Reach out to target audience - Globally…
Television Program on Indian Real Estate
Zee Business & Zee International Channels
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World economy is going through a seesaw ride. No country, no industry and no individual have remained un-
affected with this global scenario. However, Indian economy and specially Indian Real Estate is the most viable
instrument of investment as it outperforms any other available solution– stocks, bonds, futures etc in terms of
risk and returns.
Indian Real estate saw a glut of new projects and an unforeseen inventory of new developments in the past 5
years. This excessive supply of new developments and excess of speculative demand led to minimizing the
difference between a quality product from a standard one. The difference between boys and men didn’t existed.
With the current markets this is an opportunity for the men to stand out, for the seasoned developers to reach
out to the community and speak to them – locally and globally.
atOnePlace.com is proud to introduce to you a platform that’s cost effective, ROI centric, with wide reach and a
program that’s specially built to cater to the current requirements of the buyers, a program that’s never been
visualized before - a true global program.
This program is aimed to educate the prospective buyers both in India and Internationally on the real estate
projects that are being offered by seasoned developers all around the country.
Media has been sending mixed signals to the customers, which has created a fear of the unknown amongst the
homebuyers. These mixed signals got the buyers into a pattern of holding their purchase and keep waiting for
the right time.
Efforts need to be made in all directions to stimulate the market, to send out the right message and to make the
buyer aware of the right projects. This program is our effort in this direction to provide you a platform to
showcase your projects and get the right messaging directly to the end customer – the home seeker.
The program will be aired on the largest network of television media both in India (Zee Business) and
internationally (Zee International) covering more than 60 countries (USA, Canada, UK, Europe, UAE, Gulf
Countries, Africa, Australia and more), spread over 5 continents with a reach of over 8 million in India and 12
This new series will feature 13 well-known Indian developers being covered in 13 episodes featuring 3
developers in an episode per week. Developers will be given three different exposures spread over three weeks
giving 9 min of television time altogether.
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Zee Business, India’s first Hindi business channel, has come a long way since its inception. Today, Zee
Business is a name to reckon with in Business news segment. Figures speak for themselves. In the last 13
weeks, Zee Business has outperformed both CNBC TV18 and Awaaz several times. Zee Business’s channel
share in the last 13 weeks has fluctuated between 26%-31% consistently.
This growth in channel share also has to do with the innovative programming. Of late, Zee Business has
established itself as a strong player catering to SMEs and entrepreneurs. Programs like ‘India’s smart investor’,
‘Emerging Business Forum’ speak volumes about channel’s recent performance. Additionally, programs like
‘bechein ya rakhein’, ‘Property Plus’, ‘wheelocity’, ‘Mandi live’, ‘Aaj ka bazaar’ etc. have consistently been
amongst top 5 programs in hindi business news genre.
Zee Business reaches out to over 8 million viewers in India.
Program Name atOnePlace.com Presents Property Plus
Channel Zee Business
Target Audience Over 8 million
Telecast Geography India
Original Telecast Saturday, 10 a.m – 10.30 a.m
Repeat Telecast Sunday 0000 – 0030 hrs, 0630 – 0700 hrs, 1330 – 1400 hrs, Tuesday 2230 –
2300 hrs, Wednesday 1630 – 1700 hrs, Saturday 0600 – 0630 hrs
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Across 5 continents, the world’s numero Uno Indian Media and entertainment conglomerate transport the
essence of India. Zee Network, today has become a fully integrated enterprise, offering the largest bouquet of
24/7 television channels in South Asian and Foreign languages globally. Its stand as the FIRST choice of more
than 500 million viewers across the world and is the part of world largest distribution platforms raring to become
the world largest entertainment company.
Global Operations – For NRIs & PIO’s
Launched 13 years ago, in UK, ZEE covers about 22 counties and in Europe over 35 countries, main among
them being Germany, France, Holland, Spain, Portugal, Italy, Sweden, Norway, Canary islands et al. Zee
International is reaching to more 1.2 million viewers through the network channels.
Celebrating 10th year of existence, Zee Americas covers all 51 states. While 85% of the subscription is coming
from top ten states of Texas, California, Florida, New York, Illinois, Georgia, New Jersey, Chicago, Detroit,
Houston, North Carolina, Ohio and Virginia. More than two million people are watching Zee, which is available
on both DTH and Cable platforms through network channels.
Launched in 1996, ZEE TV AFRICA covers all the 35 countries of Sub Saharan Africa. Major markets are East
Africa, Southern Africa and Indian Ocean Islands (Mauritius) and Kenya and parts of East and Central Africa. It
is available on distribution platforms: Multichoice and Canal Plus thereby reaching to more than one million
viewers. Programmed as per Central Africa time band.
ZEE TV ASIA PACIFIC - Reaching to Singapore, Hong Kong, Philippines, Bangladesh, Thailand, Indonesia,
Japan, Fiji, Cambodia, Laos, Vietnam, Israel, Sri Lanka, Australia and New Zealand was launched in 2004 and
reaching to more than 10 million viewers across the region. Channel is available through DTH and cable on Star
HUB, Singtel, Honkong Cable, Vision Asia and Medianet and is programmed as per Singapore local time band.
Launched in 1992, Zee TV Middle East is available across GCC comprising of - UAE, Oman, Qatar, Kingdom Of
Saudi Arabia, Bahrain, Kuwait etc. Channel is available on major DTH and Cable platforms: PEHLA BASIC, E-
VISION, TECOM, BAHRAIN CABLE and QATAR TV and there by reaching to more than 2.6 million viewers.
Programmed as per UAE time band.
All prime time programs are subtitled in English to catch 2nd & 3rd generation NRI’s and programming is
scheduled as per local time band to provide prime time viewer ship across the world.
Program Name atOnePlace.com Presents Property Plus
Channel Zee International
Target Audience Over 13 million
Telecast Geography Zee Americas (USA, Canada, Caribbean Islands)
Zee UK & Europe (UK, Holland, Spain, Italy, Portugal, Scandinavia)
Zee MENAP (UAE, Bahrain, Oman, Qatar, Kuwait, Pakistan etc)
Zee Asia Pacific (Australia, New Zealand, Bangladesh, Hong Kong,
Singapore, Maldives, Thailand, Fiji, Sri Lanka, Indonesia, Japan, Israel,
Cambodia, Philippines etc)
Zee Africa (Over 35 countries including South Africa, Mauritius, Madagascar,
Original Telecast Saturday or Sunday between 9 am – 12 noon (varies in different countries)
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program segments and details
Overall each episode will have approx 23 minutes of running time. This program will be a weekly program on
Indian Real estate comprising of three segments.
Duration: 7 minutes
(a) A brief rundown of the latest from Real Estate Sector with a Round up of upcoming trends in Real
(b) Home décor tips with prime emphasis on Vaastu from a vaastu expert and interior designers. Vaastu
expert would address the general queries and give tips to be kept in mind while doing interiors.
Duration: 9 minutes
Developer’s Showcase - Three seasoned real estate developers to be interviewed along with their projects, with
each interview possibly lasting up to 3 minutes. Owners/MDs/CEOs of realty would throw light on their
respective organizations’ achievements, their stellar projects (existing and upcoming, both)
Some examples could include - showcasing the current projects, management views/interviews, past
performance and the USP of your projects. Our production team shall work with your corporate communications
to ensure that the right messaging gets out.
Duration: 7 minutes
Legal Corner - will involve queries from viewers on host of realty topics ranging from Funds Repatriation, Sale of
properties, Mortgage, Property registration & documentation, Realty Taxation Issues etc. Also, questions
involving NRIs concerns would also be invited. A minimum of 3 experts on the panel with different domain
expertise would answer the questions.
Legal Corner would be a phone-in section, primarily, wherein the viewers would call and ask their question
directly to the relevant expert. Questions would also be invited through SMS and e-mails.
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Rs. 4,50,000 + S. Tax
- includes 3 minute segment per week for 3 weeks (each week could be a new story)
- inclusive of shooting the video at one designated location in one go.
Travel Cost for Production team:
(inclusive of boarding, lodging, airfare, taxi, meals, and other miscellaneous expenses)
Travel for Production team
Delhi/NCR & Mumbai NIL
Northern India (Other than Delhi/NCR) Rs. 30,000 per day
Eastern India Rs. 40,000 per day
Western India (Other than Mumbai) Rs. 30,000 per day
Southern India Rs. 50,000 per day
terms and conditions
1. Program subject to change without any notice.
2. 100% payment in advance.
3. Program will be shot by Zee Network’s team at agreed location in one shoot/location.
4. OPIPL reserves the right to not accept the program if not found satisfactory by Zee Network.
5. Certain limitations apply in broadcasting in international regions. Program might be altered to meet that
6. Program is copyright of atOnePlace and Zee Business Network.
7. Program slots subject to availability and on first cum first served basis.
8. Timings of the show and number of repeat telecast could change subject to editorial’s discretion.
9. For detailed terms and conditions refer to Participation Order Form.
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