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Be Found Online Overview & Credentials
 

Be Found Online Overview & Credentials

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Custom, effective and on-going Search campaigns focused on the client\'s ROI

Custom, effective and on-going Search campaigns focused on the client\'s ROI

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    Be Found Online Overview & Credentials Be Found Online Overview & Credentials Presentation Transcript

    • Be Found OnlineCompany Overview & Credentials
      March 24, 2010
      0
    • Presentation Outline
      What We Do
      Art & Science
      Search Engine Optimization (SEO)
      SEO Case Studies
      Paid Search
      Paid Search Case Studies
      Client List
      Table XI
      1
    • What We Do
      2
      Be Found Online is a full service search marketing company. We care about our clients’ success, and it shows. Our wealth of experience, hard work and dedication pay off every day with clients’ increased site traffic, improved ROI, and overall customer satisfaction.
      Our art and science approach differentiates us in the industry. We stand out because we take the time to forecast trends, use technology to our client’s advantage and apply our creative talents to all aspects of digital marketing.
      We’ve been in the search industry for years, and we are still excited to go to work each day. We’re notoriously fun to work with and our commitment to search marketing shows in our enthusiasm.
    • How You Benefit
      3
      What does our art and science approach mean for our clients? When we manage Digital Marketing, you will experience
      • Dynamic campaigns that compel users to act
      • A boost in search rankings for targeted terms
      • An increase in qualified website traffic
      • More return customers
      • Improved ROI
      • An ongoing, active social presence
      • Online brand reputation protection
      • Transparent monthly metrics
      • Expert strategy recommendations
    • The Art
      4
      Be Found Online is a young company, but our employees have years of Digital Marketing experience. Every member of our staff is a seasoned search marketing professional.
      Our team consists of:
      • Strategic leadership with business & internet marketing know-how
      • Experienced SEM, SEO, and Social experts. No “newbies” here.
      • Project managers who focus on results and
      communicate effectively
      • Trained writers whose content attracts visitors
      who are ready to take action
    • The Art
      5
      Steve Krull – CEO and Chief Search Scientist
      Steve is the Chief SEO Strategist. He oversees SEO and Web Strategy in addition to a variety of operations and administrative functions. His passion for solving problems and successful campaigns drives new and creative solutions across an array of engagements.
      Dan Golden – President and Chief Search Artist
      Dan is the Chief SEM Strategist. He leads paid and local search initiatives in addition to overseeing sales and strategic product development. His vast search experience and his ability to articulate creative solutions to difficult problems makes Dan both a visionary and a leader.
    • The Science
      6
      We use best-in-class technology including:
      • Acquisio
      • SpyFu
      • Keyword Discovery
      • Raven
      • More…
      We are always testing new technology to find the best solutions to improve efficiencies, advance your campaign’s success, and help reach your goals.
    • Search Engine Optimization
      7
    • SEO Secret Sauce
      Research Breeds Success
      Business objectives
      Competitive analysis
      Keyword research
      Site analysis
      External link landscape
      Multiple data sources
      How we do what we do
    • A Balanced Approach to SEO
      The right mix counts
    • SEO – Strategy Development
      From analysis to application objectives are matched to tactics, targets identified and goals achieved.
      10
    • SEO Toolbox
      Best in class tools
      Research
      Analysis
      Competition
      Reporting
      Benefits
      Thorough analysis
      Multiple perspectives
      Data drilldown
      Competitive insights
      Keyword detail
    • SEO Reporting
      Monthly Reporting
      Natural search traffic
      Keyword ranking
      Link acquisition
      More…
    • SEO Case Studies
      13
    • SEO Case StudyLong-Term SEO
      14
      Be Found Online manages Nissan’s long-term SEO strategies, integrating local dealerships across the country. Our challenge here was that Nissan’s local website didn’t have a front door for quick and easy SEO. We had to use a variety of SEO techniques to bring targeted traffic to the site, providing cross-linking strategies to integrate new landing pages into the main site, and ensuring SEO compliance of new HTML templates.
      Our efforts resulted in a phenomenal improvement of search results positioning including 360 terms ranking in Google’s
      top 10.
      www.Local.NissanUSA.com
    • SEO Case StudyLong-Term SEO
      15
      www.theSpiceHouse.com
      In the fall of 2007 we restructured The Spice House’s website architecture to make it more search engine friendly, defining appropriate category and product level navigation. We used cutting edge technology to research competition, select keywords, and implement a site transition strategy. Since 2007, the Spice House has seen a 76% growth in organic traffic and a 40% revenue growth from organic search.
      Return on Ad Spend 2009
    • SEO Case StudyShort-Term SEO
      16
      To promote an extravagant year-end sales event, we designed a press release campaign for Nissan. Our aggressive online PR generated quick buzz with lasting impact on a short event timeline.
      Our press releases incorporated keyword-rich, localized phrases and were distributed through online channels targeted at the top 20 markets and 3 Midwestern metro areas.
      Nissan saw incremental gains in online traffic of 15-20% during the campaign window, and acquired nearly 6000 lasting backlinks.
      www.Local.NissanUSA.com
    • Paid Search
      17
    • Our Approach
      Relevancy Based Optimization
      Test multiple ads
      Implement day parting
      Customize bid rules
      Create targeted landing pages
      Flexible campaign budgets
      18
      Optimization Beyond Keywords
    • Best in Class Technology
      Core Product Benefits
      Completely customizable
      Optimize against any KPI
      Flexible rules & budgets
      Import existing tags & data
      Manage across all search engines
      Consolidate campaigns
      100% cost transparency
      KPI Tracking Dashboard
      Customizable Bidding Rules
      Say NO to Set it & Forget it Black Box SEM
      X
      X
    • SEM Reporting
      Deep Insights into Search Trends and Brand Engagement
      Monthly Summary Reports
      Campaign summary
      Top keywords, campaigns & Ad groups
      100% cost transparency
      Top performing ad copy
      Post click reporting
      Automated Custom Reports
      Need more details? Ask!
    • Keyword Strategy & Process
      Utilize Multiple Keyword Research Tools
      Top category terms
      Competitor’s keywords
      Top volume keywords
      Common iterations
      Combine Onsite Analytics
      Site search data
      Use organic keyword data
    • Paid Search Case Studies
      22
    • Paid Search Case StudyMulti-Local SEM Campaign
      In January 2010, BFO took over management of this multi-local Paid Search Campaign. In the first 2 months, we saw considerable improvement in the number of visitors while the cost of conversions and the costs per click decreased. *
      January
      20% Decrease in Cost/Conversion
      16% Decrease in Cost/Click
      February
      23% Decrease in Cost/Conversion
      *vs previous 5 months average
      23
      National Dental Provider - Retail Chain
      Increased Volume.
      Decreased Cost.
    • Paid Search Case StudyShort-Term National SEM
      24
      In September 2008, we created and managed a Paid Search campaign for the 2009 tax season. The campaign targeted users in the top 200 markets nationwide resulting in tremendous click through rates and low costs per click on brand keywords.
      We drove a stunning 233% increase in SEM traffic using the same budget as the prior year.
    • Client List and References
      25
    • Our Experience
      Our focus has always been on Digital Marketing
      Our staff has years of SEM, SEO and Social Marketing experience helping a variety of clients meet unique online goals.
      We have a proven track record of Digital Marketing success with B2B, B2C, enterprise and franchise clients
      Our team has the strategic media experience to understand the value of a carefully crafted message plus the online marketing experience to drive that message across traditional search and emerging social platforms
      26
    • Select B2C Clients
      27
    • Select B2B Clients
      28
    • Select Retail Clients
      29
    • Contact Information
      30
      Be Found Online, LLC.
      1022 W George
      Chicago, IL 60657
      (877) 55-FOUND
      Steve Krull
      steve@befoundonline.com
      Joe Orlandino
      joe@befoundonline.com