Transcript of "A Picture is Worth 1,000 Words: Marketing with Instagram & Pinterest"
Quick Intro (What is Pinterest? Who Uses it and How Much?)
Content Creation Ideas & Tools
Secret Boards, Community Boards & Contests
In The Moment with Instagram (Quick Intro and Stats)
Ideas for Creative Business Posts
Pinterest is a network built around sharing engaging visual content. Users share
content from the web, by “pinning” them on to a series of virtual PinBoards.
“Pinners” can create, share, collect and repost information in image or video format.
Since launching 3 years ago, Pinterest
has surpassed 70 million members and
is the largest driver of referral traffic on
Offers opportunities for both B2C and
A relaxed activity of leisurely
Image Credit: Pinterest - http://about.pinterest.com/press
Pinterest is more effective at driving new traffic compared to
other social media sites – even Facebook! (source: Hubspot)
Image Credit: Hubspot, via http://www.whiteglovesocialmedia.com/social-media-marketing-mindboggling-facts-that-will-make-you-join-pinterest-social-media-marketing/
Pinterest is 80% more viral and 3x
more effective than Twitter
Image Credit: RJMetrics, via http://www.whiteglovesocialmedia.com/social-media-marketing-mind-boggling-facts-that-will-make-you-joinpinterest-social-media-marketing/
Pinterest is great for reaching
2 important audiences:
81% of U.S. women online trust
Pinterest as a source for
information and advice
How do the other networks
Facebook – 67%
Twitter – 73%
Mobile visitors account for
55% of Pinterest's audience
represent 35% of Pinterest's
(Source: Business Insider)
But does it drive sales?
spend more than 2x
as much as
The average order
value when a user
follows through on
a purchase from a
product seen on
Pinterest is $179.36
(Source: Fast Company)
Image Credit: Fast Company, via http://www.whiteglovesocialmedia.com/social-media-marketing-mindboggling-facts-that-will-make-you-join-pinterest-social-media-marketing/
47% of U.S. online shoppers have
made a purchase based on a
recommendation from Pinterest
So how can your company use Pinterest?
(1) Make sure your account is a ‘business’ Pinterest account. You can convert an existing
(individual) account or create a new one. To do so, go to :
(2) Make sure your website, blog and their images are ‘pinnable’.
• Make sure your IMG title/alt tag includes your keywords, since that is what is
pulled as the pin description when someone pins from the web
• For blog posts, always include an image, and be sure to include the title of the
post or a teaser overlaid on the image
(3) Pinterest is a VISUAL medium; make sure your images are
beautiful, captivating, colorful!
(4) Encourage pinning on your website
Add 'Pin It' button to every image.
For ‘Pin It’ buttons, Rich pin information and other tools
(plus complete documentation) visit:
Create Boards Thoughtfully
…and name them appropriately!
• Target Market(s)
• Your Products/Services
• The Industry and Industry Trends
• Your Company, Culture & People
BOARD OPTIMIZATION TIP:
Whatever you title your board
will be used as part of your
Pinterest URL; use keywords in
your title and description
Board Ideas for your
Business’ Pinterest Account
Don’t just self-promote. Showcase the
Lifestyle behind your brand and share the
Sizzle of your industry!
Examples of your product or service in
Showcase your clients
Spotlight your work/portfolio
Tutorials and how-to videos
Boards for each key team member or
Seasonal or holiday boards that relate
to your brand. Example: New Year’s
Relevant Industry infographics, trends
statistics, ebooks, reference guides,
A Board for your blog posts
4 Ideas for Creating
INTERESTING Pinnable Content
Share info about the
industry, trends, statistics, etc.
Things you can illustrate visually.
What are 3 things you could create an
Educate your audience!
• 50 classics for your closet,
• packing checklist,
• ways to stage your home, etc.
What FAQs do you regularly get about
what you do?
Image Credit: CopyBlogger - http://www.copyblogger.com/grammar-goofs/
These get some of the highest number
of click-throughs. Teach people. Be
sure to keep this VISUAL, even if you
only use 3 photos to show steps.
What could you demonstrate with a tutorial?
Go to YouTube and if you have the 'Pin It'
Bookmarklet you can pin directly from the
page. Video content provides one of the
highest forms of engagement on
Pinterest. *Especially great for coaches
and personal brands.
Just in case you need a little help…
Content Creation & Mgt Tools
Infogr.am - create infographics
Has pre-made templates and you can plug in data points,
images or video.
PicMonkey.com - allows you to pimp your photos, put
images in and put text across that, has banners you can put on,
etc. Is free but also offers a monthly subscription if you want
Screenflow - record videos for Mac. (Camtasia for PC ).
Allows you to record your screen and/or you. If you don't like
being in front of the camera, this will capture what you're
[A Few Management Tools]
PinGraphy.com - A Pinterest Management Tool that
allows you to schedule and bulk load your pins.
Pinstamatic.com – Allows you to add additional types of
content to Pinterest
Pinalyzer.com suggests pins and people to follow and
analyzes your influence on Pinterest.
Your Boards Are All About You…
But there’s More Involved…
Actively Participate – Be Present!
Housekeeping: Caption Essentials
When Pinning for your company - be sure to include a CAPTION.
(1) Include a Call to Action
Increases engagement by 80%.
'Click here to see the full post: www.atlanticwebworks.com/blog'.
(2) Feature Keywords in your captions.
People use the search box in pinterest and use of keywords
makes sure they find your pins and boards. Use keywords in your
board titles, the 'about' section and captions.
(3) Include Your URL!
Just type the URL in the image description area for your pin and
they'll automatically be hyperlinked.
(4) Include Prices Where Relevant
Type the dollar sign and then the numeric value for your
caption. It will automatically be indexed on the 'gifts' category
on Pinterest. The only way to get your products or pins into that
area is by putting the dollar sign and amount into it.
SSH…! Don’t Forget Secret Boards
You are limited to 3 Secret Boards.
However, you can be invited to more than three
secret boards and still keep your own three; the
three board limit does not include boards you are
Your secret boards will appear at the bottom of
Secret boards can be made public, but not the
other way around
Secret pins are not visible anywhere but on your
secret board. They are not searchable nor are
they visible on your own or your followers’ home
Ideas for Secret Board Uses:
• Internal research & online
• Previewing clients on
options or designs
• Competitor Intel for
• Bridal, Baby Shower or Gift
• Santa Wish Lists
Community boards provide exponentially more exposure
You invite people to be contributors, so you have a
degree of control
WHO DOES IT MAKE SENSE TO INVITE?
You may want to include an invitation on your board
description: "If you would like to be invited to contribute
to this board, email us at X@X.com”
You also want to JOIN OTHER PEOPLE’s BOARDS and PIN
TO THEM! (this is additional exposure for you!)
Pinterest Contest rules were updated this spring:
The new contest rules have dramatically
changed what is allowable. If you do run a
contest, remember to:
Cross-promote Pinterest contests on other
social networks (Facebook, Google+, Twitter,
etc.), email marketing, your website, and
On your own Pin for the contest information,
in the description field, be sure to include
“contest,” “giveaway” or “enter to win.”
If you also include a dollar amount for your
prize, Pinterest will add a banner in the upper
left-hand corner of your pin with the prize
Image Credit: http://www.pinterest.com/pin/201817627024742588
A free mobile photo-sharing app owned by
150M active accounts
16B photos shared
1.2 B likes daily
Instagram requires no typing. You just snap a
photo or 15 second video and post in
As of July, you can embed images from others’
Of those who have a profile, 61% have used it
in the past 24 hours, an adoption level only
surpassed by Facebook (at 84%).*
*Statistic courtesy of The Social Habit
Launched October 6, 2010
Your captions and hashtags capture the “what?”
and your Photo Map answers the “where?”
Creatively Spotlight Your Products and
Those Who Use Them
Spotlight customers ‘caught in the act’ using your
Post Zoomed in/Odd Angle shots of one of your
products and challenge followers to identify which
product it is!
Shoot products that go WITH (or complement)
specific products of yours and challenge followers to
recommend which of your products goes best with
Fun client meeting shots
Invite customers to share (and tag) their favorite
uses of your product, or shots of your product being
used, in interesting locations, etc.
Get ‘em Involved:
Provide An Insider’s Peek
Doing a photo shoot? Filming a commercial?
Constructing models? Snap some pics so your
followers get a ‘backstage pass’ to the action!
(Furniture Market, Manufacturing lines, etc.)
What’s the least known aspect of what you do?
Give exclusive previews of new products soon to
be unveiled, or virtual tours of new
offices, stores or production facilities that will be
Get ‘em Involved:
Provide An Insider’s Peek
Show off some of the equipment and supplies that play a
role in the services you provide
• Fitness trainer? Favorite workout equipment
• Photographer? Show your most prized camera lens
• Mechanic? Share a pic of sophisticated diagnostic
Show how your product is made… are there interesting
processes? Visually rich steps? Show progress photos in a
multi-part series or a collage of select stages.
Have something big coming up? A media interview? A
kickoff party? A new office opening? Share shots of the
• Makeup being done before an interview
• Promo items or party festivities being arranged
• Peeks at new office décor, moving in, etc.
Showcase what your
products/services can do
Create before and after pics that allow a quick visual comparison
Show pics of alternate uses for your product/service
Invite your customers to post (and tag) pics of creative uses for your product and post
these to your account with credit to the customer
Does your product or service create an actual impact that can be demonstrated
***If you are posting something proprietary, you might consider watermarking the pic
before posting (You can do this in Over and other apps)***
Introduce Your Team – Share Your
Feature fun shots of staff and staff that are
behind the scenes
Share pics of internal events – staff birthdays, new
babies, celebrations, etc.
Does your company participate in charity events
or support nonprofits? Do you have a staff
volunteer day? Share the pics!
Does your company allow pets in the workplace?
Share their pics, too!
QUICK VIDEO w/Instagram
Record (or Select)
Trim & Crop
Events & Trade Shows
Mercedes-Benz Photowall at International Motor Show (IAA) in Frankfurt
Mercedes-Benz constructed a showspace composed
entirely of Instagram images: 7 million pixels across
nearly 13,000 square feet.
Photoblogger shoot out – Mercedes Benz hosted four
photobloggers for one of their events, and each
blogger uploaded 1 pic per hour using a designated
hashtag. The Instagram community could vote (with
likes) on the images over the next 24 hours.
Image credit: http://instagram-business.tumblr.com/post/62348236185/mercedes-benz-creates-an-immersive-experience-at
Creative Promotions & Tie-Ins
PayPal invited guest
Instagrammers to share
what freedom means to
them through a single
photo and caption for
their 5-day ‘FREEDOM’
photo series. (July 4th)
Creative Promotions & Tie-Ins
Heineken’s Crack the US
Open contest stitched
together more than 200
photos to create a mosaic
panorama of tennis fans
seated in the stands. Then
they posted a clue and
codeword to their
people to search for a
particular fan to win
tickets. (US Open)