• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content


Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

The Future of Multi Destination Travel






Total Views
Views on SlideShare
Embed Views



1 Embed 24

http://us.franceguide.com 24



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    The Future of Multi Destination Travel The Future of Multi Destination Travel Presentation Transcript

    • Work Session
        A future for multi-destination travelto Europe  
      San Francisco, oct. 25th 2010
    • Program of thismorningwork session
      8.15-9.00. Upper Rhine Valley
      Philippe Choukroun, Director of Alsace Tourist Board
      9.00-9.30. National Tourist Offices Belgium/Germany/Netherlands/Switzerland
      • 9.30-10.20 . Questions & Answers-debate
      • 10.15-10.20 . Wise words and conclusion ,
      Harry Dalgaard, President of Avanti Destinations.
    • Philippe ChoukrounDirector, Alsace TouristBoard San Francisco, oct. 25, 2010
      Project leader:
    • Did you say U.S.P. ?
    • Three countries – one destination
      Due to its location at the heart
      of Europe, the tri-national
      metropolitan region is easily
      accessible and embodies European
      unity like no other region.
    • European Parliament, Strasbourg
    • Palatinate
      Black Forest
      Region Basel
      North West Switzerland
      Upper Rhine Valley
      • Surface area: 21,518 km²
      • Population: 5.8M
      • Overnight stays: > 17M
      Tuscany benchmark
      • Surface area: 22,990 km²
      • Population: 3.6M
      • Overnight stays: 19.7M
    • Palatinate
      0.9M roomnights
      including 0.037M foreign visitors
      5.8M roomnights
      including 2.2M foreign visitors
      Strasbourg: 2M
      Colmar: 0.6M
      Mulhouse: 0.6M
      Number of visitors
      Strasbourg by boat: 0.74M
      Haut-Koenigsbourg: 0.5M
      Ecomusée: 0.35M
      Mulhouse Zoo: 0.33M
      Unterlinden Museum: 0.24M
      Car Museum: 0.19M
      Region Basel
      North-Western Switzerland
      2.43M roomnights
      Including 1.1M foreignvisitors
      Basel city: 1M
      Basel countryside: 0.25M
      Number of visitors
      Basel Museums: 1.65M
      Basel Zoo: 1.7M
      Rhine Falls: 1.4M
      Basel Theatre: 0.18M
      Augusta Raurica: 0.14M
      Roomnights and visitors
      Black Forest
      8.6M roomnights
      including 1.7M foreignvisitors
      Karlsruhe: 0.8M
      Baden-Baden: 0.8M
      Freiburg: 1.2M
      Number of visitors
      Europa Park: 4M
      Caracalla Spa / Friedrichsbad Baden-Baden: 0.62M
      Baden-Baden Casino: 0.2M
      Steinwasen-Park: 0.3M
      Karlsruhe Theatre: 0.3M
      Freiburg Theatre: 0.23M
      Festpielhaus Baden-Baden: 0.2M
    • Accessibility
      NEW !
       FromDecember 2011 :
      New TGV services from Frankfurt, Germany to Marseille via Strasbourg and Mulhouse.
    • Main Attractions covered by the
      Upper Rhine Valley Project
      Heritage and greatcities
      Wines and Gastronomy « Art de Vivre »
      Arts and Culture
      Events and Traditions
    • Project content
      • Joint destination marketing overseas markets
      • Cross-border cooperation in training and innovation
    • Marketing projects
      • Travel Agent Event in Montreal, Canada
      • SpecialUpper Rhine Valley Day at the Shanghai World Expo in September 2010
      • Sales Guide and websitewith suggestion of itineraries (under construction)
      • Media and TO Workshops
      in Japan, USA…
    • Training and innovation projects
      • Best Practice groups
      • Launching of a masters degree in cross border productdevelopment
      • Set up a network of tourism service providers in the 3 border countries
      • Exchange programs for employees, trainees,
      and interns in the Upper Rhine Valley
      a few examples…
    • Gastronomy and Wines
      Rhine Cruise : June through September 2011 :
       3 countries, 3 Chefs
    • Strasbourg quay
    • “ Weidling Bridge ”, Basel
    • “ Neuf-Brisach”, France
      “ Breisach”, Germany
      Strasbourg quay
    • “ Petite Venise ”, Colmar
    • Wine and Culture
       2 nights in Alsace, France
       2 nights in Baden, Germany
      Ex : The French-German Wine Rally in Obernai, France
      and Sasbachwalden, Germany
    • Arts and Culture
      . Upper Rhine Museum Pass :
       190 museums over the 3 countries
    • Karlsruhe Palace
    • Laufenburg, Aargau
    • “ Ecomusée ”, Alsace
    • Freiburg Cathedral
    • “ Haut-Koenigsbourg ” castle, Alsace
    • Theater Basel
      Arts & Culture
    • “ Festspielhaus ”, Baden-Baden
      Arts & Culture
    • Museum Frieder Burda, Baden-Baden
      Arts & Culture
    • Museum Tinguely, Basel
      Arts & Culture
    • “ Cité de l’Automobile ”, Mulhouse
      Arts & Culture
    • Augustinermuseum, Freiburg
      Arts & Culture
    • Christmas Market, Freiburg
      Events & Traditions
    • Black Forest carnivals
      Events & Traditions
    • Christmas Market, Basel
      Events & Traditions
    • Events & Traditions
    • Christmas
      in Alsace
      Events & Traditions
    • Budget over the project lifetime
      • Project lifetime from may 1, 2009 to April 30, 2012
      • Total budget of about 2 000 000 euros
      • EU subsidy for about 50% of the total budget
      • Remaining 50% funded by the project's partners
      Transcending borders
      with every project
      Project co-financed by the European Regional Development Fund - ERDF.Project co-financed by the EU
    • Thank you for your attention
      and Welcome to the :
      Copyrights : © Südliche Weinstraße e.V. - © CRTA/ List - © Basel Tourismus - © Baden-Baden Kur- & Tourismus GmbH - © FWTM/ Schoenen - © CRTA - © STG - © STG/ Achim Mende - © CRTA/ Meyer - © CRTA/ Zvardon - © KMK - © STG/ Christoph Eberle - © OTC Mulhouse et sa région/ Thomas Itty
      Dagré Communication - Strasbourg
    • National Tourist Offices
      Annette Choynacki
      Director Belgian tourist office USA and Canada
    • National Tourist Offices
      George N. Vella
      Head of Sales North America
      German National Tourist Office
    • National Tourist Offices
      Conrad van Tiggelen
      Director, North AmericaNetherlands Board of Tourism and Conventions
    • National Tourist Offices
      Alex Herrmann
      Director North America
      Switzerland Tourism
    • Questions & Answers-debate
      Multi-destination travels and niche travels markets (cruises, wine tour, historical tours, active holidays, arts and culture…)?
    • Questions & Answers-debate
      Travelers special needs or wishes in multi-destination travel ?
    • Questions & Answers-debate
      Multi-destination travel : an individual or small groups segment?
    • Questions & Answers-debate
      how to work together?
    • Questions & Answers-debate
      Future of multi-destination travel ?
    • Wise words and conclusions
      Harry Dalgaard
      President of Avanti Destinations
    • Thank you for your attention and participation.