Atizo uni lugano_130221


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Atizo uni lugano_130221

  1. 1. CrowdsourcingFebruary 21st, 2013
  2. 2. In which year where the frst digital natives born? according to IBM
  3. 3. 1980.Moshee Rappoport, IBM Research
  4. 4. Difference, Vodafone, Game over
  5. 5. How fast does computing hardware improve its capabilities?
  6. 6. It doubles every two years. - Moores law -
  7. 7. Technology is awesome, its like a drug, singularity
  8. 8. How many user has facebook?
  9. 9. more than a billion. - -
  10. 10. highly connected transparent
  11. 11. How does this effect you?
  12. 12. me vs. usclosed vs. openown vs. share
  13. 13. Why do spectators Open Innovation: Make the external widlydistributed knowledge available outpreform the experts in guessing the results?
  14. 14. Why is theaudience joker the best one?
  15. 15. The crowd is wiser than an individual ... The Wisdom of Crowds by James Surowiecki
  16. 16. ?Viele sind weiser als einer ... The Wisdom of Crowds by James Surowiecki
  17. 17. ... but not all the time!What are the premises: Clear tasks Divers CommunityOptimized Aggregation
  18. 18. Open Innovation: Make the externalwidely distributed knowledge available
  19. 19. Crowdsourcing: Task traditionally performedby an employee performed by a community.
  20. 20. Time-to-market: 2 month for a prototype
  21. 21. Fit-to-market:User Innovation
  22. 22. New-to-market:Ask your customers whats new, instead oftelling them whats next.
  23. 23. Cost-to-market:Non-monetaryincentives
  24. 24. RISK: Not-invented-here Syndrom
  25. 25. RISK: Intellectual Property
  26. 26. What is Atizo? process to involve proven software 10000 creative stakeholders minds Advantages think the unthinkable reduce the blinkered appreciation to stakeholders benefit from social media
  27. 27. How does this process work? module 1 module 2 module 3 module 4 module 5 workshop online-projects workshop online-projects workshop define find ideas select ideas evaluate plan challenge ideas implementation
  28. 28. Who is the Atizo community? Jan Burkhalter, 23 Petra Lauber, 38 Manfred Gloor, 52 gardener economist physician Hobbies: outdoor sports Hobbies: cooking Hobbies: motorcycling 150 tons of waste collected Happy Tea motorcycle of the future (Mammut Sports AG) (Bischofszell) (BMW)
  29. 29. strategyproducts & services as!t of Idein a lo Proven t projects n differe marketing process
  30. 30. Develop new products with web communityObjective: Detecting needs todevelop the motorbike of the future Results ● morethan 700 ideas fromCommunity: BMW and 250 different usersAtizo community ● team of 8 lead users ● concept with analy sesModules: 1 to 5 and designs «On the open innovation platform Thomas Hirschmann Atizo we have received many exciting project manager ideas of motorcycle lovers from all «BMW Motorrad Innovation Contest» over the world.»
  31. 31. Prepare strategy workshops with communityObjective: Find packaging ideas fora new business sector „pharma“ Results ● 417 ideasCommunity: Atizo community ● 20rewarded ideas ● Implementation w ith aModule: 2 embedded in a consulting consulting partnerproject of a partner «The community was inspiring us Axel Förster when we were searching for new CEO, Rychiger AG business areas. We want to continue work with Atizo.»
  32. 32. Improve processes with a communityObjective: Discover potential to Resultssave costs ● 32cost saving actions ● potential to save co stsCommunity: SBB community CHF 1.5 m.(ca. 100 employees) ● Motivation and re cognition for the employeesModules: 1 bis 3 «The number and Alfred Späti the quality of the submitted product manager ideas was impressive.» Data Telecom SBB
  33. 33. Find marketing ideas with a communityObjective: ideas for the 150anniversary Results ● 292 event ideasCommunity: Mammut ● 202 commentsand Atizo community ●6 winner ideas which were integratedModules: 1 and 2 into the concept «The Atizo community impressed Rolf G. Schmid us with surprising ideas and CEO diverse expertise.» Mammut Sports Group AG
  34. 34. 7 steps to more innovation1. Innovating behind closed doors is over.2. There are many smart people who want to support you.3. Innovation begins with a challenge, not an idea.4. Tunnel vision is not conducive for innovation.5. The best idea is often created from several good ideas.6. The sooner the customer is involved, the less the risk to flop.7. Ideas are valuable only when they are implemented.
  35. 35. Innovation is not a problem ofcreativity, but a problem of allocation. - Thank you -