Getting Started on Facebook and Twitter


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We will walk through the best practices for setting up a Facebook and Twitter page for your business and go through some ways to start engaging on the platform to grow your community.

•Setting up Facebook for and Twitter pages
•What you have to pay attention to, how to optimize your pages for the search engines
•Best practices for growing communities on Facebook + Twitter
•How often should you post on Facebook and Twitter?
•What should I post on Facebook and Twitter?
•What tools can I use to measure what I am doing?

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  • Getting Started on Facebook and Twitter

    1. 1. Getting Started on Facebook and Twitter Zion Kim
    2. 2. ZION KIM I help for food. Partner, Atlas Project @zionk20 - @atlasprojectco
    3. 3. Setting up your Facebook Page
    4. 4. Cover Photo Is your cover photo shareable? Zion Kim @AtlasProjectCo
    5. 5. Cover Photo Don’t have a spammy cover photo.
    6. 6. Your Information Can people find out what they need to know?
    7. 7. Profile Image What do you want to tell people about yourself?
    8. 8. About you Take advantage of keywords to be found.
    9. 9. Make it easier to find you. Claim your page URL!
    10. 10. Setting up your Twitter Page
    11. 11. Establish credibility with your photo and bio.
    12. 12. Picking your profile image. If you are going to be an egg, you might as well just stop now.
    13. 13. Your Twitter Bio. Tell people what you do. Include a link to your website. Use #hashtags and Keywords Help people find you.
    14. 14. Example of an Optimized Profile Neil does a great job using keywords for how he wants to be found.
    15. 15. Changing your header photo.
    16. 16. Get creative with your header image.
    17. 17. Changing Background Image: Edit Profile > Design
    18. 18. Background image Use your background real estate.
    19. 19. Reveal something about your business.
    20. 20. Explain what you do or how to contact you.
    21. 21. Twitter Sizing Cheat Sheet Everything you need to know for a great looking profile.
    22. 22. Secret to Social Media Posting
    23. 23. Why should I share? Ask yourself: Why should I care? Secret to Social Media
    24. 24. Share valuable information. Inspire, educate, entertain, connect.
    25. 25. Facebook Post Best Practices Goal: Get people to engage.
    26. 26. Facebook posting tips Start a conversation. Focus on visuals. It is not about you, think value. Post twice a day.
    27. 27. So what do we post on Facebook?
    28. 28. Walk through the day of your buyer. Post helpful information is useful to your customer.
    29. 29. Post with the times.
    30. 30. Facebook #hashtags don’t really help.
    31. 31. Start conversations. Ask questions and engage.
    32. 32. People like stories. Especially ones that make them feel good.
    33. 33. Think about your goals. Images get shared a lot but links don’t get clicked as much.
    34. 34. The secret behind the link Add a + sign at the end of the link.
    35. 35. The secrets of the link. 97 shares should get you more than 174 clicks.
    36. 36. Post links on Facebook.
    37. 37. Here is what it used to look like Links used to have the lowest possible reach.
    38. 38. Links are now favored by Facebook’s Algorithm.
    39. 39. Images matter. New link images receive +55% increase in total clicks.
    40. 40. Posting on Twitter
    41. 41. Twitter Posting Best Practices Use #hashtags. Tracking links help measure CTR. Place links 25% of the way through. Post 3-5 times a day.
    42. 42. When should I post on Twitter? Research by Dan Zarella
    43. 43. When should I post on Twitter? Research by Dan Zarella
    44. 44. Examples of Awesome Tweets
    45. 45. Highlight news around your local neighborhood.
    46. 46. Think about what information is important to your customers.
    47. 47. You can use other people’s content that matters to your customer.
    48. 48. Try to get retweeted by larger Twitter Accounts
    49. 49. Keep things interesting, make people click thru.
    50. 50. How Do You Measure Reach?
    51. 51. Bitly URL shortener that tracks link performance @zionk20 - @AtlasProectCo Zion Kim
    52. 52. Buffer App Insert Tweet Insert Tweet Schedules Tweets / Facebook Posts to launch at optimal times @zionk20 - @AtlasProjectCo Zion Kim
    53. 53. How Do You Measure Engagement / Interaction?
    54. 54. HootSuite Social media management dashboard @zionk20 - @AtlasProjectCo Zion Kim
    55. 55. Manage all of your inbound using Hubspot’s software.
    56. 56. Any questions? @zionk20