Social Media Dallas Dallas - Twitter Marketing

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  • Who cares? As Marketers we should… This is the ultimate in “Point of Need” conversations – this person may need a mechanic, new car, chiropracter, lawyer, driving lessons, etc.
  • Presume you will cover these topics

Transcript

  • 1. TwitterBasics & BeyondToday’s Hashtag: #SMBDallasPresented byJackie Bese & Jessica Obermayer
  • 2. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    PUT BOARD MEMBERS IN HERE
    Why Twitter?
    Basic steps to start
    Get it into gear
    Leverage tools
    Leveraging Twitter
    Twitter Successes
    Questions & Answers
  • 3. Universal tool for real-time conversations
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    WHY??
    user tweet:“Dang, just wrecked my car…”
  • 4. Access and tune up your profileYour bio is important
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    BASIC STEPS TO START
  • 5. Notification settings keyRespond to @mentions or RTs
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    BASIC STEPS TO START
  • 6. Notification settings -smartphoneRespond to @mentions or RTs
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    BASIC STEPS TO START
  • 7. RT
    @mention or @reply @SMBDallas
    #hashtag#SMBDallas
    DM or “DM me”
    Via
    MT
    FF …. plus
    TY, YW, IMO, IMHO
    C: or CC:
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    GET INTO GEAR
    Vocab…
  • 8. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    GET INTO GEAR
    Following
    Twitter’s rules
    Searching
    #hashtags
    Saving searches – and #hashtags
    Finding your community
    Streams and Lists
    The 80/20 Rule
  • 9. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    Leverage Tools…
    TOOL TIME
    Smartphones & Twitter apps
    Twitter app leaders
  • 10. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOL TIME
  • 11. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOL TIME
  • 12. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOL TIME
  • 13. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOLTIME
  • 14. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOLTIME
  • 15. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOLTIME
  • 16. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOLTIME
  • 17. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOLTIME
  • 18. Be yourself. Talk about normal stuff. Talk about business stuff. Be a resource. Talk about and to others!
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    TOOLS
    Common tools we use to manage our streams
    • Hootsuite.com (web based)
    • 19. Tweetdeck.com (application)
    • 20. Twitter.com
    • 21. Search.Twitter.com
    Cool tips for growing your followers
    • Good content
    • 22. Engaging in conversations
    • 23. Promote via Email, Site, Receipts, Signs, etc
    • 24. TweetAdder (tweetadder.com – entry point $55)
  • Hootsuite Dashboard
    Hootsuite Manage
    • Multiple accounts
    • 25. Multiple streams
    • 26. Multiple networks
  • Integrates with Klout
    Hootsuite Manage
    • Multiple accounts
    • 27. Multiple streams
    • 28. Multiple networks
  • Integrates with Klout
    Hootsuite Manage
    • Multiple accounts
    • 29. Multiple streams
    • 30. Multiple networks
  • Hootsuite Reports
    Hootsuite Manage
    • Multiple accounts
    • 31. Multiple streams
    • 32. Multiple networks
  • Hootsuite ReportsConnects to Google Analyics
    Hootsuite Manage
    • Multiple accounts
    • 33. Multiple streams
    • 34. Multiple networks
  • Targeted Listening
    Watch #hashtags
    Following Lists
    Advanced Search
    Hooking up Linkedin or Facebook
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    Leveraging Twitter
    Tips
  • 35. How about you?
    Twitter success stories?
    Drawings
    RT drawing
    Success story
    Questions?
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    Wrapping Up
  • 36. Thanks for joining us today!
    Jackie Bese@atomicjackieAtomic Design & Consulting: Social Media
    Jessica Obermayer
    @i_jessica
    GameChangerTechs.com
    TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
    Wrapping Up