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Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
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ATMEL NEWS RELEASE April 23, 2013
Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • F...
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Atmel - Complete Development Tools Platform Further Simplifies MCU Design Process [PRESS RELEASE]

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Atmel Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced it has further simplified the MCU design process with the launch of its integrated development tools platform, a complete hardware and software platform specifically designed to support Atmel® MCUs and its recently shipping ARM® Cortex™-M4-based SAM4L family.

As software design continues to become more complex in today’s embedded hardware designs, and is increasingly used to differentiate end-customer products, complete solutions that provide designers with all the necessary tools and embedded software becomes more critical. Even more, as design cycles continue to be shortened, complete tool platforms that are fully integrated and seamless to use becomes more vital—and MCU vendors must think beyond the chip. With Atmel’s tools platform, design engineers can quickly evaluate Atmel MCUs and bring their products quickly to market.

Specifically tailored to allow developers to take advantage of Atmel’s MCUs features, including the recently shipping SAM4L ARM® Cortex®-M4 -based family, the new platform consists of hardware and development tools, embedded software and an embedded ‘app’ store:
• Atmel Xplained Pro
• Atmel Studio 6
• Atmel Software Framework
• Atmel Gallery

With Atmel’s Xplained Pro evaluation kit, designers have an easy-to-use, flexible and low-cost out-of-the-box board that includes an Atmel MCU, embedded debugger, and connectors for extension boards. When designers plug the Xplained board into their system, they can pull-up Atmel Studio 6 and Atmel Software Framework with over 2,000 ready-to-run project examples. Atmel Gallery, which is fully integrated into Studio 6, allows embedded designers to pull up a comprehensive development App Store to download third party extensions and plug-ins for their projects. To view a demonstration, click here.

"Atmel continues to think beyond the chip and is committed to providing customers with a fully integrated development platform that allows embedded designers to meet the increasingly complex challenges of their designs," said Joerg Bertholdt, Director of Marketing, MCU Tools and Software, Atmel Corporation. "Atmel’s new tools platform provides designers the complete hardware and software solution for their MCU development."

More Information
Atmel Studio 6: www.atmel.com/studio6
Atmel SAM4L: http://www.atmel.com/SAM4L
Atmel YouTube Channel at www.atmel.com/youtube
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook

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Atmel - Complete Development Tools Platform Further Simplifies MCU Design Process [PRESS RELEASE]

  1. 1. ⎯ More ⎯ Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600 N E W S   R E L E A S E  Complete Development Tools Platform Further Simplifies MCU Design Process Atmel Launches Complete Hardware, Tools, Software and App Store Platform To Enable Embedded Designers to Quickly Bring MCU Designs to Market DESIGN WEST, San Jose, CA, April 23, 2013 - Atmel Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced it has further simplified the MCU design process with the launch of its integrated development tools platform, a complete hardware and software platform specifically designed to support Atmel® MCUs and its recently shipping ARM® Cortex™ -M4-based SAM4L family. As software design continues to become more complex in today’s embedded hardware designs, and is increasingly used to differentiate end-customer products, complete solutions that provide designers with all the necessary tools and embedded software becomes more critical. Even more, as design cycles continue to be shortened, complete tool platforms that are fully integrated and seamless to use becomes more vital—and MCU vendors must think beyond the chip. With Atmel’s tools platform, design engineers can quickly evaluate Atmel MCUs and bring their products quickly to market. Specifically tailored to allow developers to take advantage of Atmel’s MCU features, including the recently shipping SAM4L ARM® Cortex® -M4-based family, the new platform consists of hardware and development tools, embedded software and an embedded ‘app’ store: • Atmel Xplained Pro • Atmel Studio 6 • Atmel Software Framework • Atmel Gallery With Atmel’s Xplained Pro evaluation kit, designers have an easy-to-use, flexible and low-cost out-of- the-box board that includes an Atmel MCU, embedded debugger, and connectors for extension boards. When designers plug the Xplained board into their system, they can pull-up Atmel Studio 6 and Atmel Software Framework with over 2,000 ready-to-run project examples. Atmel Gallery, which is
  2. 2. ATMEL NEWS RELEASE April 23, 2013 Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600 fully integrated into Studio 6, allows embedded designers to pull up a comprehensive development App Store to download third party extensions and plug-ins for their projects. To view a demonstration, click here. “Atmel continues to think beyond the chip and is committed to providing customers with a fully integrated development platform that allows embedded designers to meet the increasingly complex challenges of their designs,” said Joerg Bertholdt, Director of Marketing, MCU Tools and Software, Atmel Corporation. “Atmel’s new tools platform provides designers the complete hardware and software solution for their MCU development.” More Information Atmel Studio 6: www.atmel.com/studio6 Atmel SAM4L: http://www.atmel.com/SAM4L Atmel YouTube Channel at www.atmel.com/youtube Twitter: www.atmel.com/twitter LinkedIn: www.atmel.com/linkedin Facebook: www.atmel.com/facebook About Atmel Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets. © 2013 Atmel Corporation. All Rights Reserved. Atmel ® , Atmel logo and combinations thereof and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM ® and Cortex ® are registered trademarks or trademarks of ARM Limited. Other terms and product names may be trademarks of others. Press Contact: Agnes Toan, PR Manager Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com

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