Leveraging LinkedIn (2011)

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Setting up a profile in LinkedIn is just the beginning. Join Adrienne Cregar Jandler for a look at moving past the profile to truly leverage LinkedIn.

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  • When we think about social media and have to decide if it is of value, we should approach it by first considering the people who impact your business.
  • When we think about social media and have to decide if it is of value, we should approach it by first considering the people who impact your business.
  • When we think about social media and have to decide if it is of value, we should approach it by first considering the people who impact your business.
  • When we think about social media and have to decide if it is of value, we should approach it by first considering the people who impact your business.
  • When we think about social media and have to decide if it is of value, we should approach it by first considering the people who impact your business.
  • Leveraging LinkedIn (2011)

    1. 1. Beyond the Profile: Leveraging LinkedIN Presented by Adrienne Cregar Jandler President, Atlantic Webworks
    2. 2. What we’ll talk about… Getting Around LinkedIN Types of Profiles, WIIFM?, Core Functionality, Features and Settings Win Business: Building Credibility and Visibility Optimizing your profile, Growing Connections, Using Applications & Groups, Etiquette Research for Business Development JumpStart Cosential…Prospecting, Recruiting and Competitive Research
    3. 3. Why should I use social media? A few statistics about LinkedIN… LinkedIN is the world’s largest professional network. LinkedIn has over 75 million members in over 200 countries. Executives from all Fortune 500 companies are LinkedIn members. A new member joins LinkedIn approximately every second LinkedIN was designed for the exclusive purpose of facilitating professional networking online, with an emphasis on authentic connections It affords you the opportunity to control the information that appears about your career, education and professional involvement. WIIFM…What’s In It For Me?
    4. 4. Why should I use social media? LinkedIN is like your Secret Business Intelligence Weapon… Think about Cosential, and your company’s master account database… • • • • How long did it take to develop? How current/accurate are the contact names, titles and information? Who is responsible for entering the client data? Account details? How comprehensive is the information you have about each contact (outside the scope of capturing your interactions with the contact?) LinkedIN is continuously growing, kept current by the members themselves, and is the ultimate in providing comprehensive information on the contacts. Plus one key, PRICELESS, additional benefit, which is a game-changer…
    5. 5. Why should I use social media? LinkedIN will show you how people are connected! (who do you know that knows your prospect?) What, specifically can you do with LinkedIN?
    6. 6. What Can you do with LinkedIN? • • • • • • • • • • Prospect for New Business Competitive Research Position yourself as an Expert/Industry Leader Recruit employees, board members, volunteers, etc. Solicit Feedback on your products/services and events Grow Client Relationships Consumer Research Crowdsourcing & Polling Virtual Advisory Board Discover inside connections that can help you land jobs and close deals • • • • • • • • Be found for business opportunities and find potential partners Post (or seek) Jobs Showcase your Information Products (ebooks, case studies, research, etc.) Increase your credibility and exposure online Filesharing Pre-meeting research on prospects, potential strategic partners, vendors, etc. Gain visibility in community groups Stay in contact with professional connections across job changes, moves, etc.
    7. 7. Why should I use social media? Types of Profiles within LinkedIN INDIVIDUAL Company • Your professional ‘home base’ on the web • Details your education, work history, expertise, involvement, connections, etc. • Less detailed than the individual profile • Includes links to individuals associated with the company Group • Can be companyaffiliated, organization, cause or hobby affiliated • Includes member individuals Let’s take a look at an example of a COMPANY profile…
    8. 8. Why should I use social media? Core Functionality within LinkedIN The toolbar gives you 100% access to all features. There are two places you should go EVERY TIME you log in…
    9. 9. Why should I use social media? The Newsfeed… Your daily insights
    10. 10. Why should I use social media? Your Profile… How others See you
    11. 11. Why should I use social media? Building Visibility and Credibility In order to win new business, prospective clients need to be able to find you. (visibility) When they find you, they want assurance that you are qualified, and can deliver the services you claim to provide. (credibility) LinkedIN offers powerful tools to help you become more visible, and establish your credibility.
    12. 12. Why should I use social media? Building Credibility and Visibility Opportunities for Visibility within LinkedIN Groups Searches Newsfeed Companies Polls, Qustions & Answers
    13. 13. Why should I use social media? Building Credibility and Visibility How can LinkedIN help you build your credibility? • Recommendations from others who have used your services • Promote you as an expert in the field (many ways to do this, from your comments in groups, answers posted, sharing links to articles, blog posts, YouTube videos, etc.) • Showcase your work with add-in applications (Slideshare, Portfolio, etc.) • List your professional awards, associations and involvement in industry groups and events • Spotlight your company’s expertise and upcoming events (seminars, etc.) • Simply being there – showing that you are ‘in touch’ with your customers and other stakeholders who are online LinkedIN gives you a platform to speak directly with, and shape the Impression you give to your stakeholders.
    14. 14. Why should I use social media? Let’s take a look at optimizing your profile What does optimizing the profile mean? How can your profile be further Enhanced?
    15. 15. Why should I use social media? Increasing Visibility by Building Connections How do you find Connections? How do you get Connected? Timing Import them Search & Invite Event Follow up Others’ lists Relevant Considerations Request Connection directly Ask for an Introduction from ‘Do Unto Others’ Mutual Connection Etiquette
    16. 16. What channels should I use? Establish credibility with recommendations
    17. 17. What channels should I use? How to Request Recommendations…
    18. 18. Why should I use social media? Using Applications Which applications allow you the opportunity to share Relevant information? How do the different types of applications shape perceptions about you? What is necessary to keep the applications current? (what is the expectation for your participation?)
    19. 19. Why should I use social media? Using Groups Where are your Stakeholders? (and prospectives) Discussions Luminaries Client’s Market Local & Regional Industry Assns. Professional Groups & Topical Civic Groups, Alumni Groups, Company Groups & Hobbies Member Lists Your Market New Members Strategic Partners + Connections Etiquette
    20. 20. What channels should I use? Your participation determines the value you get from LinkedIN Think about the professional forums where you network… What are the characteristics of the most popular professionals you meet? Successful, appreciated People Less successful/appreciated Active participation Occasional, infrequent participation Respectful of the group’s rules Overtly promotes himself at every opportunity Makes thoughtful contributions that are relevant to the current conversation Chimes in on everything – constantly forcing himself and his opinions upon the group Is friendly and approachable, welcoming of new people Unapproachable, clique-ish or only interested in new relationships if there is something ‘in it’ for him
    21. 21. What channels should I use? Systemizing Your Participation Insures Consistency…
    22. 22. Why should I use social media? Research and Business Devt. Prospecting, Recruiting & Competitive Research Get great background information on Companies AND the individuals who work there! One of the most powerful advantages LinkedIN provides is the ability To search core profile data
    23. 23. Social Media Changes Everything. Are you ready? Building Business with Social Media - - - ©2008, Atlantic Webworks. All rights reserved. 23

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