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Certainty in
Reduce
uncertain times.
costs by up
Improve your cash position
to 30%
Reduce costs by up to 30%
within three months.
Increase profitability
Ensure long term growth
Secure continuity
3 - Credit Crisis Sales Presentation

Address key priorities.
A clear
Free up cash to secure continuity in the
short term
direction
A guaranteed reduction in IT costs of up
to 30% within 3 months
for growth.
A long term strategy to secure growth
and profitability
The knowledge to support innovation
and exploit market development
Experienced professionals
Continual assessment and fine-tuning
to keep plans on track
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Understanding the challenge...
Value creation
framework
» Increase revenues
» Decrease costs » Manage costs
Focus
» Improve cash flow » Manage cash flow » Manage cash flow
» Days - weeks » Months - quarters » 1 - 3 years
Horizon
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Understanding the challenge.
Value creation
framework
» ROI << 1 year » ROI < 1 - 3 year » Profitable growth
» None » Make business case » Make business case
Investments
» Make ‘business case’ for every investment for every investment
for every payment
» Debt & credit control » Operational » Innovation
Usual suspects
» Out of pocket » New Business
excellence
»
expenses Lean and 6-Sigma Development
» » »
Stop the bleeders OVA New market entry
» » »
Optimize purchasing Benchmarking Distribution channels
» » »
Sell obsolete stocks Best practices M&A
» » »
Outsourcing BPR and BPO New business
» » models
Sell assets, real Standardization
»
»
estate Venturing
SSC’s
» Refinance loans » Alliances
» Key Account
» Optimize taxes Management
6 - Credit Crisis Sales Presentation

We can support you in
Goes
times of crisis.
straight to
With a guaranteed reduction in IT
costs of up to 30%.
the source
Atos Origin will make an immediate
difference to your business.
of your
Greater agility. Improved efficiency.
Security. Reliability. Growth.
pain.
In an uncertain market it’s good to
have certainties.
Expect less. Achieve more.
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Solutions for short term results.
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Conserving cash.
Service Business issues Short description Result
Cash generator Continuity problems. Urgent need to Cash flow improvement in business Improvement of cash position and
free up cash. domain. Focus: Procurement, Supply greater certainty of continuity.
Chain, Finance and Sales & Marketing
End of Life Services Legacy applications of which Application maintenance with direct Business continuity guaranteed,
functionality is still needed but savings and guaranteed continuity of reliability, flexibility, TCO reduction and
technology is hard to legacy applications. cost control.
continue/maintain. Continuity problems
and high costs.
TCO Sourcing Direct and/or structural IT cost Supplying IT resources on basis of KPIs, Reliable quality and availability of
reductions needed. Quality and with focus on short term and structural resources with TCO reduction.
continuity of resources. Resolution of cost reductions
knowledge leak.
IT Process Quality of service too low, IT costs Provides an insight into the efficiency and Improved ICT processes resulting in
must be reduced, internal customer effectiveness of the ICT organization. lower costs, better performance and
Rationalisation
satisfaction is too low, ICT environment enhanced support for the organization.
is not stable enough. Disruption of
business through IT problems.
Determine outsourcing needs. Merging Insight into every technology layer with Input for getting control of costs and
Infra TCO
/integrating ICT infrastructure after associated TCO and saving opportunities. planning for major changes and
assessment
mergers and acquisitions. Risk analysis decisions.
for large ICT infra changes.
9 - Credit Crisis Sales Presentation

Cutting costs.
Service Business issues Short description Result
Cost leadership Costs too high (compared to Multidisciplinary approach for helping The organization can structure its
competition). Organization as a whole customers make their entire organization processes in such a way that it is able
is not cost-conscious enough. cost-conscious and efficient. to serve its customers at the lowest
Difficulties in carrying out strategy. cost.
Continuity problems.
Atos™ Application Expensive to run and complex. Quality Standardized application management Lower costs, variable cost structure,
inconsistent. Resource problems. with flexible costs and continuous transparency. Easily available and
Management
Innovation retarded. innovation in the application landscape. operational excellence.
Flexible Data Center Business requires flexibility, more Flexible, with business aligned and cost- Control of costs, quick and flexible
effective financial models, greater cost effective infrastructure capacity. Managed adaptation to business wishes. No
Services
control, a shorter time2market and high server, data storage and network investment or leasing obligation.
level of service. connectivity are supplied on pay-for-use
basis.
Adaptive Ever-increasing number of servers, Server, Desktop, Application and Disaster Manageability and reduction of costs
applications, desktops and therefore Recovery virtualization. through flexibilization and
Virtualisation
TCO. Operational costs, manageability, standardization.
Services
and continuity.
Desire for shorter time2market, BPM strategy development. Process-
Business Process Growth in turnover and retention
mismatch between business processes centric organization, process modelling through better customer service. Cost
Management and IT landscape. Too high costs. and design, process monitoring and
reductions, compliancy of business
analysis, IT landscape process enabling
processes.
and integration, process support and IT
execution.
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Creating growth.
Service Business issues Short description Result
New business Investment issues, and how to exploit NBP roadmap is a proven method that Sound business planning that helps
market opportunities in combination comprises structure and support in every when making choices and securing
planning
with long-term profits. How to develop business planning phase. commitment in organizations. It builds
the right market proposition. . bridges between marketing, finance
and technology. Makes time2market
shorter.
Internet Self Service Customer service costs too high. Creation of customer self-help internet Increase in customer satisfaction, lower
Customer service image and customer portals. customer service costs, greater insight
service quality that need to be into customer requirements and up-
improved. selling and cross-selling opportunities
as a result.
Agile Development Availability and functionality at the right Fast development method Shorter time2market. Flexibility in the
time have the greatest priority. Unclear development process.
requirements making it easy to adjust
interim changes.
Agile Sourcing Business growth is impeded by IT (or Technological knowledge and extensive IT and business continuity, certainty
traditional outsourcing). The market is experience of traditional outsourcing, and scaleability. Outsourcing that
changing fast and IT has to change combined with a partnership that makes makes business innovation possible,
with it and open up more possibilities. business possible and actually makes a and lower costs.
contribution to the business.
see BPM under cost.
Business Process
Management
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Our track record.
Keeping
Provide continuity immediatly
things up
Rapid ROI
in the air.
Long term savings
A strategy for growth
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Results within 15 weeks.
Immediate
Business: International telecoms operator
cash
Challenge: Urgent need to resolve liquidity
problems
generation
Service: Cash generator
Solution: Identify opportunities to
release cash
Negotiate with suppliers
Result: Increased working capital
Five per cent annual reduction
in costs
Achieved ROI in 15 weeks
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35% cost savings.
A clear
Business: National telecoms operator
road to
Challenge: Take control of inefficient and
expensive applications
cost
Service: Atos Application Management
reduction.
Solution: Consolidation of platforms and
applications
Result: 35 % cost saving
Standardised application
landscape
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Growing your market.
Ideas for
Business: Media and broadcasting co.
growth.
Challenge: Need to grow market through
new product launch
Service: New business planning
Solution: Feasibility study to assess new
launch potential
Develop sustainable business
plan
Result: Management team equipped to
make core decisions
Clarity of expected product
turnover
Ability to develop an achievable
roadmap
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Wherever you see
the fish, you'll
know we are
working to make
a difference.
For more information please contact:
Atos Origin The Netherlands
Marketing & Communications
t +31 (0) 88 265 5555
e Thinkofthefish@atosorigin.com
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