KM is a Social Business

11th March, 2012Social Business and Social Media in Knowledge Management Strategic Planning and Support Initiatives Knowledge Management in eGovernment www.linkedin.com/in/atifabdulrahman Atif Abdul-Rahman @atifshaikhKnowledge Manager www.knowledgeworks.wordpress.com ashaikh@yesser.gov.sa

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Why are we Here?

People don’t do Business with Companies,People do Business with People – IBM

Two Trends

1. Social Media has taken off! 1 in every 8 Human Beings is on

1. Social Media has taken off! 1 in every 8 Human Beings is on 3 RD Largest Country in the world is Facebook!

…and Social Media has taken off! 1 in every 8 Human Beings is on 3rd Largest Country in the world is Facebook!

1. Social Media has taken off! • 10 Million Saudis Online

1. Social Media has taken off! • 10 Million Saudis Online • 3 Million Using Facebook

1. Social Media has taken off! • 10 Million Saudis Online • 3 Million Using Facebook • Twitter Users Increase by 400% in 2011

Name any Mobile Operator who hasn’t used Social Media features to attract customers

Social Gets Integrated in the Device!

2. Information Overload & the Rise of BigData 5 billion mobile phones in use in 2010

2. Information Overload & the Rise of BigData 5 billion mobile phones in use in 2010 30 billion pieces of content shared on Facebook every month.

2. Information Overload & the Rise of BigData 5 billion mobile phones in use in 2010 30 billion pieces of content shared on40% Facebook every month. Projected Growth in Global Data Generated

2. Information Overload & the Rise of BigData 5 billion mobile phones in use in 2010 30 billion pieces of content shared on40% Facebook every month. Projected Growth in Global Data Generated “Technology has caused this problem, Technology has to solve it” Maher Abu Al Fors, (Talking on Data Overload and the need for Context Oriented Computing (Social Business Software and Search)) * Stats from McKinsey ‘BigData’ Report

2. Information Overload & the Rise of BigData • Data, Information and Knowledge Consumption will be highly CONTEXT oriented • Social Business Software provides the technology to make sense of BigData while offering a human friendly user experience.

2. Information Overload & the Rise of BigData

2. Information Overload & the Rise of BigData eParticipation Knowledge Management

Why Social Media has High Adoption?

EngagementContext

Freedom and Perception of thoughts: Open platform to voice opinions, ideas and meet people with Engagement similar interests. e.g. Rise of Facebook, Twitter, Linkedin,Context Stackoverflow, Foursquare, etc

Freedom and Perception of thoughts: Open platform to voice opinions, ideas andKnowledge Accidents: meet people withDiscover things in Engagement similar interests.context: time, place, e.g. Rise of Facebook,mood. People prefer Twitter, Linkedin,consuming data, Context Stackoverflow,information and Foursquare, etcknowledgeinteractively insteadof going throughorganized libraries ofinformatione.g. Death of Excite,Decline of Yahoo,AskJeeves etc

What’s Driving this Behavior?

• Crowd Sourcing• Co-Creation• Peer Trust Networks

Rise of Millennials andGeneration Text (Z) • People born in the 80’s and Onwards. • Significant Population of the World. • Rising Majority in the Work Force. • Called Generation Text due to usage of SMS, Social Media and Micro blogging.

Death by Email

Death by Email …Followed by Meetings 

1%Participation Inequality Jakob Nielsen Creators 9% Commenters Silent Consumers 90%

1%Participation Inequality Jakob Nielsen Creators 9% Commenters Silent Consumers 90% Traditional Information & Knowledge Management

What Social Media Does?

1%Participation Inequality Jakob Nielsen Creators 9% Commenters Silent Consumers 90% Traditional Information & Knowledge Management

1%Participation Inequality Jakob Nielsen Creators 9% Commenters > 1% Silent Consumers 90% > 9% < 90% Traditional Information & Social Media & Business Knowledge Management Driven Knowledge Mgmt.

Social Media to  Social Business

Do you bring your Social Media tools to work?

Do you get a similar experience from your Corporate platforms asyou get from your Social Media platforms?

Do you feel the same need to engage on your Corporate platforms as you do on your Social Media platforms?

Do you find it difficult to locate the rightinformation, experts and also knowledge?

A Social Business is an Open Business….And it is ConnectedAnd it is in Context!

And Social Business Softwaregives Context to… Corporate Repositories Content Projects Processes Documents Policies Business Intelligence Analytics …

And Social Business Softwaregives Context to… Corporate Repositories Content Projects Processes Documents Policies Business Intelligence Analytics … Through the Right Adoptionand Engagement Strategy

Vendors Some of them 

Popular No Social FeaturesStrong Eco System False Claims of SocialAlready Procured Slow Release Cycle (Next expected in 2013) 800 Pound Gorilla (Forrester)

Based on SharePoint Lack of Local PartnersFills the Gaps of Social Dependencies onFeatures in SharePoint Microsoft’sStrong Integration with RelationshipsMicrosoft Lync for Future Vision not clearUnified as Microsoft PlanningCommunications Social features in next release

IBM Connections Industry Leader along side Jive Strong collaboration with IBM Cognos & WebSphere Private Cloud Deployment Expensive Very Strong Integration Hidden Costs for with MS SharePoint and additional features Office Multiple products stack Strong Support for Mobile Devices (Apple and Android) Strong Case Studies

Industry Leader along side Lack of Partner in theIBM Connections regionWent Public with a strong Less detailedIPO integration withThought Leader Microsoft SharePointExtensive Case Studies and OfficeAdherence to Open Product Roadmap isStandards not clear

Best User Experience Lack of Partner in theSimilar to Popular Social regionMedia Tools No Private CloudStrong SharePoint OfferingsIntegration Pricing per Seat,Integrates well with difficult to scale out atEnterprise Search the National level.Tight Security ControlsWent Public in 2011

Open Source Lack of Partner in theVery strong community regionEnterprise Grade Lack of good PHPExtensive Case Studies Technical Resources inSuitable for both public the regionfacing and private facing Commercial Openwebsites. Source Model is notCommercial Support widely tested in theThrough Acquia region.

Over 6,500 Organizations Pricing per seatVery strong for Public Pricing expensiveFacing WebsitesVery strong for Customer- Lack of Partners in theInteracting Employees regionPrivate Cloud Available Lack of consultingStrong Features practice for adoption

Very strong Public Sector Expensivepractice Primarily a CMSStrong Local Presence vendor diversifying withDiverse Feature sets Social FeaturesFlexible Deployment Features not completeModel (Public Cloud,Private Cloud, On Limited Social AnalysisPremise) toolsCase Studies

No Clear WinnerHave to Prioritize RequirementsDevelop a Vendor Selection MatrixEngage Vendors for DemosPilot First

Social Business as aKnowledge Management Enabler?

Social Business as a Knowledge Management Enabler? • Improve Knowledge Velocity

Social Business as a Knowledge Management Enabler? • Improve Knowledge Velocity • Improve Knowledge Momentum

Social Business as a Knowledge Management Enabler? • Improve Knowledge Velocity • Improve Knowledge Momentum • Identify Knowledge Hoarders

Social Business as a Knowledge Management Enabler? • Improve Knowledge Velocity • Improve Knowledge Momentum • Identify Knowledge Hoarders • Reduce Knowledge Hoarding

Social Business as a Knowledge Management Enabler? • Dynamic Expert Locator

Social Business as a Knowledge Management Enabler? • Dynamic Expert Locator • Enabling Knowledge Accidents

Social Business as a Knowledge Management Enabler? • Dynamic Expert Locator • Enabling Knowledge Accidents • Employee and Customer Engagement

Social Business as a Knowledge Management Enabler? • Dynamic Expert Locator • Enabling Knowledge Accidents • Employee and Customer Engagement • Value Chains and Team Collaborations

Knowledge Management isKnowledge Engagement

Knowledge Management isKnowledge Engagement Through Social Business

KM is a Social Business

by Atif Abdul-Rahman

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