Your SlideShare is downloading. ×
Social Media Dallas Dallas - Twitter Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social Media Dallas Dallas - Twitter Marketing

593
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
593
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Who cares? As Marketers we should… This is the ultimate in “Point of Need” conversations – this person may need a mechanic, new car, chiropracter, lawyer, driving lessons, etc.
  • Presume you will cover these topics
  • Transcript

    • 1. TwitterBasics & BeyondToday’s Hashtag: #SMBDallasPresented byJackie Bese & Jessica Obermayer
    • 2. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      PUT BOARD MEMBERS IN HERE
      Why Twitter?
      Basic steps to start
      Get it into gear
      Leverage tools
      Leveraging Twitter
      Twitter Successes
      Questions & Answers
    • 3. Universal tool for real-time conversations
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      WHY??
      user tweet:“Dang, just wrecked my car…”
    • 4. Access and tune up your profileYour bio is important
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      BASIC STEPS TO START
    • 5. Notification settings keyRespond to @mentions or RTs
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      BASIC STEPS TO START
    • 6. Notification settings -smartphoneRespond to @mentions or RTs
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      BASIC STEPS TO START
    • 7. RT
      @mention or @reply @SMBDallas
      #hashtag#SMBDallas
      DM or “DM me”
      Via
      MT
      FF …. plus
      TY, YW, IMO, IMHO
      C: or CC:
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      GET INTO GEAR
      Vocab…
    • 8. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      GET INTO GEAR
      Following
      Twitter’s rules
      Searching
      #hashtags
      Saving searches – and #hashtags
      Finding your community
      Streams and Lists
      The 80/20 Rule
    • 9. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      Leverage Tools…
      TOOL TIME
      Smartphones & Twitter apps
      Twitter app leaders
    • 10. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOL TIME
    • 11. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOL TIME
    • 12. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOL TIME
    • 13. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOLTIME
    • 14. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOLTIME
    • 15. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOLTIME
    • 16. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOLTIME
    • 17. TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOLTIME
    • 18. Be yourself. Talk about normal stuff. Talk about business stuff. Be a resource. Talk about and to others!
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      TOOLS
      Common tools we use to manage our streams
      • Hootsuite.com (web based)
      • 19. Tweetdeck.com (application)
      • 20. Twitter.com
      • 21. Search.Twitter.com
      Cool tips for growing your followers
      • Good content
      • 22. Engaging in conversations
      • 23. Promote via Email, Site, Receipts, Signs, etc
      • 24. TweetAdder (tweetadder.com – entry point $55)
    • Hootsuite Dashboard
      Hootsuite Manage
      • Multiple accounts
      • 25. Multiple streams
      • 26. Multiple networks
    • Integrates with Klout
      Hootsuite Manage
      • Multiple accounts
      • 27. Multiple streams
      • 28. Multiple networks
    • Integrates with Klout
      Hootsuite Manage
      • Multiple accounts
      • 29. Multiple streams
      • 30. Multiple networks
    • Hootsuite Reports
      Hootsuite Manage
      • Multiple accounts
      • 31. Multiple streams
      • 32. Multiple networks
    • Hootsuite ReportsConnects to Google Analyics
      Hootsuite Manage
      • Multiple accounts
      • 33. Multiple streams
      • 34. Multiple networks
    • Targeted Listening
      Watch #hashtags
      Following Lists
      Advanced Search
      Hooking up Linkedin or Facebook
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      Leveraging Twitter
      Tips
    • 35. How about you?
      Twitter success stories?
      Drawings
      RT drawing
      Success story
      Questions?
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      Wrapping Up
    • 36. Thanks for joining us today!
      Jackie Bese@atomicjackieAtomic Design & Consulting: Social Media
      Jessica Obermayer
      @i_jessica
      GameChangerTechs.com
      TODAY’S PRESENTATION:TWITTER –BASICS & BEYOND
      Wrapping Up