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What is an RSS Feed and Why is it Beneficial?

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RSS could be the lifeblood of your content publishing strategy. That's how important it is. See why you should insert your RSS feed in the Atomic Reach platform. See how you can engage audiences …

RSS could be the lifeblood of your content publishing strategy. That's how important it is. See why you should insert your RSS feed in the Atomic Reach platform. See how you can engage audiences through quality content!

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  • 1. What is an RSS Feed and why is it beneficial?
  • 2. RSS stands for many of the same things: • Really Simple Syndication • Rich Site Summary (RSS 0.91) • RDF Site Summary (RSS 0.9 and 1.0) • Real-time Simple Syndication (RSS 2.0) While they all have different names, they all serve the same purpose. An RSS feed allows your audience to “subscribe” or keep tabs on whenever you update the content on your site. That means every time you hit publish, the RSS captures your update and distributes to anyone who’s subscribed. WHAT IS RSS? Image of cascading websites
  • 3. RSS could be the lifeblood of your content publishing strategy. It automatically notifies your audience that you’ve published something new, and that’s a very powerful engagement piece. To keep tabs on your favorite RSS feeds, use an RSS reader, a tool which consolidates all your favorite feeds into one. Content is pushed directly to you, enabling you to read the latest news as it comes in. Some of the most popular RSS readers include: WHY USE RSS?
  • 4. WHY ATOMIC REACH NEEDS YOUR RSS Your RSS feed(s) gives us access to score your content. You can add your site in a snap! Simple setup:
  • 5. WHERE DO I FIND MY RSS FEED? This orange icon has become the standard to identify RSS feeds within a site. Click on this icon to grab the RSS feed URL. If there isn’t an RSS logo on the site, here are other ways to find the feed: For WordPress users: Simply add /feed at the end of your URL Example: blog.atomicreach.com/feed
  • 6. WHERE DO I FIND MY RSS FEED? If you’re not a WordPress user: Use CTRL+U to bring up the HTML source page and CTRL+F to find the word “RSS”. <link rel=“alternate” type=“application/rss+xml” title=“Example” href=“blog.atomicreach.com/feed/” /> The RSS feed's URL address is found between the quotes after href=. In this case, it would be: blog.atomicreach.com/feed
  • 7. WHAT IS FEEDBURNER? Feedburner is one of the most popular and fully featured free service for syndicating your blog feed. It offers a number of benefits: • Tracks your subscribers rate • Give your readers the ability to subscribe to your feed via email • Track your visitors and stats • And more! For Feedburner users: Here is an example of what your URL looks like: Example: feeds.feeedburner.com/YOUR-FEED-NAME
  • 8. OPEN UP YOUR SUMMARY FEED Your feed might only be showing a summary of each post instead of the full article. You’ll need to change your settings to ensure you’re getting the most out of the Atomic Reach platform. Also open up your feed to show up to 200 posts. You can choose to do this temporarily, then you can put it back to the default of 10. For WordPress users: Go to Settings  Reading  Full Text Syndication feeds show the most recent  200 items.
  • 9. ANY QUESTIONS? For more information, check out our blog post on RSS feeds here. If you have any questions, email us at info@atomicreach.com and we’ll get back to you right away! atomicreach.com @Atomic_Reach