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SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov 2012 - ATI Marketing
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SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov 2012 - ATI Marketing


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Today We Will Cover: …

Today We Will Cover:

Social & Mobile Stats
What’s New in Facebook
How to Make Sure You Get Seen
Social Media ROI?
Social Staff – How Many?
Combining Social & Traditional Media
Real Time/Social Search
Social Commerce
What Kind of Mobile Media Do You Need?
Useful App Ideas
What’s the HOTTEST New Social Site?

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  • 1. SOMOSocial & MobileAre You Ready?
  • 2. Today We Will Cover:• Social & Mobile Stats• What’s New in Facebook• How to Make Sure You Get Seen• Social Media ROI?• Social Staff – How Many?
  • 3. • Combining Social & Traditional Media• Real Time/Social Search• Social Commerce• What Kind of Mobile Media Do You Need?• Useful App Ideas• What’s the HOTTEST New Social Site?
  • 4. SOMOSocial & MobileSo…Let’s Start with Some Stats!!
  • 5. Are You Ignoring It?
  • 6. What’s New In…
  • 7. How to MakeSure You Get Seen• No Interaction Goes Unanswered!• Start the Conversations That Create the Relationships!
  • 8. How to MakeSure You Get Seen• CTA’s• Analytics• Daily Reason to Come Back
  • 9. How to MakeSure You Get Seen• Check-ins (FB, 4sq)• Recommendations (FB, Yelp)• Be Consistent – Daily!!
  • 10. Social Media ROI?“Some brands are so busy worryingabout “what’s the value of social?”That they’re not recognizing thedevaluation of traditional media” ~Gary Vaynerchuk
  • 11. Social Media ROI? Read It!!!!
  • 12. Social Media & Traditional Media How Can You Conquer “The Gap”?The Marriage of Social to Traditional!
  • 13. Social/Thank You Staff?Only 1 way to do retention and lifetime value… Humans! (talking via social)
  • 14. Social/Thank You Staff?• Take all the money you are putting into stupid stuff and put it into humans• It’s all about opening doors to relationships
  • 15. Real Time SearchAKA: Social Search 1 billion searches daily! 1 billion searches weekly!
  • 16. Real Time Search is HERE!
  • 17. Real Time Search?AKA: Social Search • SEO Changing • Brand Monitoring
  • 18. Real Time Search? AKA: Social Search• Intent to Buy• What happens when they switch? Will you be ready?
  • 19. What to do NOW to Prepare• SEO• Mobile• Build a HUGE presence/network with high engagement
  • 20. Social Commerce? The use of social networks in thecontext of e-commerce transactions
  • 21. Mobile Media!
  • 22. But, Be Warned: “Mobile will leave a wake ofcasualties among brands that underestimate the speed of disruption”
  • 23. Mobile Now Accounts for 10% of all Web Traffic. That’s More Than Doubled Over the Last 12 Months
  • 24. Continuing at This Pace, by 201580% of Web Traffic Will be From Mobile Devices…READY??
  • 25. Kinds of Mobile Media • Microsite • Mobile Site
  • 26. Kinds of Mobile Media• QR• Secure Image• Apps – Push Notification
  • 27. Kinds of Mobile Media• Text• Proximity Based Marketing• E-commerce/Mobile commerce
  • 28. App Ideas:Facebook, Facebook Pages Manager,Facebook Messenger, YouTube, Twitter,Hootsuite, Instagram, MapQuest, WhitePages, i-nigma, LinkedIn, Yelp, Ustream, Evernote, Dropbox, Pic Collage or Pic Sitch, Foursquare
  • 29. What’s
  • 30. Thank You! 231-590-9600 michellecorteggiano mcort & atimarketing & atiattractionmarketing atimarketing Social & Mobile Media MarketingSpeaker • Setups • SEO • Training • Consulting • Goals & Strategies