Be Found OnlineCompany Overview & Credentials March 24, 2010 0
Presentation Outline What We Do Art & Science Search Engine Optimization (SEO) SEO Case Studies Paid Search Paid Search Case Studies Client List Table XI 1
What We Do 2 Be Found Online is a full service search marketing company. We care about our clients’ success, and it shows. Our wealth of experience, hard work and dedication pay off every day with clients’ increased site traffic, improved ROI, and overall customer satisfaction. Our art and science approach differentiates us in the industry. We stand out because we take the time to forecast trends, use technology to our client’s advantage and apply our creative talents to all aspects of digital marketing. We’ve been in the search industry for years, and we are still excited to go to work each day. We’re notoriously fun to work with and our commitment to search marketing shows in our enthusiasm.
How You Benefit 3 What does our art and science approach mean for our clients? When we manage Digital Marketing, you will experience
The Art 5 Steve Krull – CEO and Chief Search Scientist Steve is the Chief SEO Strategist. He oversees SEO and Web Strategy in addition to a variety of operations and administrative functions. His passion for solving problems and successful campaigns drives new and creative solutions across an array of engagements. Dan Golden – President and Chief Search Artist Dan is the Chief SEM Strategist. He leads paid and local search initiatives in addition to overseeing sales and strategic product development. His vast search experience and his ability to articulate creative solutions to difficult problems makes Dan both a visionary and a leader.
The Science 6 We use best-in-class technology including:
SEO Case StudyLong-Term SEO 14 Be Found Online manages Nissan’s long-term SEO strategies, integrating local dealerships across the country. Our challenge here was that Nissan’s local website didn’t have a front door for quick and easy SEO. We had to use a variety of SEO techniques to bring targeted traffic to the site, providing cross-linking strategies to integrate new landing pages into the main site, and ensuring SEO compliance of new HTML templates. Our efforts resulted in a phenomenal improvement of search results positioning including 360 terms ranking in Google’s top 10. www.Local.NissanUSA.com
SEO Case StudyLong-Term SEO 15 www.theSpiceHouse.com In the fall of 2007 we restructured The Spice House’s website architecture to make it more search engine friendly, defining appropriate category and product level navigation. We used cutting edge technology to research competition, select keywords, and implement a site transition strategy. Since 2007, the Spice House has seen a 76% growth in organic traffic and a 40% revenue growth from organic search. Return on Ad Spend 2009
SEO Case StudyShort-Term SEO 16 To promote an extravagant year-end sales event, we designed a press release campaign for Nissan. Our aggressive online PR generated quick buzz with lasting impact on a short event timeline. Our press releases incorporated keyword-rich, localized phrases and were distributed through online channels targeted at the top 20 markets and 3 Midwestern metro areas. Nissan saw incremental gains in online traffic of 15-20% during the campaign window, and acquired nearly 6000 lasting backlinks. www.Local.NissanUSA.com
Our Approach Relevancy Based Optimization Test multiple ads Implement day parting Customize bid rules Create targeted landing pages Flexible campaign budgets 18 Optimization Beyond Keywords
Best in Class Technology Core Product Benefits Completely customizable Optimize against any KPI Flexible rules & budgets Import existing tags & data Manage across all search engines Consolidate campaigns 100% cost transparency KPI Tracking Dashboard Customizable Bidding Rules Say NO to Set it & Forget it Black Box SEM X X
SEM Reporting Deep Insights into Search Trends and Brand Engagement Monthly Summary Reports Campaign summary Top keywords, campaigns & Ad groups 100% cost transparency Top performing ad copy Post click reporting Automated Custom Reports Need more details? Ask!
Keyword Strategy & Process Utilize Multiple Keyword Research Tools Top category terms Competitor’s keywords Top volume keywords Common iterations Combine Onsite Analytics Site search data Use organic keyword data
Paid Search Case StudyMulti-Local SEM Campaign In January 2010, BFO took over management of this multi-local Paid Search Campaign. In the first 2 months, we saw considerable improvement in the number of visitors while the cost of conversions and the costs per click decreased. * January 20% Decrease in Cost/Conversion 16% Decrease in Cost/Click February 23% Decrease in Cost/Conversion *vs previous 5 months average 23 National Dental Provider - Retail Chain Increased Volume. Decreased Cost.
Paid Search Case StudyShort-Term National SEM 24 In September 2008, we created and managed a Paid Search campaign for the 2009 tax season. The campaign targeted users in the top 200 markets nationwide resulting in tremendous click through rates and low costs per click on brand keywords. We drove a stunning 233% increase in SEM traffic using the same budget as the prior year.
Our Experience Our focus has always been on Digital Marketing Our staff has years of SEM, SEO and Social Marketing experience helping a variety of clients meet unique online goals. We have a proven track record of Digital Marketing success with B2B, B2C, enterprise and franchise clients Our team has the strategic media experience to understand the value of a carefully crafted message plus the online marketing experience to drive that message across traditional search and emerging social platforms 26