When they have access to alternative feature in developing regions they use it, because of lack of alternatives
Increase in involvement driven by NA and Europe More mature usually gets less involved, new devices and apps are opening up market again to energise the business 5% of uninvolved consumers own touchscreen 8% of uninvolved consumers want one First time in very long time, looking at something different Year on year, form factor the same in past as in future, first time this year, we want something different Move away from candy bar and flip phone to touch screen and slider: consumer in mass market touch want touch screen, gives better access to applications, consumers interact with technology has changed, smaller and smaller was past now more emphasis on overall UI and its capabilities.making app access accessible to mass market Even the most basis hand design will use this: market polarization, new applications and technologies and laggards. More clear delineation of market segmentation: loose middle ground. Top end will tier into segments.
Transcript of "TNS Gti prospectus"
Global Telecoms Insights 2010 A world of mobile insight
Study positioning: Global Telecoms Insights (GTI) 2010 is designed to facilitate global and local decision making <ul><li>The study is utilised by major industry players in the following ways: </li></ul><ul><ul><li>A strategic planning tool for marketing, communication and product development </li></ul></ul><ul><ul><li>A driver of insight into the consumer relationship with mobility </li></ul></ul><ul><ul><li>An indicator of differing consumer behaviours across regions and consumer groups </li></ul></ul><ul><li>The GTI study is designed by our industry partners, to ensure that the most up-to-date and relevant information is collected </li></ul><ul><li>TNS brings an ‘adhoc’ mentality to this research to ensure that each client’s needs are catered for </li></ul>TNS GTI 2010 Study
It looks to understand the evolution of global, regional and local trends in mobile technology <ul><li>Regions covered: </li></ul><ul><li>N America: USA, Canada </li></ul><ul><li>Europe: UK, France, Germany, Spain, Italy, Netherlands, Sweden, Russia </li></ul><ul><li>Dev Asia: Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan, Australia </li></ul><ul><li>China: China only </li></ul><ul><li>India: India only </li></ul><ul><li>Emerg Asia: Pakistan, Indonesia, Vietnam, Thailand, Cambodia, Philippines </li></ul><ul><li>Lat Am: Mexico, Brazil, Argentina, Colombia, Guatemala </li></ul><ul><li>M East: Saudi Arabia, UAE </li></ul><ul><li>Africa: South Africa, Kenya, Nigeria </li></ul><ul><li>New markets for ‘09: Guatemala, Colombia, Cambodia, Philippines, Kenya, Nigeria </li></ul><ul><li>Markets omitted: Egypt, Morocco, Kuwait </li></ul>TNS GTI 2010 Study 35 markets; 24000 respondents; Interviewing November 2009
The economic downturn and growing market maturity has impacted planned mobile phone purchases, especially for pre-paid users % looking to replace phone in next 6 months (2008) Denotes significant difference TNS GTI 2010 Study (28%) (49%) (32%) (49%) (26%) (21%) (32%) (16%) (32%) (36%) (55%) (30%)
However, consumers still remain aspirational, and largely willing to upgrade from their current devices +$52 +$18 +$73 TNS GTI 2010 Study
The point of sale is critical in the information gathering process All sources of information consulted when looking to buy a mobile phone Global (2008) Word of mouth Point of sale Marketing / ads % Knowledge TNS GTI 2010 Study (42%) (N/A) (N/A) (37%) (35%) (15%) (14%) (N/A) (18%) (15%) (14%) (2%) (21%)
Lack of alternatives push the mobile phone up the value chain in less Developed Markets % using MP3 player who have it available on mobile phone TNS GTI 2010 Study
Consumers in developed markets want something different! Form factor owned % Form factor desired TNS GTI 2010 Study
Contact details Sam Curtis TNS Sector Development Manager – Global Technology [email_address] TNS GTI 2010 Study
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