Ecommerce trends 2013 (English version)

  • 2,191 views
Uploaded on

 

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,191
On Slideshare
0
From Embeds
0
Number of Embeds
8

Actions

Shares
Downloads
54
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Ecommerce trends 2013!3 trends shaping a 4th
  • 2. Mark Lewis!Digital strategy &concept development!twitter.com/mmark!
  • 3. Omnichannel!
  • 4. Digital decision power!80% use the internet for research and purchase71% want digital content in-store65% research online and purchase in shop40% research in shop and purchase online24% use 3 channels
  • 5. ”!Cross-channel shoppingjourneys involvingmobile devices rose onaverage by 20 percentfrom last year. Cisco study
  • 6. Ubiquitous!10-15% of global internettraffic is mobile1 in 3 research on mobilein-storeSmartphones influence5% of retail sales in USASoMoLo”2nd screen”
  • 7. Online offline!
  • 8. What do others say?!Ratings & reviews influence purchasesSocial media is important for awareness
  • 9. Effective content?!
  • 10. Big data!
  • 11. ”Big” data!Track all touch pointsAnalyse user journey and needConsolidate data sources cross channelsUse internal data to enhance experience!
  • 12. Segmentation!
  • 13. Segmentation = conversion!!Increases converstion rateMore parameters give better conversion
  • 14. Personalisation!
  • 15. What I didnʼt know I wanted!2 in 3 wants personalised experienceOpt-in / opt-out
  • 16. Experience!
  • 17. Customer experience!Market differentiationCustomer loyalityAdditional salesCross-salesReduced price sensitivityWord of mouth!