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Ecommerce trends 2013 (English version)
 

Ecommerce trends 2013 (English version)

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    Ecommerce trends 2013 (English version) Ecommerce trends 2013 (English version) Presentation Transcript

    • Ecommerce trends 2013!3 trends shaping a 4th
    • Mark Lewis!Digital strategy &concept development!twitter.com/mmark!
    • Omnichannel!
    • Digital decision power!80% use the internet for research and purchase71% want digital content in-store65% research online and purchase in shop40% research in shop and purchase online24% use 3 channels
    • ”!Cross-channel shoppingjourneys involvingmobile devices rose onaverage by 20 percentfrom last year. Cisco study
    • Ubiquitous!10-15% of global internettraffic is mobile1 in 3 research on mobilein-storeSmartphones influence5% of retail sales in USASoMoLo”2nd screen”
    • Online offline!
    • What do others say?!Ratings & reviews influence purchasesSocial media is important for awareness
    • Effective content?!
    • Big data!
    • ”Big” data!Track all touch pointsAnalyse user journey and needConsolidate data sources cross channelsUse internal data to enhance experience!
    • Segmentation!
    • Segmentation = conversion!!Increases converstion rateMore parameters give better conversion
    • Personalisation!
    • What I didnʼt know I wanted!2 in 3 wants personalised experienceOpt-in / opt-out
    • Experience!
    • Customer experience!Market differentiationCustomer loyalityAdditional salesCross-salesReduced price sensitivityWord of mouth!