Atizo at ZHAW
19th October 2010, Spiez




Christian Hirsig, Atizo
CEO & Co-Founder
Open Innovation: Make the external widly Why
                                        do
distributed knowledge available
  ...
Why is the
audience joker
 the best one?
The crowd is
wiser than an
individual ...

 The Wisdom of Crowds
  by James Surowiecki
?
Viele sind weiser
   als einer ...

   The Wisdom of Crowds
    by James Surowiecki
... but not all the time!


What are the premises:
     Clear tasks
  Divers Community
Optimized Aggregation
Open Innovation: Make the external
widely distributed knowledge available
Crowdsourcing: Task traditionally performed
by an employee performed by a community.
Time-to-market:
  2 month for
  a prototype
Fit-to-market:
User Innovation
New-to-market:
Ask your customers what's new, instead of
telling them what's next.
Cost-to-market:
Non-monetary
incentives
RISK: Not-invented-here Syndrom
RISK: Intellectual Property
Atizo connects bright brains over the internet to
  solve the upcoming challenges in our society.
Innovation Modules
Innovation Communities
Who is your Innovator Community?

•  Growing Innovator Community
  •        Today over 8‘000 Innovators
  •        Until e...
Who are the Atizo customers?




 •    More than 100 Atizo Public project
 •    Runnig Atizo Business in several companies...
BLACKSOCKS: Travel Toilet-Bag
MAMMUT:
Solution for the
 substitution of
     the zipper
Questions and Answers




Do you ...
•  innovate yourself?
•  Know a company who could launch a project?
•  Know a journal...
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ZHAW - Life Science - English

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ZHAW - Life Science - English

  1. 1. Atizo at ZHAW 19th October 2010, Spiez Christian Hirsig, Atizo CEO & Co-Founder
  2. 2. Open Innovation: Make the external widly Why do distributed knowledge available spectators outpreform the experts in tipping the results?
  3. 3. Why is the audience joker the best one?
  4. 4. The crowd is wiser than an individual ... The Wisdom of Crowds by James Surowiecki
  5. 5. ? Viele sind weiser als einer ... The Wisdom of Crowds by James Surowiecki
  6. 6. ... but not all the time! What are the premises: Clear tasks Divers Community Optimized Aggregation
  7. 7. Open Innovation: Make the external widely distributed knowledge available
  8. 8. Crowdsourcing: Task traditionally performed by an employee performed by a community.
  9. 9. Time-to-market: 2 month for a prototype
  10. 10. Fit-to-market: User Innovation
  11. 11. New-to-market: Ask your customers what's new, instead of telling them what's next.
  12. 12. Cost-to-market: Non-monetary incentives
  13. 13. RISK: Not-invented-here Syndrom
  14. 14. RISK: Intellectual Property
  15. 15. Atizo connects bright brains over the internet to solve the upcoming challenges in our society.
  16. 16. Innovation Modules
  17. 17. Innovation Communities
  18. 18. Who is your Innovator Community? •  Growing Innovator Community •  Today over 8‘000 Innovators •  Until end of 2009 over 10‘000 innovators •  More than 30‘000 ideas since 17.9.2008 •  From architect to zoologist •  Community •  Each 1/3 employees, freelancer and out of academic environment •  First language: 75% German, 15% English, 5% French and others •  80% Male and 20% Female users
  19. 19. Who are the Atizo customers? •  More than 100 Atizo Public project •  Runnig Atizo Business in several companies •  Recurring client base with Swisscom, Mammut, Procter&Gamble, Helsana, ...
  20. 20. BLACKSOCKS: Travel Toilet-Bag
  21. 21. MAMMUT: Solution for the substitution of the zipper
  22. 22. Questions and Answers Do you ... •  innovate yourself? •  Know a company who could launch a project? •  Know a journalist or blogger who would like to write about Atizo? Follow me: twitter.com/christianhirisg Connect with me: xing.com/christianhirsig
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