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Arke Tech Integration Specific

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Arke Systems Vision for Content Management Systems, Customer Relationship Management Systems, Marketing Automation, and Precision Engine Database.

Arke Systems Vision for Content Management Systems, Customer Relationship Management Systems, Marketing Automation, and Precision Engine Database.

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  • 1. SITECORE + MSCRM Presented by: Chris Spears | chris@arkesystems.com | 404.812.3123
  • 2. When technology comes together? • Public Web • Sales Force • Mobile Sites Automation • Persona Matching • Customer Service • SEO/SEM • Marketing ROI • Reporting Sitecore Microsoft CMS & Dynamics OMS CRM Marketing Precision Automation Engine • List Management • Content Targeting • Lead Scoring • Visitor Analytics • Spam Scoring • Social Media Profiling • Drip Campaigns • Jigsaw and Hoovers Integration Chris Spears | chris@arkesystems.com | 404.812.3123
  • 3. Sitecore CMS & OMS • Public Web • Public Web • Mobile Sites – Multi lingual • Persona Matching • SEO/SEM – Distributed content editing Sitecore • Mobile Sites CMS & – Per device templates OMS – Same content base • Persona Matching – Any # of profiles – Multi variable scoring • SEO/SEM – Rules to enforce – Analytics to monitor spend Chris Spears | chris@arkesystems.com | 404.812.3123
  • 4. Microsoft Dynamics CRM 2011 • Sales Force • Sales Force Automation Automation • Customer Service – Opportunity management • Marketing ROI – Sales process workflows Microsoft • Reporting • Marketing ROI Dynamics – Email, Web, SEM, etc.. CRM – Real time adjustments • Reporting – Revenue forecasting – Activity tracking • Customer Service – Ticket tracking – Knowledge base Chris Spears | chris@arkesystems.com | 404.812.3123
  • 5. Precision Engine • Content Targeting Precision – Content and images Engine – Email, direct mail, social • Content Targeting • Visitor Analytics • Visitor Analytics – First party analytics • Social Media Profiling – Action profiling • Jigsaw and Hoovers Integration • Social Media Profiling – Mentions tracking – Follower tracking • Jigsaw and Hoovers Integration – Automated contact lookups – Information validation Chris Spears | chris@arkesystems.com | 404.812.3123
  • 6. Marketing Automation Tools • List Management Marketing – Multiple campaigns Automation – CRM and web integration • Lead Scoring • List Management – Across multiple dimensions • Lead Scoring • Spam Scoring – Lead grading • Drip Campaigns • Spam Scoring – Spam probability – Email appearance across platforms • Drip Campaigns – Activation workflows – Web and social integration Chris Spears | chris@arkesystems.com | 404.812.3123

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