Mobile Based Smart LifeNIPA (National IT Industry Promotion Agency, Korea)Sep 2012
5 predictions for the next 5 yearsEnergy: People power will come to lifeSecurity: You will never need a password againMind reading: No longer science fictionAnalytics: Junk mail will become priority mail (cc) toughkidcst@flickr Mobile: The digital divide will cease to exist Mobile devices are decreasing the information-accessibility gap in disadvantaged areas. In five years, the gap will be imperceptible as growing communities use mobile technology to provide access to essential information
• Increased processing speed • LBS (Location Based Services)• Reduction in size has led to • M-Commerce• Longer battery life • Augmented Reality• Improved communications • Targeted Marketing• Familiarity with technology • Ubiquitous Life (cc) James Jordan
Focusing on Mobile• In 2012 the number of smart-phones in Korea will surpass the number of PCs(desktops + laptops)• In 2014 the number of mobile internet users will surpass the number of PC internet users• In March 2011 there were 10 million smart-phone subscribers doubled to 20 million smart-phone subscribers by December 2011 (in 9 months) Government services need to match the current trendsWidespread usage of: Phones Operation of Call-Centers Internet Development and operation of websites Smart-phones Operation of smart-phone services
Current Mobile Government Services in Korea“Picture-phones”• Mobile citizen services based on SMS and MMS provided through the integrated GIDC(Government Information Data Center) – 190 Agencies, 335 Services provided“Smart-phones” – as of mid 2011• 173 mobile websites provided through mobile web however most of the content islimited to providing information, and level of mobile web support is low• More than 300 public mobile applications have been developed and are beingprovidedSocial Media• 40 Central government agencies are using private sector blogs as a direct channel forcommunication with the citizens• SNS: More than 100 central and regional government organizations use Twitter,Facebook, etc. to communicate directly with the citizens
Challenges Faced During Korean m-Gov ImplementationOverlapping resourceinvestment- Different m-governmentservices were adopted • Need for a coordinatedindependently to satisfy each and planned developmentgovernment agencys approachrequirements • Considerations forSecurity Platform dedicated m-Government- Services were provided on service center (cc)tochis@flickrplatforms of private serviceproviders (lock-in)
Strategic Plan (1/2)• Construction of wireless infrastructure - Establish a high-speed (100 Mbps+) wireless network infrastructure by 2015 that willallow citizens to enjoy the mobile services anywhere in Korea• Transform to smarter mobile services - Transform E-Gov to Smartphone-based m-Gov Services to be integrated andsimplified, while being connected with other related services - Provide a Government mobile service gateway that can suggest services thatmatches the citizen’s needs• Elimination of obstacles - Resolve mobile issues such as security, identification, regulation, commission,copyright, etc.
Strategic Plan (2/2)• Open Public Databases and services to private sector - By the year 2013, open over 300 types of public information and 100 kinds of publicservices• Utilize the Latest technologies - Provide innovative mobile services using developments such as: Personalization,Location Based Services, Augmented Reality to show the citizens the benefitsachievable with these new services
Way Forward – Results of ISP (Information Strategy Planning) Mobile Application Status Need for a more systematic approach for mobile application development Completed Planned 34% 50% Types of Services Under Traffic Info development 5% Tourism Info 16% Other 10% 7% Specific Info 34% Socialization 39% “Socialization/Informatization” is the service most provided, need for consideration of relevance of e-Library mobile app. 5%
Implications• All departments should consolidate the management of their government mobile services : efficiency and security• Services need to be upgraded from simple notification to more advanced administrative transactions• Focus on compatibility and accessibility• Instead of just porting website to mobile, development of new mobile services are needed (talking advantage of the latest technologies) (cc)swisscan@flickr.• Improvement of security measures and mobile government common security infrastructure recommended• Utilization of mobile office as soon as possible
Most Popular Mobile Services in Korea Administrative Agencies Local Governments • Life expectancy calculator • iTour Seoul (330K downloads) – Ministry of Statistics (257K downloads) – Seoul City • Dictionary of economy and current • Seoul Traffic trends (257K downloads) – Seoul City (170K downloads) – Ministry of Finance and Strategy • KyeongGi Bus Information (180K downloads) – KyeongGi Province •100 mountains (120K downloads – National Forest Service) • Busan Tour Guidebook (50K downloads) – Busan City • Lady Diary (110K downloads) – Ministry of Health and Welfare * Differences in dates made available to public
Facebook FoursquareCurrently more than 350 million active users currently access Foursquare users check in to meet up with friends nearby,Facebook through mobile devices (out of 800 million overall keep up with friends around the world, and share theiractive users) experiences through photos and comments. (10 million users)Cisco survey: 2,800 college students and young professional worldwide
- Easily and securely manages - Card and application lifecycle management personal financial life through apps - Management Capacity of 25M user profiles supporting banking, credit card management, couponing, etc.) - Essential applications to realize mobile commerce life- Provides a secure storage for sensitive and - Next-generation financial services confidential information offering convenience and mobility- Enables Contactless - Full set of banking functionalities: Payment through NFC balance inquiry, fund transfer, bill (Near Field Communication) payment, ATM locator, etc.
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