0
THETIMEIS
RECAP RECENTER RECHARGE RECORESEARCH REDEVELOP REMAKE RREDEEM REANALYZE RECLAIM REVREINFORCE REASSEMBLE REVIVERETAIN REFUE...
OUPREDOVAMPELGNATE RE-GROUPT REN RELET’SBUILDSOMETHINGGREATERThat’s the motto we live by.AT MEDIA ELEVATES BRANDS TO CREAT...
10 out of 10 At Mediaclients say they wishthey had rebranded sooner.L E T T E R F R O M C E OR E D E F I N ER E F R E S HR...
ANTOINET TE MARIE JOHNSONC E OTodays most successful brands are not afraid toreinvent themselves. If your company has grow...
Customers dont buy what you do, they buy why you do it.RE:
STRATEGYWithout one, thecompany andemployees are left inthe dark. A clearstrategy is essentialto outline, execute,measure ...
A brands visual communication isthe most compelling piece. It tells astory beyond the logo, and capturesan audience to spe...
RE:Give new life and energyto consumers, employeesand the future.
RE:A companys missioncan only be achievedwhen the employeesbuy into it.
CULTURE MANAGELAUNCHThere is a saying that brandis culture, culture is brand.The employees should beeven more excited abou...
"Pleasure in the job puts perfection in the work.”A R I S T O T L E
CASE
IMPACTIMPOSSIBLEThis consulting company’s processneeded out-of-the-box identity andmessaging to compete in a saturatedmark...
L O G O C H A N G Ebeforeafter
C U S T O M W E B D E S I G N
I C O N L A N G U A G E
POWERAHEADClean brand elements help deliverthis company’s alternative energymessage to the right consumer.CASESTUDY | DYNA...
beforeL O G O C H A N G Eafter
COMBINED HEAT & POWERSOLAR POWERENERGY EFFICIENCYI C O N L A N G U A G E / S E R V I C E V E R T I C A L S
C U S T O M W E B D E S I G N & C M S D E V E L O P M E N T
A clean and simple brand helped launchthis peer to peer money transfer ser viceaimed at helping college studentssquare up ...
L O G O C H A N G Ebeforeafter
I C O N L A N G U A G E
C U S T O M W E B D E S I G N
CASESTUDY | DUKE & WINSTON#WEARTHEBEACHThis unique apparel company needed astrong brand campaign to launch theirsummer pro...
1501003400I N T E R A C T I O N SC A M PA I G N C O M M E N T ST W I T T E R M E N T I O N Soveroverover
10005001500S O C I A L G R O W T HW E E K 1 W E E K 4 W E E K 8
DISCOVERYCLARIFYvision,strategies,goals &valuesSTRATEGIZEPLANwrite brief& generaloutline of plan& achievescopeCONCEPTcore ...
CREATIVEDESIGNidentity, brand elements,core brand assetsPresent ConceptAchieve ApprovalDEVELOPcollateral,marketing items,w...
"The way to get started is to quit talking and begin doing."W A L T D I S N E Yatmediadesign.com222B R ACE STREET PHIL ADE...
The Time is Now. Rebrand.
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The Time is Now. Rebrand.

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www.atmediadesign.com

"Let's build something greater." That's the motto we live by. At Media elevates brands to create memorable experiences and valuable interactions.

"Today's most successful brands are not afraid to reinvent themselves. If your company has growth goals, product / service launches, or the need to inspire employees - the time to reimagine is now. Compelling messaging and visual communication are elements of your brand that have the power to motivate your employees, drive your vision and influence consumers. Let our team inspire you to be brave and reinvigorate the brand you've worked so hard to build." - Antoinette M. Johnson, CEO

Customers don't buy what you do, they buy why you do it.

-REDEFINE-
1. STRATEGY: Without one, the company and employees are left in
the dark. A clear strategy is essential to outline, execute, measure and achieve targeted goals.

2. TARGET: A brand's target audience members are their potential customers. Clearly define them to turn potential into actual. Engage them correctly and they become brand ambassadors.

3. POSITION: Customers don't buy what you do, they buy why you do it. A well positioned
brand knows their competition and leads in execution.

4. MESSAGE: A brand's voice is the first greeting to potential customers. It defines core values and guides all visuals.

-REFRESH-
1. IDENTITY: A brand's visual communication is the most compelling piece. It tells a story beyond the logo, and captures an audience to speak their language and join their journey.

2. WEB PRESENCE: Gone are the days of only a website. Each component of a brand's presence should be living and breathing the brand experience.

-REIGNITE-
1. CULTURE: There is a saying that brand is culture, culture is brand. The employees should be even more excited about the company than even the most loyal consumer.

2. LAUNCH: Show the public your transformation with a brand launch or campaign. Get employees excited, consumers interested and measure the reaction.

3. MANAGE: Brands are alive and need constant attention. The brand experience should be
continued through multiple mediums with a consistent voice and message.

"Pleasure in the job puts perfection in the work." - Aristotle

CASE STUDIES

1. Kinext: This consulting company’s process needed out-of-the-box identity and messaging to compete in a saturated market. www.kinext.com - At Media provided custom web design, icon language, and brand identity to make the project a success.

2. Dynamic Energy: Clean brand elements help deliver this company’s alternative energy message to the right consumer. www.dynamicenergyusa.com - At Media provided logo design, iconic language, custom web and custom CMS development.

3. Nooch: A clean and simple brand helped launch this peer to peer money transfer ser vice
aimed at helping college students square up their bills. www.nooch.com - At Media was responsible for logo design, iconic language, and web dev

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Transcript of "The Time is Now. Rebrand. "

  1. 1. THETIMEIS
  2. 2. RECAP RECENTER RECHARGE RECORESEARCH REDEVELOP REMAKE RREDEEM REANALYZE RECLAIM REVREINFORCE REASSEMBLE REVIVERETAIN REFUEREVISIT REALIGREALIGN RETHINK RECOMMUNICAREDISCOVER REALIZE RENEW REGREFORMAT REIMAGINE REINVENTRESTRUCTURE REALIZE REDESIGNREDEFINEREFRESHREIGNITEREBRAND
  3. 3. OUPREDOVAMPELGNATE RE-GROUPT REN RELET’SBUILDSOMETHINGGREATERThat’s the motto we live by.AT MEDIA ELEVATES BRANDS TO CREATEMEMORABLE EXPERIENCES & VALUABLE INTERACTIONS.
  4. 4. 10 out of 10 At Mediaclients say they wishthey had rebranded sooner.L E T T E R F R O M C E OR E D E F I N ER E F R E S HR E I G N I T EC A S E S T U D I E SO U R P R O C E S S
  5. 5. ANTOINET TE MARIE JOHNSONC E OTodays most successful brands are not afraid toreinvent themselves. If your company has growthgoals, product/service launches, or the need toinspire employees - the time to reimagine is now.Compelling messaging and visual communicationare elements of your brand that have the power tomotivate your employees, drive your vision andinfluence consumers. Let our team inspire you tobe brave and reinvigorate the brand youveworked so hard to build.T H E P O W E R T O
  6. 6. Customers dont buy what you do, they buy why you do it.RE:
  7. 7. STRATEGYWithout one, thecompany andemployees are left inthe dark. A clearstrategy is essentialto outline, execute,measure and achievetargeted goals.TARGETA brands targetaudience members aretheir potentialcustomers. Clearlydefine them to turnpotential into actual.Engage them correctlyand they become brandambassadors.POSITIONCustomers dont buywhat you do, theybuy why you do it.A well positionedbrand knows theircompetition andleads in execution.MESSAGEA brands voice isthe first greeting topotential customers.It defines core valuesand guides allvisuals.1
  8. 8. A brands visual communication isthe most compelling piece. It tells astory beyond the logo, and capturesan audience to speak their languageand join their journey.Gone are the days of only a website.Each component of a brands presenceshould be living and breathing thebrand experience.WEB PRESENCEIDENTITY48%of online shoppersbase their opinionof a website onoverall designalone.
  9. 9. RE:Give new life and energyto consumers, employeesand the future.
  10. 10. RE:A companys missioncan only be achievedwhen the employeesbuy into it.
  11. 11. CULTURE MANAGELAUNCHThere is a saying that brandis culture, culture is brand.The employees should beeven more excited aboutthe company than even theloyal consumer.Brands are alive and needconstant attention. Thebrand experience should becontinued through multiplemediums with a consistentvoice and message.Show the public yourtransformation with abrand launch or campaign.Get employees excited,consumers interested andmeasure the reaction.
  12. 12. "Pleasure in the job puts perfection in the work.”A R I S T O T L E
  13. 13. CASE
  14. 14. IMPACTIMPOSSIBLEThis consulting company’s processneeded out-of-the-box identity andmessaging to compete in a saturatedmarket.CASESTUDY | KINEXT
  15. 15. L O G O C H A N G Ebeforeafter
  16. 16. C U S T O M W E B D E S I G N
  17. 17. I C O N L A N G U A G E
  18. 18. POWERAHEADClean brand elements help deliverthis company’s alternative energymessage to the right consumer.CASESTUDY | DYNAMIC ENERGY
  19. 19. beforeL O G O C H A N G Eafter
  20. 20. COMBINED HEAT & POWERSOLAR POWERENERGY EFFICIENCYI C O N L A N G U A G E / S E R V I C E V E R T I C A L S
  21. 21. C U S T O M W E B D E S I G N & C M S D E V E L O P M E N T
  22. 22. A clean and simple brand helped launchthis peer to peer money transfer ser viceaimed at helping college studentssquare up their bills.MONEYMADESIMPLECASESTUDY | NOOCH
  23. 23. L O G O C H A N G Ebeforeafter
  24. 24. I C O N L A N G U A G E
  25. 25. C U S T O M W E B D E S I G N
  26. 26. CASESTUDY | DUKE & WINSTON#WEARTHEBEACHThis unique apparel company needed astrong brand campaign to launch theirsummer produc t line.
  27. 27. 1501003400I N T E R A C T I O N SC A M PA I G N C O M M E N T ST W I T T E R M E N T I O N Soveroverover
  28. 28. 10005001500S O C I A L G R O W T HW E E K 1 W E E K 4 W E E K 8
  29. 29. DISCOVERYCLARIFYvision,strategies,goals &valuesSTRATEGIZEPLANwrite brief& generaloutline of plan& achievescopeCONCEPTcore messaging,identity, strategy,awareness.Achieve ApprovalRESEARCHstakeholders’needs,financial/legal,marketing. interviewkey managementkey project milestonesEVALUATEexisting brand,assets andopportunitiesROCES
  30. 30. CREATIVEDESIGNidentity, brand elements,core brand assetsPresent ConceptAchieve ApprovalDEVELOPcollateral,marketing items,web presence,touchpoints.Achieve ApprovalMANAGELAUNCHdevelop launchstrategy & plan, buildenergy around newbrand, implementguidelines & assets.Launch internally& externallyEXPERIENCEmanage brandexperience &customer interaction
  31. 31. "The way to get started is to quit talking and begin doing."W A L T D I S N E Yatmediadesign.com222B R ACE STREET PHIL ADELPHIA PA 19106
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