individual or small groups segment?
Questions & Answers-debate
Tour-Operators+Country+Regions+Producers
how to work together?
Questions & Answers-debate
Future of multi-destination travel ?
Wise words and conclusions
Harry Dalgaard
President of Avanti Destinations
Thank you for your attention
and participation.
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  • The Future of Multi Destination Travel

    1. 1. Work Session A future for multi-destination travel to Europe San Francisco, oct. 25th 2010
    2. 2. Program of this morning work session • 8.15-9.00. Upper Rhine Valley Philippe Choukroun, Director of Alsace Tourist Board • 9.00-9.30. National Tourist Offices Belgium/Germany/Netherlands/Switzerland • 9.30-10.20 . Questions & Answers-debate • 10.15-10.20 . Wise words and conclusion , Harry Dalgaard, President of Avanti Destinations.
    3. 3. Project leader: Philippe Choukroun Director, Alsace Tourist Board San Francisco, oct. 25, 2010
    4. 4. Did you say U.S.P. ? Alsace, France Wines and Gastronomy Heritage (typical buildings, castles…) The Wines Road Vosges mountains : riding, hiking and skiing. Black Forest, Germany Wines and Gastronomy Heritage (typical buildings, castles…) The Wines Road Black Forest : riding, hiking and skiing.
    5. 5. Three countries – one destination Due to its location at the heart of Europe, the tri-national metropolitan region is easily accessible and embodies European unity like no other region.
    6. 6. Heritage European Parliament, Strasbourg
    7. 7. Upper Rhine Valley Palatinate Black Forest Region Basel North West Switzerland Alsace
    8. 8. Tuscany benchmark • Surface area: 22,990 km² • Population: 3.6M • Overnight stays: 19.7M • Surface area: 21,518 km² • Population: 5.8M • Overnight stays: > 17M
    9. 9. Roomnights and visitors Alsace 5.8M roomnights including 2.2M foreign visitors Strasbourg: 2M Colmar: 0.6M Mulhouse: 0.6M Number of visitors Strasbourg by boat: 0.74M Haut-Koenigsbourg: 0.5M Ecomusée: 0.35M Mulhouse Zoo: 0.33M Unterlinden Museum: 0.24M Car Museum: 0.19M Black Forest 8.6M roomnights including 1.7M foreign visitors Karlsruhe: 0.8M Baden-Baden: 0.8M Freiburg: 1.2M Number of visitors Europa Park: 4M Caracalla Spa / Friedrichsbad Baden-Baden: 0.62M Baden-Baden Casino: 0.2M Steinwasen-Park: 0.3M Karlsruhe Theatre: 0.3M Freiburg Theatre: 0.23M Festpielhaus Baden-Baden: 0.2M Region Basel North-Western Switzerland 2.43M roomnights Including 1.1M foreign visitors Basel city: 1M Basel countryside: 0.25M Number of visitors Basel Museums: 1.65M Basel Zoo: 1.7M Rhine Falls: 1.4M Basel Theatre: 0.18M Augusta Raurica: 0.14M Palatinate 0.9M roomnights including 0.037M foreign visitors
    10. 10. Accessibility  From December 2011 : New TGV services from Frankfurt, Germany to Marseille via Strasbourg and Mulhouse.
    11. 11. Main Attractions covered by the Upper Rhine Valley Project Heritage and great cities Wines and Gastronomy « Art de Vivre » Arts and Culture Events and Traditions Nature
    12. 12. Project content • Joint destination marketing overseas markets • Cross-border cooperation in training and innovation
    13. 13. Marketing projects Actions • Travel Agent Event in Montreal, Canada • Special Upper Rhine Valley Day at the Shanghai World Expo in September 2010 • Sales Guide and website with suggestion of itineraries (under construction) • Media and TO Workshops in Japan, USA…
    14. 14. Training and innovation projects Actions • Best Practice groups • Launching of a masters degree in cross border product development • Set up a network of tourism service providers in the 3 border countries • Exchange programs for employees, trainees, and interns in the Upper Rhine Valley
    15. 15. PRODUCTS DEVELOPED, a few examples…
    16. 16. Gastronomy and Wines Rhine Cruise : June through September 2011 :  3 countries, 3 Chefs
    17. 17. Heritage Strasbourg quay
    18. 18. Heritage “ Weidling Bridge ”, Basel
    19. 19. Strasbourg quay “ Neuf-Brisach”, France “ Breisach”, Germany
    20. 20. Heritage “ Petite Venise ”, Colmar
    21. 21. Wine and Culture  2 nights in Alsace, France  2 nights in Baden, Germany Ex : The French-German Wine Rally in Obernai, France and Sasbachwalden, Germany
    22. 22. Arts and Culture . Upper Rhine Museum Pass :  190 museums over the 3 countries
    23. 23. Heritage Karlsruhe Palace
    24. 24. Heritage Laufenburg, Aargau
    25. 25. Heritage “ Ecomusée ”, Alsace
    26. 26. Heritage Freiburg Cathedral
    27. 27. Heritage “ Haut-Koenigsbourg ” castle, Alsace
    28. 28. Theater Basel Arts & Culture
    29. 29. Arts & Culture “ Festspielhaus ”, Baden-Baden
    30. 30. Museum Frieder Burda, Baden-Baden Arts & Culture
    31. 31. Arts & Culture Museum Tinguely, Basel
    32. 32. Arts & Culture “ Cité de l’Automobile ”, Mulhouse
    33. 33. Arts & Culture Augustinermuseum, Freiburg
    34. 34. Events & Traditions Christmas Market, Freiburg
    35. 35. Black Forest carnivals Events & Traditions
    36. 36. Events & Traditions Christmas Market, Basel
    37. 37. Events & Traditions
    38. 38. Christmas in Alsace Events & Traditions
    39. 39. Budget over the project lifetime • Project lifetime from may 1, 2009 to April 30, 2012 • Total budget of about 2 000 000 euros • EU subsidy for about 50% of the total budget • Remaining 50% funded by the project's partners Transcending borders with every project Project co-financed by the European Regional Development Fund - ERDF. Project co-financed by the EU
    40. 40. Thank you for your attention and Welcome to the : Copyrights : © Südliche Weinstraße e.V. - © CRTA/ List - © Basel Tourismus - © Baden-Baden Kur- & Tourismus GmbH - © FWTM/ Schoenen - © CRTA - © STG - © STG/ Achim Mende - © CRTA/ Meyer - © CRTA/ Zvardon - © KMK - © STG/ Christoph Eberle - © OTC Mulhouse et sa région/ Thomas Itty Dagré Communication - Strasbourg
    41. 41. National Tourist Offices Belgium Annette Choynacki Director Belgian tourist office USA and Canada
    42. 42. National Tourist Offices Germany George N. Vella Head of Sales North America German National Tourist Office
    43. 43. National Tourist Offices Netherlands Conrad van Tiggelen Director, North America Netherlands Board of Tourism and Conventions
    44. 44. National Tourist Offices Switzerland Alex Herrmann Director North America Switzerland Tourism
    45. 45. Questions & Answers-debate Multi-destination travels and niche travels markets (cruises, wine tour, historical tours, active holidays, arts and culture…)?
    46. 46. Questions & Answers-debate Travelers special needs or wishes in multi- destination travel ?
    47. 47. Questions & Answers-debate Multi-destination travel : an individual or small groups segment?
    48. 48. Questions & Answers-debate Tour-Operators+Country+Regions+Producers how to work together?
    49. 49. Questions & Answers-debate Future of multi-destination travel ?
    50. 50. Wise words and conclusions Harry Dalgaard President of Avanti Destinations
    51. 51. Thank you for your attention and participation.

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