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How to Build a LinkedIn Profile
that Stands Out & Sticks
By: Gary Schrader, 5th July 2014
Benefits
•Sourcing
•Marketing
•Branding
•Relationships
Sourcing = Hunting
•Market Intelligence
•Direct contact
•Added reach
Marketing = Farming
•Attract & inform
•Include media & engage
Branding = Type of Restaurant
•Personal brand
•Company brand
•Thought leadership
Relationships = Added Value
•Candidate relationships
•Client relationships
•Stay on track
Creating a profile that sticks
“Made to Stick” by the Heath Bros.
6 key principles of SUCCESs
Simplicity
Unexpectedness
Co...
Profile & Background Images
•Professional
•Appealing to market
Adding & Editing Images
Headline
•Identify yourself
•Stand out
•Be found
Location & Industry
•Connect locally
•Network with market
Adding Basic Information
Contact Details
•Connect
•Be searchable
•Generate traffic
Contact Details & Public URL
Summary
•Elevator pitch
•Generate keywords
•Showcase media
Adding Media
Adding Experience
Education
•Connect with alumni
•Promote achievements
Languages
•Create separate pages
•Reach market in mother tongue
Other…
• Projects
• Volunteer Experience & Causes
• Additional Honors & Awards
• Additional Info (Interests, Personal Deta...
Image Sources
• Slide 1 Metal Balls http://goo.gl/nXU1cP
• Slide 2 Gold http://goo.gl/HuYnM
• Slide 3 Bow & Arrow None
• S...
Connect
Gary Schrader
Sales Manager
HRBoss Japan KK
http://hrboss.co.jp/
gary.schrader@hrboss.com
How to Build a LinkedIn Profile that Stands Out & Sticks
How to Build a LinkedIn Profile that Stands Out & Sticks
How to Build a LinkedIn Profile that Stands Out & Sticks
How to Build a LinkedIn Profile that Stands Out & Sticks
How to Build a LinkedIn Profile that Stands Out & Sticks
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How to Build a LinkedIn Profile that Stands Out & Sticks

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This is a basic How2 for building a LinkedIn profile that engages and educates potential clients.

This is meant for users that have just started using LinkedIn or people that have not used LinkedIn for sales, marketing, business development, or recruitment in the past.

Published in: Business, Career
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Transcript of "How to Build a LinkedIn Profile that Stands Out & Sticks"

  1. 1. How to Build a LinkedIn Profile that Stands Out & Sticks By: Gary Schrader, 5th July 2014
  2. 2. Benefits •Sourcing •Marketing •Branding •Relationships
  3. 3. Sourcing = Hunting •Market Intelligence •Direct contact •Added reach
  4. 4. Marketing = Farming •Attract & inform •Include media & engage
  5. 5. Branding = Type of Restaurant •Personal brand •Company brand •Thought leadership
  6. 6. Relationships = Added Value •Candidate relationships •Client relationships •Stay on track
  7. 7. Creating a profile that sticks “Made to Stick” by the Heath Bros. 6 key principles of SUCCESs Simplicity Unexpectedness Concreteness Credibility Emotions Story
  8. 8. Profile & Background Images •Professional •Appealing to market
  9. 9. Adding & Editing Images
  10. 10. Name •Separate language for multilingual profiles
  11. 11. Headline •Identify yourself •Stand out •Be found
  12. 12. Location & Industry •Connect locally •Network with market
  13. 13. Adding Basic Information
  14. 14. Contact Details •Connect •Be searchable •Generate traffic
  15. 15. Public URL •Share public profile •Be found •New connections
  16. 16. Contact Details & Public URL
  17. 17. Summary •Elevator pitch •Generate keywords •Showcase media
  18. 18. Adding Media
  19. 19. Experience •More keywords •Branding •Showcase media
  20. 20. Adding Experience
  21. 21. Education •Connect with alumni •Promote achievements
  22. 22. Skills & Expertise •More keywords •Compliment connections •Get their attention
  23. 23. Languages •Create separate pages •Reach market in mother tongue
  24. 24. Other… • Projects • Volunteer Experience & Causes • Additional Honors & Awards • Additional Info (Interests, Personal Details, Advice for contacting "You") • Additional Organizations • Certifications • Publications • Test Scores • Courses • and Patents
  25. 25. Are you an All-Star? •Know level •Fill gaps
  26. 26. Image Sources • Slide 1 Metal Balls http://goo.gl/nXU1cP • Slide 2 Gold http://goo.gl/HuYnM • Slide 3 Bow & Arrow None • Slide 4 Vegetables http://goo.gl/alfWl2 • Slide 5 Menu http://goo.gl/lKLA9y • Slide 6 Chocolate on Pillow http://goo.gl/nkikTU • Slide 7 Book Made to Stick http://goo.gl/9dssML • Slide 8 Vanity None • Slide 9 YouTube Video – Personal Account • Slide 10 Name Tag http://goo.gl/tjVnEE • Slide 11 Black Sheep http://goo.gl/EVGkvU • Slide 12 Map http://goo.gl/lEBzMW • Slide 13 YouTube Video – Personal Account • Slide 14 Phone http://goo.gl/g23NDP • Slide 15 Mailbox http://goo.gl/ZW0ot3 • Slide 16 YouTube Video – Personal Account • Slide 17 Vending Machine http://goo.gl/JCHzlU • Slide 18 YouTube Video – Personal Account • Slide 19 Trophy http://goo.gl/OEbfDf • Slide 20 YouTube Video – Personal Account • Slide 21 Graduation Cap http://goo.gl/4xWL1r • Slide 22 Fist Bump http://goo.gl/2XJ6vE • Slide 23 Languages http://goo.gl/C7MPr2 • Slide 24 Puzzle http://goo.gl/jpcQlX • Slide 25 LinkedIn Meter http://goo.gl/U1uRm9
  27. 27. Connect Gary Schrader Sales Manager HRBoss Japan KK http://hrboss.co.jp/ gary.schrader@hrboss.com

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