Media Training Sample
Giving a good interview Part II
Your believability 7% What you say <ul><li>Vocabulary </li></ul><ul><li>Messages </li></ul>38% How you sound <ul><li>Tone ...
What to do  during an interview  <ul><li>Do </li></ul><ul><ul><li>Be yourself </li></ul></ul><ul><ul><li>Know your key mes...
What to do during a television interview  <ul><li>Do </li></ul><ul><ul><li>Limit hand gestures and other movements </li></...
What not to do during an interview <ul><li>Don’t </li></ul><ul><ul><li>Repeat negatives </li></ul></ul><ul><ul><li>Argue o...
Six answering techniques <ul><li>Bridging </li></ul>
Six answering techniques <ul><li>Bridging </li></ul><ul><li>Flagging or headlining </li></ul>
Six answering techniques <ul><li>Bridging </li></ul><ul><li>Flagging or headlining </li></ul><ul><li>Softening </li></ul>
More information at www.atkinsonpr.com/pages/mediatraining
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Transcript of "Media training slidecast sample"

  1. 1. Media Training Sample
  2. 2. Giving a good interview Part II
  3. 3. Your believability 7% What you say <ul><li>Vocabulary </li></ul><ul><li>Messages </li></ul>38% How you sound <ul><li>Tone </li></ul><ul><li>Empathy </li></ul><ul><li>Energy </li></ul>55% How you look <ul><li>Facial expressions </li></ul><ul><li>Gestures </li></ul><ul><li>Body language </li></ul>
  4. 4. What to do during an interview <ul><li>Do </li></ul><ul><ul><li>Be yourself </li></ul></ul><ul><ul><li>Know your key messages </li></ul></ul><ul><ul><li>Tell the truth </li></ul></ul><ul><ul><li>Challenge rumors </li></ul></ul><ul><ul><li>Correct inaccurate information </li></ul></ul>
  5. 5. What to do during a television interview <ul><li>Do </li></ul><ul><ul><li>Limit hand gestures and other movements </li></ul></ul><ul><ul><li>Sit up with both feet on the floor </li></ul></ul><ul><ul><li>Wear solid shirts with muted ties </li></ul></ul><ul><ul><li>Look at the reporter, not the camera </li></ul></ul>
  6. 6. What not to do during an interview <ul><li>Don’t </li></ul><ul><ul><li>Repeat negatives </li></ul></ul><ul><ul><li>Argue or be defensive </li></ul></ul><ul><ul><li>Be evasive </li></ul></ul><ul><ul><li>Use jargon </li></ul></ul>
  7. 7. Six answering techniques <ul><li>Bridging </li></ul>
  8. 8. Six answering techniques <ul><li>Bridging </li></ul><ul><li>Flagging or headlining </li></ul>
  9. 9. Six answering techniques <ul><li>Bridging </li></ul><ul><li>Flagging or headlining </li></ul><ul><li>Softening </li></ul>
  10. 10. More information at www.atkinsonpr.com/pages/mediatraining
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