Team DeLorean Intern Proposal<br />Kim Douglas<br />Nate Goldman<br />Jillian Makos<br />Lauren Tilden<br />Angela Tisone<...
AGENDA<br /> the a&g story<br />partners<br />why philanthropy?<br /> current owned media<br />the competition<br />proble...
THE a&g STORY<br />innovation<br />culture<br />DNA<br />philanthropy<br />collaboration<br />work<br />relationships<br /...
OUR PARTNERS<br />
COMMON VALUES<br />The next generation of youth<br />Creative & strategic thinking<br />Knowledge, expansion & innovation<...
WHY PHILANTHROPY?<br />http://www.coneinc.com/files/2010-Cone-Cause-Evolution-Study.pdf<br />
CURRENT OWNED MEDIA<br />
CURRENT OWNED MEDIA<br />Since JANUARY 2011, 576page views BUT….<br />that’s only 0.45%<br />Of the past 40<br />Facebook ...
THE COMPETITION<br />Employee support via social<br />Little philanthropy work visible<br />No promoted efforts<br /> $2M ...
WE SEE AN OPPORTUNITY.<br />
ZERO-ING IN<br />
THE BIGIDEA<br />
you<br />forward thinking about giving back.<br />
executions<br />
DIGITAL BREAKDOWN<br />
SPOTLIGHT: THE HUB<br />
INFOGRAPHIC<br />
INFOGRAPHIC<br />
VLOG<br />Dynamic Content<br />Employee blogs<br />Employee vlogs<br />Why?<br />Helps a&g by promotingthe humanistic side...
VLOG<br />
EXPLORE<br />Want to help?<br />
EXPLORE BY ORGANIZATION<br />Semi-static content<br />Easy access for those who know which organization they want to work ...
EXPLORE BY PEOPLE<br />Curated space<br />Mix of media (blog posts, links, etc.)<br />Spotlights ongoing employee efforts<...
SOCIAL<br /> Current strategy<br />“If we post it, they will see”<br />Partnering organizations’ news<br />a&g efforts<br ...
50/50 INITIATIVE<br />Crowdfunding a project<br />Matching donations<br />Executions<br />Owned media<br />Crowdrise<br />...
50/50 INITIATIVE<br />
ADDITIONAL PROMOTION<br />Capitalize on new partnership with Ad Age<br />
SOLUTIONS<br />Eliminates confusion surrounding selection of charities to support<br />Incorporate philanthropy into the a...
a&g summer project
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a&g summer project

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  • a&g summer project

    1. 1. Team DeLorean Intern Proposal<br />Kim Douglas<br />Nate Goldman<br />Jillian Makos<br />Lauren Tilden<br />Angela Tisone<br />Kevin Wang<br />Andrew Wynschenk<br />
    2. 2. AGENDA<br /> the a&g story<br />partners<br />why philanthropy?<br /> current owned media<br />the competition<br />problems & objectives<br />the BIG idea<br />strategy & executions<br />goals & solutions<br /> concluding remarks<br />
    3. 3. THE a&g STORY<br />innovation<br />culture<br />DNA<br />philanthropy<br />collaboration<br />work<br />relationships<br />values<br />community<br />what's next?<br />development<br />Philosophy<br />morality<br />independent<br />giving back<br />cohesion<br />fearless<br />advertising<br />no limits<br />forward-thinking<br />creativity<br />journey<br />inspiration<br />
    4. 4. OUR PARTNERS<br />
    5. 5. COMMON VALUES<br />The next generation of youth<br />Creative & strategic thinking<br />Knowledge, expansion & innovation<br />Diversity & the power of community<br />
    6. 6. WHY PHILANTHROPY?<br />http://www.coneinc.com/files/2010-Cone-Cause-Evolution-Study.pdf<br />
    7. 7. CURRENT OWNED MEDIA<br />
    8. 8. CURRENT OWNED MEDIA<br />Since JANUARY 2011, 576page views BUT….<br />that’s only 0.45%<br />Of the past 40<br />Facebook posts made by a&g, only ONE involved philanthropy<br />Of the past 40tweets from a&g, Z E R Oinvolved philanthropy<br />It’s #18<br />according to page views.<br />*Google Analytics<br />Not <br />to mention…<br />
    9. 9. THE COMPETITION<br />Employee support via social<br />Little philanthropy work visible<br />No promoted efforts<br /> $2M in 2010 in “sweat equity”<br />Largely social promotion<br />Ad Age coverage<br />No promoted efforts<br />Promoted on website<br />No promoted efforts<br />Little showcased on website Spotlight on diverse employees<br />The Care Awards<br />No promoted efforts<br />Written annual report<br />‘Hours for Good’<br />No promoted efforts<br />
    10. 10. WE SEE AN OPPORTUNITY.<br />
    11. 11. ZERO-ING IN<br />
    12. 12. THE BIGIDEA<br />
    13. 13. you<br />forward thinking about giving back.<br />
    14. 14. executions<br />
    15. 15. DIGITAL BREAKDOWN<br />
    16. 16. SPOTLIGHT: THE HUB<br />
    17. 17. INFOGRAPHIC<br />
    18. 18. INFOGRAPHIC<br />
    19. 19. VLOG<br />Dynamic Content<br />Employee blogs<br />Employee vlogs<br />Why?<br />Helps a&g by promotingthe humanistic side of our agency’s brand<br />Helps employees by providing a space to showcase the causes they care about<br />
    20. 20. VLOG<br />
    21. 21. EXPLORE<br />Want to help?<br />
    22. 22. EXPLORE BY ORGANIZATION<br />Semi-static content<br />Easy access for those who know which organization they want to work with or learn more about<br />RSS feeds<br />Partner highlights<br />About<br />Objectives<br />Link to site<br />
    23. 23.
    24. 24. EXPLORE BY PEOPLE<br />Curated space<br />Mix of media (blog posts, links, etc.)<br />Spotlights ongoing employee efforts<br />Encourages employee participation<br />Drives engagement through social media<br />Provides humanistic element<br />
    25. 25.
    26. 26. SOCIAL<br /> Current strategy<br />“If we post it, they will see”<br />Partnering organizations’ news<br />a&g efforts<br />Employee content<br />Walking the fine line<br />
    27. 27. 50/50 INITIATIVE<br />Crowdfunding a project<br />Matching donations<br />Executions<br />Owned media<br />Crowdrise<br />Benefits<br />Support community service<br />Support a&g employees<br />Increased traffic to owned media<br />Publicity & press<br />
    28. 28. 50/50 INITIATIVE<br />
    29. 29. ADDITIONAL PROMOTION<br />Capitalize on new partnership with Ad Age<br />
    30. 30. SOLUTIONS<br />Eliminates confusion surrounding selection of charities to support<br />Incorporate philanthropy into the a&g brand<br />Encourages employee & company collaboration<br />Goals<br />Continue to cultivate our relationship with Ad Age, Boston Business Journal, etc.<br />Provide more resources for employees’ philanthropic efforts<br />Increase visibility for a&g’s philanthropic efforts<br />

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