Atos Brand Book

2,666 views
2,436 views

Published on

At Atos we strive to create the firm of the future. We believe that bringing together people, technology and business is the way forward. Every day we power sustainable progress for our clients and partners, the wider community and ourselves.It is our unique approach as business technologists that makes this possible.

The drive and ability to write history, for our clients, the wider community and ourselves

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,666
On SlideShare
0
From Embeds
0
Number of Embeds
39
Actions
Shares
0
Downloads
54
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Atos Brand Book

  1. 1. July 2011 - The new Atos Brand - Brand book | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  2. 2. Your business technologists. Powering progressAt Atos we strive to create the firm of thefuture. We believe that bringing togetherpeople, technology and business is the wayforward. Every day we power sustainableprogress for our clients and partners, the widercommunity and ourselves.It is our uniqueapproach as business technologists that makesthis possible.Your business technologists. Powering progress
  3. 3. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  4. 4. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  5. 5. Introduction – definitionsBelief The way we see our environmentHeritage Where we come from, our historyVision The future we want to createValues The principles guiding our way of workingAmbition What we want to achievePositioning How we want to be perceivedDifferentiators What make us differentBrand Our name and badgeDescriptor Our description of who we are collectivelySignature Our main messageYour business technologists. Powering progress
  6. 6. Overview- our brand ingredientsBelief Information Technology is the engine of sustainable progress for companies, organizations and society at largeHeritage We are technologists with business and industry expertiseVision People, technology and business working together to accelerate progressValues Working in accordance with principles of accountability, trust, operational competitiveness, service to clients, innovation and social wellbeing to achieve excellenceAmbition To be a trusted partner for organizations creating their firm of the future, and the best place to work for employees and recruitsPositioning We power tangible and sustainable business progress through technologyDifferentiators We are business technologists delivering on our commitments with a passion for IT innovationBrand The drive and ability to write history, for our clients, the wider community and ourselvesDescriptor Your business technologistsSignature Powering progressYour business technologists. Powering progress
  7. 7. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  8. 8. Sustainable progressfrom technology with insightInformation Technology is the engine of sustainable progress forcompanies, organizations and society at largeWe‟re living in a time of constant change and changes on a political, economical,environmental and social level mean businesses must be agile and transparent.In recent years, we have seen many changes. From cloud applications to hackers. Frombudget cuts in the public sector to sustainability issues in manufacturing and safety concernsin nuclear energy. We are at the edge of a new era of information technology.And businesses are having to make investment decisions for their technology strategy in thisperiod of uncertainty. At the same time, the way IT supports businesses is changing, businessunits are becoming increasingly involved in IT decisions, the way in which IT is delivered isbeing redefined by cloud-based services and consumer IT is raising expectations as to theusability of IT in the workplace.Your business technologists. Powering progress
  9. 9. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  10. 10. Our heritageWe are technologists with business and industry expertiseWith over 30 years of history, we master technology and have built a deep understanding ofthe challenges and business opportunities in each industry.Our strong European heritage gives us the understanding and the flexibility to adapt easily toour clients‟ culture and way of working wherever they are in the world.Everything we do - advising, designing, implementing, integrating, coordinating and managing- we do with a unique talent for technology and a deep understanding of our clients‟ business.We orchestrate successful business ecosystems that add value to our clients.Your business technologists. Powering progress
  11. 11. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  12. 12. Better future througha unique approachPeople, technology and business working together to accelerate progressA new IT era is beginning: the era of business technology, the age of connectivity, ecosystemsand communities with ever greater transparency and accountability.Progressive organisations are coming to the understanding that business doesn„t have to beabout profit at the expense of others or the environment. Companies are finding thatthey need to reinvent their business model for the post-crisis world.At the intersection of technology, people and business, we believe there are insights andinnovations that can lead to positive steps forward.We want to contribute to a future where businesses demonstrate responsibility towardssociety and the environment, and technology is used to improve people„s lives.Your business technologists. Powering progress
  13. 13. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  14. 14. Principles for positive workingWorking in accordance with principles of accountability, trust, operationalcompetitiveness, service to clients, innovation and social wellbeing toachieve excellenceAccountability As a business, we are accountable for our actions and the impact they will have on the people around us and the environment in which we operate.Trust We believe in trust, we value it highly. We encourage open and honest feedback. This means we always act with transparency and integrity, demonstrating mutual respect and team spirit.Operational We strive daily to add value and achieve excellence, to be pro-active and power sustainablecompetitiveness progress for ourselves and our clients.Service to clients We believe in being of service to clients. We respond to and anticipate client needs and expectations. Working in partnership we aim to write business history together.Innovation We embrace change and have an entrepreneurial attitude, seeking to improve and innovate every day.Social wellbeing We take social responsibility very seriously and strive to lead by example. Our aim is to become the best place to work, nurturing talent and encouraging development and training. Not just for ourselves, we also want to do all we can to sustainably improve conditions for the wider community.Excellence We strive to be best in class, to achieve external recognition, attracting and retaining the best people.Your business technologists. Powering progress
  15. 15. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  16. 16. Trusted partnerand top employerTo be a trusted partner for organizations creating their firm of the future,and the best place to work for employees and recruitsWe want to be recognized by our customers as a top global IT player with outstanding peopleand a rich, yet simple, portfolio.We are already the leader in managed services in Europe and we„re developing our innovativeand sector-specific services to enable our clients to progress. Our expertise covers a widerange of specialties and we„re always seeking new market opportunities. Our 78,500 businesstechnologists are encouraged to develop and grow, finding their unique path and we attractand nurture young talent to create a dynamic and diverse working environment.We aim to lead by example so our clients know to trust us to help them transform into asuccessful and sustainable firm of the future.Your business technologists. Powering progress
  17. 17. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  18. 18. Writing historytogether for allWe power tangible and sustainable business progress through technologyWe want to be seen as visionaries for our clients.To best use the skills we have, we need to envision opportunities made possible by technologyand describe them in engaging ways.And once a client has decided on the future they want to create, we can bring experience andtalent to the project to help them write their history: to ensure that their aims are attainableand ambitious, that the firm of the future they are plannning is well-placed to succeed and toguarantee that all projects deliver what is needed of them - functionality, a sense ofaccomplishment, a business that‟s fit for the future.Your business technologists. Powering progress
  19. 19. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  20. 20. Unique approach designedfor clientsWe are business technologists delivering on our commitments with apassion for IT innovationIn a competitive environment like ours, we need to be clear about how we are different:We put ourselves in our clients‟ and partners‟ position – we never approach from a point of view thatwe are above them.We work within an extensive partner ecosystem – but we don‟t try to do everything by ourselves.We adapt to the business culture of our clients - we never impose a “one size fits all” approach.We address clients‟ needs with flexibility whilst incorporating tried and tested tools – we don‟tcustomize everything.We select our best people / engineers according to our clients needs.We provide outstanding value for our clients‟ money and the highest quality output - we don‟tcompete only on price.Your business technologists. Powering progress
  21. 21. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  22. 22. Our brandThe drive and ability to write history, for our clients, the wider communityand ourselvesWe want to be known as a brand that is forward-looking. We want to be seen as a companythat envisions opportunities made possible by technology and describes them in engagingways to help our clients.We want to be recognised for helping clients picture the future they want to create, andbringing experience and talent to their projects so they can write their history.Creating firms of the future, that are well-placed to succeed, ethical and sustainable andgiving all the people involved a sense of accomplishment is what we most want to achieve.We want people to think of us as a company that helps clients write their history when theysee our brand.Your business technologists. Powering progress
  23. 23. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  24. 24. Delivering strategywith technologyAs your business technologists, we bring technology that delivers onbusiness strategy and consultants that understand howWe think that a dynamic and changing business environment requires a unique type of professional - one thatdoesn‟t presume to know the answers. A professional that really listens and comes up with innovativeanswers to our clients‟ business challenges - working with them to create the firm of the future.Business technologists aren‟t just techies or techies that lack business understanding. Or consultants thataren‟t truly accountable for delivery. We consider the entire value chain.And we don‟t believe in technology for technology‟s sake. Its only purpose is to deliver on business strategy.Our outlook is global and we are constantly searching for the practical innovations and business trends thatmake our clients more competitive and drive their businesstransformation.We understand that successful change needs a human touch. So we listen carefully to understand our clients‟challenges. Then we deliver unique holistic solutions with confidence; orchestrating ecosystems, providingteams of skilled consultants and industry experts to define and deliveran end-to-end blueprint that meets your objectives.Your business technologists. Powering progress
  25. 25. | dd-mm-yyyy | AuthorYour business technologists. Powering progressRegion | Sector | Division | Department
  26. 26. Aiming higher andreaching furtherPowering progressWe want to work on projects with clients that are striving to create the firm of the future –powering progress for them, their customers, their stakeholders and employees.We believe that what we do with our clients has positive effects that go further than ourclients businesses - that‟s real progress. We think its so important that were declaring ourcommitment to go even further.And by declaring this to the world, we hope to inspire others.Your business technologists. Powering progress

×