Socially Savvy Seminar-DFW

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  • What is the DRIVING factor behind all of this social media.
  • Back to who is DRIVING social media? Well, perhaps this person…
  • Many of us are looking for that magic cash cow but few define what exactly that is. Goals of social media can be everything from Increase sales & awarenessDecreasing costsAttracting Quality TalentListening for changes in the market placeIncreasing customer loyalty And so much moreStart your push into Social media with some of these questions answered.
  • Socially Savvy Seminar-DFW

    1. 1. Welcome to… Marketing Campaigns that deliver results via Social Media Presented by Jackie Bese Managing Partner at Atomic Design & Consulting#SSSDFW @AtomicJackie
    2. 2. WHO AM I LISTENING TO …AND WHY? Jackie Bese; AtomicDC.com 15 years as Internet Marketing Agency OwnerB2B, B2C, Nonprofit, Publishing, Sports and Public Active in Social Media Marketing Community HASHTAG: #SSSDFW @AtomicJackie
    3. 3. TODAY’S FOCUSIntegrating Social Media into your business Simple ways to manage your networks Some common mistakes we see Making sense of it all HASHTAG: #SSSDFW @AtomicJackie
    4. 4. Twitter Vocabulary• @mention or @reply example: @AtomicJackie• RT, Tweet example: RT @AtomicJackie• #hashtag example: #SSSDFW• DM or “DM me” example: d AtomicJackie• Via• #FF HASHTAG: #SSSDFW @AtomicJackie
    5. 5. Families, Friends and Brands are driving people to social media sites like Facebook, Twitter, and YouTube. HASHTAG: #SSSDFW @AtomicJackie
    6. 6. “Ouch, I just got in a car wreck!” WHO CARES? HASHTAG: #SSSDFW @AtomicJackie
    7. 7. THE IMPORTANCE OF ACTUALLY LISTENING HASHTAG: #SSSDFW @AtomicJackie
    8. 8. WHERE TO START, HOW TO MANAGE ALL OF THIS? HASHTAG: #SSSDFW @AtomicJackie
    9. 9. GETTING STARTED: DEFINE GOALS HASHTAG: #SSSDFW @AtomicJackie
    10. 10. GETTING STARTEDPlaces you may need to be…• Google+ “Participate where your• Facebook customers, staff, and• Twitter vendors already are.• LinkedIn / LI Groups How do you know• Foursquare where that is?• Flickr ASK if you have to!”• Blogs• Industry Specific Niches HASHTAG: #SSSDFW @AtomicJackie
    11. 11. GETTING STARTED: PROMOTIONBe sure to involve your entire organization. Thecompany staff should know why & how you areusing social media.PROMOTION TIPSHave staff promote, place in your email newsletter& marketing materials, website(s), emailsignatures, receipts & invoices, banner ads, getCreative! HASHTAG: #SSSDFW @AtomicJackie
    12. 12. TOOLS AND LINKS Search.Twitter.com/Advanced HootSuite.com / TweetDeck.com TweetAdder.com SocialMention.com Google.com/analytics HashTracking.com Enterprise Level:MarketMeSuite, MutualMind, Raven, Radian 6, Visible Technologies HASHTAG: #SSSDFW @AtomicJackie
    13. 13. My Favorite Discovery & Management Toolshttp://search.twitter.com/advancedHootsuite.comTweetadder.com HASHTAG: #SSSDFW @AtomicJackie
    14. 14. HootsuiteHASHTAG: #SSSDFW @AtomicJackie
    15. 15. Tweet AdderFind. Add. Remove. Automate! HASHTAG: #SSSDFW @AtomicJackie
    16. 16. SocialMention.com Topics Sentiment Top keywords Top users Top hashtags # Sources Links to articlesHASHTAG: #SSSDFW @AtomicJackie
    17. 17. COMMON MISTAKESWe see these all the time…• No defined professional manager• No SM policy for employees• No strategy, goals, measurements defined• Inconsistent branding & naming• Me!! Me!! Me!!• Infrequent updates• Not claiming directory listings (ie. Google Places)• Staff not promoting HASHTAG: #SSSDFW @AtomicJackie
    18. 18. Facebook Quick Tips – 80/10/10 Rule• Create a landing page• Invite clients to participate• Entertain• Inform• Ask for the business• Add photos• Promote others• Leverage Facebook ads HASHTAG: #SSSDFW @AtomicJackie
    19. 19. Location Based Social Media Check in, add tips & ratings tolocations around your area to alert people you’re nearby. HASHTAG: #SSSDFW @AtomicJackie
    20. 20. SEO BENEFITSSocial signals are factoring in organic results.Personalized results are already a reality for searchers!
    21. 21. MEASURING ROI: AN IMPERFECT SYSTEM• Direct / referral traffic to site• Organic search results• Event participants• Newsletter registrations• Reach, Fans, Engagement• Redeemed offers• Support costs down?• Recruiting costs down? HASHTAG: #SSSDFW @AtomicJackie
    22. 22. CASE STUDY: DAVEYOBRIEN.ORG• Doubled previous years’ registrations in 18 days• Over 3,000 Facebook fans in first month (now almost 20,000)• At height of campaign; mentioned every 2 minutes on social media• 8,431% increase in site traffic after one month HASHTAG: #SSSDFW @AtomicJackie
    23. 23. Thank you, time for Questions…? Connect with me here: Twitter.com/atomicjackie LinkedIn.com/in/jackiebese Facebook.com/jackiebese Download these slides at: AtomicDC.com HASHTAG: #SSSDFW @AtomicJackie

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