How to Build a LinkedIn Profile that Stands Out & Sticks

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This is a basic How2 for building a LinkedIn profile that engages and educates potential clients. …

This is a basic How2 for building a LinkedIn profile that engages and educates potential clients.

This is meant for users that have just started using LinkedIn or people that have not used LinkedIn for sales, marketing, business development, or recruitment in the past.

More in: Business , Career
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  • 1. How to Build a LinkedIn Profile that Stands Out & Sticks By: Gary Schrader, 5th July 2014
  • 2. Benefits •Sourcing •Marketing •Branding •Relationships
  • 3. Sourcing = Hunting •Market Intelligence •Direct contact •Added reach
  • 4. Marketing = Farming •Attract & inform •Include media & engage
  • 5. Branding = Type of Restaurant •Personal brand •Company brand •Thought leadership
  • 6. Relationships = Added Value •Candidate relationships •Client relationships •Stay on track
  • 7. Creating a profile that sticks “Made to Stick” by the Heath Bros. 6 key principles of SUCCESs Simplicity Unexpectedness Concreteness Credibility Emotions Story
  • 8. Profile & Background Images •Professional •Appealing to market
  • 9. Adding & Editing Images
  • 10. Name •Separate language for multilingual profiles
  • 11. Headline •Identify yourself •Stand out •Be found
  • 12. Location & Industry •Connect locally •Network with market
  • 13. Adding Basic Information
  • 14. Contact Details •Connect •Be searchable •Generate traffic
  • 15. Public URL •Share public profile •Be found •New connections
  • 16. Contact Details & Public URL
  • 17. Summary •Elevator pitch •Generate keywords •Showcase media
  • 18. Adding Media
  • 19. Experience •More keywords •Branding •Showcase media
  • 20. Adding Experience
  • 21. Education •Connect with alumni •Promote achievements
  • 22. Skills & Expertise •More keywords •Compliment connections •Get their attention
  • 23. Languages •Create separate pages •Reach market in mother tongue
  • 24. Other… • Projects • Volunteer Experience & Causes • Additional Honors & Awards • Additional Info (Interests, Personal Details, Advice for contacting "You") • Additional Organizations • Certifications • Publications • Test Scores • Courses • and Patents
  • 25. Are you an All-Star? •Know level •Fill gaps
  • 26. Image Sources • Slide 1 Metal Balls http://goo.gl/nXU1cP • Slide 2 Gold http://goo.gl/HuYnM • Slide 3 Bow & Arrow None • Slide 4 Vegetables http://goo.gl/alfWl2 • Slide 5 Menu http://goo.gl/lKLA9y • Slide 6 Chocolate on Pillow http://goo.gl/nkikTU • Slide 7 Book Made to Stick http://goo.gl/9dssML • Slide 8 Vanity None • Slide 9 YouTube Video – Personal Account • Slide 10 Name Tag http://goo.gl/tjVnEE • Slide 11 Black Sheep http://goo.gl/EVGkvU • Slide 12 Map http://goo.gl/lEBzMW • Slide 13 YouTube Video – Personal Account • Slide 14 Phone http://goo.gl/g23NDP • Slide 15 Mailbox http://goo.gl/ZW0ot3 • Slide 16 YouTube Video – Personal Account • Slide 17 Vending Machine http://goo.gl/JCHzlU • Slide 18 YouTube Video – Personal Account • Slide 19 Trophy http://goo.gl/OEbfDf • Slide 20 YouTube Video – Personal Account • Slide 21 Graduation Cap http://goo.gl/4xWL1r • Slide 22 Fist Bump http://goo.gl/2XJ6vE • Slide 23 Languages http://goo.gl/C7MPr2 • Slide 24 Puzzle http://goo.gl/jpcQlX • Slide 25 LinkedIn Meter http://goo.gl/U1uRm9
  • 27. Connect Gary Schrader Sales Manager HRBoss Japan KK http://hrboss.co.jp/ gary.schrader@hrboss.com