TwitterBasics & BeyondToday’s Hashtag: #SMBDallasPresented byJackie Bese & Jessica Obermayer<br />
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />PUT BOARD MEMBERS IN HERE<br />Why Twitter?<br />Basic steps to start<b...
Universal tool for real-time conversations<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />WHY??<br />user tweet:“...
Access and tune up your profileYour bio is important<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />BASIC STEPS T...
Notification settings keyRespond to @mentions or RTs<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />BASIC STEPS T...
Notification settings -smartphoneRespond to @mentions or RTs<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />BASIC...
RT<br />@mention or @reply    @SMBDallas<br />#hashtag#SMBDallas<br />DM or “DM me”<br />Via<br />MT<br />FF …. plus<br />...
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />GET INTO GEAR<br />Following<br />Twitter’s rules<br />Searching<br />#...
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />Leverage Tools…<br />TOOL TIME<br />Smartphones & Twitter apps<br />Twi...
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOL TIME<br />
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOL TIME<br />
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOL TIME<br />
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
Be yourself. Talk about normal stuff. Talk about business stuff. Be a resource. Talk about and to others!<br />TODAY’S PRE...
Tweetdeck.com (application)
Twitter.com
Search.Twitter.com</li></ul>Cool tips for growing your followers<br /><ul><li>Good content
Engaging in conversations
Promote via Email, Site, Receipts, Signs, etc
TweetAdder (tweetadder.com – entry point $55)</li></li></ul><li>Hootsuite Dashboard<br />Hootsuite Manage<br /><ul><li>Mul...
Multiple streams
Multiple networks</li></li></ul><li>Integrates with Klout<br />Hootsuite Manage<br /><ul><li>Multiple accounts
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Social Media Dallas Dallas - Twitter Marketing

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  • Who cares? As Marketers we should… This is the ultimate in “Point of Need” conversations – this person may need a mechanic, new car, chiropracter, lawyer, driving lessons, etc.
  • Presume you will cover these topics
  • Social Media Dallas Dallas - Twitter Marketing

    1. 1. TwitterBasics & BeyondToday’s Hashtag: #SMBDallasPresented byJackie Bese & Jessica Obermayer<br />
    2. 2. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />PUT BOARD MEMBERS IN HERE<br />Why Twitter?<br />Basic steps to start<br />Get it into gear<br />Leverage tools<br />Leveraging Twitter<br />Twitter Successes<br />Questions & Answers<br />
    3. 3. Universal tool for real-time conversations<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />WHY??<br />user tweet:“Dang, just wrecked my car…”<br />
    4. 4. Access and tune up your profileYour bio is important<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />BASIC STEPS TO START<br />
    5. 5. Notification settings keyRespond to @mentions or RTs<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />BASIC STEPS TO START<br />
    6. 6. Notification settings -smartphoneRespond to @mentions or RTs<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />BASIC STEPS TO START<br />
    7. 7. RT<br />@mention or @reply @SMBDallas<br />#hashtag#SMBDallas<br />DM or “DM me”<br />Via<br />MT<br />FF …. plus<br />TY, YW, IMO, IMHO<br />C: or CC:<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />GET INTO GEAR<br />Vocab…<br />
    8. 8. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />GET INTO GEAR<br />Following<br />Twitter’s rules<br />Searching<br />#hashtags<br />Saving searches – and #hashtags<br />Finding your community<br />Streams and Lists<br />The 80/20 Rule<br />
    9. 9. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />Leverage Tools…<br />TOOL TIME<br />Smartphones & Twitter apps<br />Twitter app leaders<br />
    10. 10. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOL TIME<br />
    11. 11. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOL TIME<br />
    12. 12. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOL TIME<br />
    13. 13. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
    14. 14. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
    15. 15. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
    16. 16. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
    17. 17. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLTIME<br />
    18. 18. Be yourself. Talk about normal stuff. Talk about business stuff. Be a resource. Talk about and to others!<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />TOOLS<br />Common tools we use to manage our streams<br /><ul><li>Hootsuite.com (web based)
    19. 19. Tweetdeck.com (application)
    20. 20. Twitter.com
    21. 21. Search.Twitter.com</li></ul>Cool tips for growing your followers<br /><ul><li>Good content
    22. 22. Engaging in conversations
    23. 23. Promote via Email, Site, Receipts, Signs, etc
    24. 24. TweetAdder (tweetadder.com – entry point $55)</li></li></ul><li>Hootsuite Dashboard<br />Hootsuite Manage<br /><ul><li>Multiple accounts
    25. 25. Multiple streams
    26. 26. Multiple networks</li></li></ul><li>Integrates with Klout<br />Hootsuite Manage<br /><ul><li>Multiple accounts
    27. 27. Multiple streams
    28. 28. Multiple networks</li></li></ul><li>Integrates with Klout<br />Hootsuite Manage<br /><ul><li>Multiple accounts
    29. 29. Multiple streams
    30. 30. Multiple networks</li></li></ul><li>Hootsuite Reports<br />Hootsuite Manage<br /><ul><li>Multiple accounts
    31. 31. Multiple streams
    32. 32. Multiple networks</li></li></ul><li>Hootsuite ReportsConnects to Google Analyics<br />Hootsuite Manage<br /><ul><li>Multiple accounts
    33. 33. Multiple streams
    34. 34. Multiple networks</li></li></ul><li>Targeted Listening<br />Watch #hashtags<br />Following Lists<br />Advanced Search<br />Hooking up Linkedin or Facebook<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />Leveraging Twitter<br />Tips<br />
    35. 35. How about you?<br />Twitter success stories?<br />Drawings<br />RT drawing<br />Success story<br />Questions?<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />Wrapping Up<br />
    36. 36. Thanks for joining us today!<br />Jackie Bese@atomicjackieAtomic Design & Consulting: Social Media<br />Jessica Obermayer<br />@i_jessica<br />GameChangerTechs.com<br />TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND<br />Wrapping Up<br />
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