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Atmel - SupplyFrame Helps Atmel Unlock Demand for its CryptoAuthentication Security Devices [CASE STUDY]
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Atmel - SupplyFrame Helps Atmel Unlock Demand for its CryptoAuthentication Security Devices [CASE STUDY]

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Atmel reached out to SupplyFrame for help in cracking the code to get through to engineers researching security solutions. Together they determined SupplyFrame’s IPO display ad was the answer. As one …

Atmel reached out to SupplyFrame for help in cracking the code to get through to engineers researching security solutions. Together they determined SupplyFrame’s IPO display ad was the answer. As one of the industry’s best-performing ad products, Atmel knew they could trust SupplyFrame IPO to reach and influence electronics engineers around the globe. Atmel’s goal was to bring a large number of targeted visitors to their security campaign landing page. Together with Atmel, SupplyFrame tested and optimized two creative units with thirteen total variations. SupplyFrame leveraged proprietary data and experience to design ads and develop calls-to-action that would urge engineers to click, resulting in the high-intent traffic Atmel desired. SupplyFrame’s top-performing IPO ads were key in bringing widespread attention to Atmel’s CryptoAuthentication product line. IPO proved effective at referring global electronics engineers to a page where they could learn more about Atmel’s CryptoAuthentication products and actively enter Atmel’s design win funnel. The SupplyFrame IPO ad portfolio exceeded Atmel’s campaign goal CTR as well as the industry average for display ads. As a result of this success, Atmel continues to be strong partner and has increased the number of campaigns running with SupplyFrame. For more information, please visit www.atmel.com or www.supplyframe.com.

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  • 1. C a se S t udy SupplyFrame Helps Atmel Unlock Demand for its CryptoAuthentication Security Devices Atmel Keys In on Engineers Researching Security Apps with SupplyFrame IPO Ads B a ck g ro u n d Atmel leads the global electronics industry with next-level solutions in indus- trial, consumer, security, communications, computing, and automotive markets. Founded in 1984, it’s compiled one of the industry’s broadest portfolios of tech- nology IP. Atmel headquarters is in San Jose, CA, USA, and the company currently employs approximately 5,100 worldwide. Corporate net revenue in 2012 reached USD $1.43 billion. T h e C h a l l e n g e Atmel needed the key to unlock global demand among design engineers for its CryptoAuthentication product range of leading edge security and authentication solutions. They started by developing content and building a landing page on Intellectual Property protection that featured white papers, videos, datasheets, and a webinar signup. It was time to bring interested engineers to this powerful page, so Atmel sought an advertising solution that could deliver a high volume of motivated visitors. T h e So l u t io n Atmel reached out to SupplyFrame for help in cracking the code to get through to engineers researching security solutions. Together they determined SupplyFrame’s IPO display ad was the answer. As one of the industry’s best-performing ad products, Atmel knew they could trust SupplyFrame IPO to reach and influence electronics engineers around the globe. Atmel’s goal was to bring a large number of targeted visitors to their security campaign landing page. Together with Atmel, SupplyFrame tested and optimized two creative units with thirteen total variations. SupplyFrame leveraged proprietary data and experience to design ads and develop calls-to-action that would urge engineers to click, resulting in the high-intent traffic Atmel desired. Customer Atmel Challenge Drive awareness of Atmel’s CryptoAuthentication product range Solution IPO display ads, tested and optimized in two creative units CTAs guided engineers to campaign landing page Results Exceeded campaign goals for high-intent referrals 7,700 visits on nearly 240,000 impressions Impressive conversion rate for landing page content
  • 2. Western US Susan Jones tel: +1 (415) 971-4975 Midwest US Andrew Schwarz tel: +1 (214) 542-4515 Eastern US Steven Wirth tel: +1 (732) 780-5248 Inside Sales Peter Chaparas tel: +1 (626) 793-7732 EMEA Sales John C. Waddell tel: +44 (0) 208-312-4696 Germany, Austria, Switzerland Marcus Plantenberg tel: +49 (0) 89-5507-9909 APAC Sales Todd Christenson tel: +852 6380-3049 APAC Account Manager Carmen Ho tel: +852 9802-7179 Japan Sales Hideyuki Yamamoto tel: +81 90-8773-0880 APAC Sales Maggie Gao tel: +86 1360-139-7893 APAC Account Manager Linda Yang tel: +86 010-6296-7005 www.supplyframe.com Headquarters: +1 (626) 793-7732 Vice President, Worldwide Sales John F. Schirmer tel: +1 (415) 963-2594 R e s u lt s A variety of metrics were tracked* for Atmel’s three-month IPO campaign: landing page visits, sample requests, downloads (datasheets, white papers, etc.), and sales leads. The results were exciting. Atmel’s ads logged 240,000 impres- sions over the course of the campaign and sent nearly 7,700 researching engineers to Atmel’s security landing page where they engaged with Atmel’s content, downloaded information, and ordered product samples. *Tracked via Google Analytics Ta k e a w ay s SupplyFrame’s top-performing IPO ads were key in bringing widespread attention to Atmel’s CryptoAuthentication product line. The IPO campaign proved effective at referring global electronics engineers to a page where they could learn more about Atmel’s CryptoAuthentication products and actively enter Atmel’s design win funnel. The SupplyFrame IPO ad portfolio exceeded Atmel’s campaign goal CTR as well as the industry average for display ads. As a result of this success, Atmel continues to be strong partner and has increased the number of campaigns running with SupplyFrame. IPO Advertisement Atmel Landing Page