IMC Strategy Plan


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IMC Strategy Plan

  1. 1. IMC Strategic Plan S.O. What! Teen Mom Retreat
  2. 2. Executive Summary • S.O. What! LLC was founded in 2011 by former teen mom Summer Owens. • Focuses on discouraging teen pregnancy, yet encouraging teen moms and others facing adversities to live life without excuses. • S.O. What! Teen Mom Retreat will teach life lessons to assist teenage mothers in becoming successful in life (personally and professionally).
  3. 3. SWOT (Strenghts/Weaknesses) • Life lessons for teen moms • Sponsorships available for payments • Childcare will be provided • Transportation is not provided • Participation is not as high as expected
  4. 4. SWOT (opportunities/threats) • Prevention of further statistics of teen moms • Production of successful and educated teenage mothers • Possible misinterpretation of event’s purpose
  5. 5. SWOT (competitor profile) TeenPlus : Organization for teen moms and dads Free program helps teen parents complete education Organization has partnerships throughout the city of Memphis
  6. 6. SWOT (brand profile) S.O. What! Teaches life lessonsFounded by former teen mom Current main focus is teenage mothers Guided by the Serenity Prayer
  7. 7. Primary Research • 4 out of the 10 teens’ sexual encounters are influenced by peers • 8 out of the 10 teens’ only know of condoms as contraceptive
  8. 8. Marketing Objectives The target market for the S.O. What! Teen Mom Retreat is teenage mothers age 15-19 who want to change the societal statistics of teenage mothers. Buyer Persona Ashley Brown 24 years old 3 children (1 on the way) Unemployed Wants to know how she can make a better life for herself and her children
  9. 9. Strategies and Tactics • Establish partnerships with local companies with similar missions • Increase social media presence • Increase community presence
  10. 10. Strategies and Tactics • Present my organization at events hosted by other organizations • Become more active on social media platforms • Increase my public speaking engagements
  11. 11. Creative Samples • Logo • Tagline • Color scheme Being a Better Mom Starts with Being a Better Me Red, White and Grey
  12. 12. Media Flowchart Website Social Media Outreach Twitter Facebook YouTube School Tours Churches Teen Pregnancy Prevention Events
  13. 13. Media Schedule Month Task Medium October Increase Social Media Facebook, Twitter, YouTube November Increase Social Media Facebook, Twitter, YouTube December Increase Social Media Facebook, Twitter, YouTube January Distribute Flyers Foot work, Tri-State Defender February Distribute Flyers Foot work, Tri-State Defender March Release newsletter Email, Website April Outreach Memphis Adolescent Parenting Program May Social Media Facebook, Twitter, YouTube June Outreach ou Exchange Club July Outreach School Tour August Outreach School Tour September Outreach Blues Project Annual Event
  14. 14. Free Marketing: Newsletter Website Twitter Facebook Outreach Budget Paid Marketing: Flyers Tri-State Defender Publication
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