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ZHAW, Life Sciences in Spiez

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  • 1. Crowdsourcing with AtizoZHAW Life SciencesSpiez, 18th October 2011
  • 2. Why do spectators Open Innovation: Make the external widlydistributed knowledge available outpreform the experts in guessing the results?
  • 3. Why is theaudience joker the best one?
  • 4. The crowd is wiser than an individual ... The Wisdom of Crowds by James Surowiecki
  • 5. ?Viele sind weiser als einer ... The Wisdom of Crowds by James Surowiecki
  • 6. ... but not all the time!What are the premises: Clear tasks Divers CommunityOptimized Aggregation
  • 7. Open Innovation: Make the externalwidely distributed knowledge available
  • 8. Crowdsourcing: Task traditionally performedby an employee performed by a community.
  • 9. Time-to-market: 2 month for a prototype
  • 10. Fit-to-market:User Innovation
  • 11. New-to-market:Ask your customers whats new, instead oftelling them whats next.
  • 12. Cost-to-market:Non-monetaryincentives
  • 13. RISK: Not-invented-here Syndrom
  • 14. RISK: Intellectual Property
  • 15. What is Atizo? process to involve proven software 10000 creative stakeholders minds Advantages think the unthinkable reduce the blinkered appreciation to stakeholders benefit from social media
  • 16. How does this process work? module 1 module 2 module 3 module 4 module 5 workshop online-projects workshop online-projects workshop define find ideas select ideas evaluate plan challenge ideas implementation
  • 17. Who are the stakeholders?
  • 18. Who is the Atizo community? Jan Burkhalter, 23 Petra Lauber, 38 Manfred Gloor, 52 gardener economist physician Hobbies: outdoor sports Hobbies: cooking Hobbies: motorcycling 150 tons of waste collected Happy Tea motorcycle of the future (Mammut Sports AG) (Bischofszell) (BMW)
  • 19. strategyproducts & services as!t of Idein a lo Proven t projects n differe marketing process
  • 20. Develop new products with web communityObjective: Detecting needs todevelop the motorbike of the future Results ● morethan 700 ideas fromCommunity: BMW and 250 different usersAtizo community ● team of 8 lead users ● concept with analy sesModules: 1 to 5 and designs «On the open innovation platform Thomas Hirschmann Atizo we have received many exciting project manager ideas of motorcycle lovers from all «BMW Motorrad Innovation Contest» over the world.»
  • 21. Prepare strategy workshops with communityObjective: Find packaging ideas fora new business sector „pharma“ Results ● 417 ideasCommunity: Atizo community ● 20rewarded ideas ● Implementation w ith aModule: 2 embedded in a consulting consulting partnerproject of a partner «The community was inspiring us Axel Förster when we were searching for new CEO, Rychiger AG business areas. We want to continue work with Atizo.»
  • 22. Improve processes with a communityObjective: Discover potential to Resultssave costs ● 32cost saving actions ● potential to save co stsCommunity: SBB community CHF 1.5 m.(ca. 100 employees) ● Motivation and re cognition for the employeesModules: 1 bis 3 «The number and Alfred Späti the quality of the submitted product manager ideas was impressive.» Data Telecom SBB
  • 23. Find marketing ideas with a communityObjective: ideas for the 150anniversary Results ● 292 event ideasCommunity: Mammut ● 202 commentsand Atizo community ●6 winner ideas which were integratedModules: 1 and 2 into the concept «The Atizo community impressed Rolf G. Schmid us with surprising ideas and CEO diverse expertise.» Mammut Sports Group AG
  • 24. 7 steps to more innovation1. Innovating behind closed doors is over.2. There are many smart people who want to support you.3. Innovation begins with a challenge, not an idea.4. Tunnel vision is not conducive for innovation.5. The best idea is often created from several good ideas.6. The sooner the customer is involved, the less the risk to flop.7. Ideas are valuable only when they are implemented.
  • 25. Innovation is not a problem of creativity but a problem of allocation. - Thank you -