Georgia Tech Business Network
Social Media: Less Talk, More Action
Why Social Media?
 • Interact with your customer base
 • People trust each other more than your
   organization
 • Enable ...
How Social Media?
 • Understand what you want out of Social Media

 • Understand your message
 • Understand your audience
...
Important Social Media Principals
 •   Respond to and/or engage critics
 •   Measure Everything
 •   Be Human
 •   Be Tran...
10 Tools to Manage Social Media

1. Technorati Search
2. TweetDeck
3. Ping.fm
4. SocialOomph
5. ViralHeat
6. Google Alerts...
Technorati Search

http://technorati.com/search?advanced – All things blog related
TweetDeck

http://www.tweetdeck.com/ -- Manage Twitter, Facebook, etc…
Ping.FM
http://ping.fm/ -- another management tool, can be text message based
SocialOOmph

http://www.socialoomph.com/ -- Schedule messages, reuse content
ViralHeat

http://viralheat.com – Social media monitoring tool
Google Alerts


http://www.google.com/alerts -- Monitoring to your inbox
Addictomatic

http://addictomatic.com – Dashboards of your topics
Radian 6

 http://www.radian6.com/ -- top of the line monitoring
MapMyBrand

http://www.mapmybrand.com – twitter visualized geographically
Google!


http://www.google.com – If you can’t find it here, it doesn’t exist
The Conversation Prism
Blog Platforms
Micro Blogging
Community & Social Media Networks
Professional Profiles (Business and Personal)
Local Recommendation Sites
Chris Spears
 Questions?                                                   chris@arkesystems.com
                         ...
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10 Tools To Manage Social Media

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Short presentation on 10 tools to help you monitor your social media initiatives.

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Transcript of "10 Tools To Manage Social Media"

  1. 1. Georgia Tech Business Network Social Media: Less Talk, More Action
  2. 2. Why Social Media? • Interact with your customer base • People trust each other more than your organization • Enable people to spread your message for you • Improve search engine results • Get feedback
  3. 3. How Social Media? • Understand what you want out of Social Media • Understand your message • Understand your audience – Who are they? – What are they doing with social media?
  4. 4. Important Social Media Principals • Respond to and/or engage critics • Measure Everything • Be Human • Be Transparent • Make Sure Your Content is Portable
  5. 5. 10 Tools to Manage Social Media 1. Technorati Search 2. TweetDeck 3. Ping.fm 4. SocialOomph 5. ViralHeat 6. Google Alerts 7. Addictomatic 8. Radian 6 9. MapMyBrand 10.Google!
  6. 6. Technorati Search http://technorati.com/search?advanced – All things blog related
  7. 7. TweetDeck http://www.tweetdeck.com/ -- Manage Twitter, Facebook, etc…
  8. 8. Ping.FM http://ping.fm/ -- another management tool, can be text message based
  9. 9. SocialOOmph http://www.socialoomph.com/ -- Schedule messages, reuse content
  10. 10. ViralHeat http://viralheat.com – Social media monitoring tool
  11. 11. Google Alerts http://www.google.com/alerts -- Monitoring to your inbox
  12. 12. Addictomatic http://addictomatic.com – Dashboards of your topics
  13. 13. Radian 6 http://www.radian6.com/ -- top of the line monitoring
  14. 14. MapMyBrand http://www.mapmybrand.com – twitter visualized geographically
  15. 15. Google! http://www.google.com – If you can’t find it here, it doesn’t exist
  16. 16. The Conversation Prism
  17. 17. Blog Platforms
  18. 18. Micro Blogging
  19. 19. Community & Social Media Networks
  20. 20. Professional Profiles (Business and Personal)
  21. 21. Local Recommendation Sites
  22. 22. Chris Spears Questions? chris@arkesystems.com (o) 404.812.3123 Lenox Towers • 3400 Peachtree Road • Suite 103 • Atlanta, Georgia 30326 | (P) 404-812-3123 • (F) 404-812-3436
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