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Armed Forces Bowl Social Media Case Study
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Armed Forces Bowl Social Media Case Study

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  • 1. Social Media Case Study Bell Helicopter Armed Forces Bowl By Phone: 972.668.3867 www.atomicdc.com
  • 2. Project Objectives • Attract fans and boost interactions with fans, teams, and conferences • Sell tickets and merchandise • Drive TV traffic • Increase brand awareness for the Bell Helicopter Armed Forces Bowl • Increase value to existing sponsors and attract future sponsors • Grow existing sponsorship levels
  • 3. Campaign Challenges • 2 Month campaign – Including campaign development, research, planning, account set-up, sponsorship on-site execution, online social activity, and monitoring • Limited advertising budget – Print and digital media expense not to exceed $500 – Coordinating sponsorship involvement and multi-level approval processes
  • 4. Proposed Solutions • Sponsor involvement – “Where is the Bell Helicopter?” – Poster creation – In-Game adventure zone sponsor promotion • Interacted with fans before/during the game – Tweet your seat – VIP trivia giveaway – What are you thankful for – Raffle giveaways • Engage other pages – Military – Veterans Day and Pear Harbor Remembrance Day – Connected with Gary Sinise and Lt. Dan Band • Set up, managed and ran targeted Facebook ad campaigns – Dallas residents, Tulsa Fans, BYU Fans, and Military
  • 5. Armed Forces Bowl 2011 “Tweet your Seat” Winners “Where is the Bell Helicopter?” Sponsor Promotion (SMU and Lexus)Atomic Gameday Raffle Fan Photo Submission by Ticket Winner Gary Sinise and the Lt. Dan Band
  • 6. Campaign Highlights • Grew email database by over 3% – Based on a single campaign element • Positive feedback from sponsors – Extremely positive feedback from sponsors, marketing, and communications officers – Increased on-site promotions with posters – Gary Sinise connections • Over 5,800 connections, Avg. of 450 talking about it. • Media involvement – Channel 11 interview • Fan growth – Facebook: Over 28% increase in fans – Twitter: Over 40% increase in followers – Reach increased by over 24,000% • Over 6,000 Military tickets were given out – Compared to last year’s 4,000+ tickets
  • 7. Key Takeaways • Plan promotions – Prepare for: • Promotional requests • Approval processes – Do your research • Venue restrictions • Space and time limitations • Budget • Make a checklist • Don’t be afraid to ask • Share victories with the client – Report in real time • Outline expectations and goals – Qualitative and quantitative
  • 8. If you have any questions on this presentation, please feel free to contact us. If you would like to learn more about the Atomic team and the work we are doing, you can follow the Atomic Digital Marketing Blog. Thank You Atomic Design & Consulting 5717 Legacy Dr. Suite 290. Plano, TX 75024 972-668-3867 WEB ∙ EMAIL ∙ SEARCH ∙ SOCIAL Connect with us!