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Social media in 15minutes
 

Social media in 15minutes

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    Social media in 15minutes Social media in 15minutes Presentation Transcript

    • From  Status  Updates  to  Brand  Storytelling  The  Evolu9on  of  Social  Media    July  2012   New  York  -­‐  Toronto  -­‐  London  –  Portland     All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.      
    • 800+  MILLION  PEOPLE   3  OF  EVERY  4   ACCOUNTS  FOR  1  OF   =  55%  OF  THE   MINUTES  SPENT   EVERY  7  MINUTES   WORLD’S  ONLINE   SOCIAL   ON  THE  WEB   AUDIENCE   NETWORKING    has  proven  to  be  a   in    communica:ons.  Its    cannot  be  overstated.   USERS  SPEND  50%   THE  #1  SOCIAL   MORE  TIME  ON   NETWORK  IN  33  OF   WEBSITES  WHEN   THE  40  MARKETS   LOGGED  IN  VIA   COMSCORE  TRACKS   FACEBOOK   CONNECT   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       2  
    •  are  prone  to   to  fans,    oKen  trea:ng  ‘owned’  social  media  connec:ons     like  paid  media.   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       3  
    • The    is  that  many  marketers  and  agencies  default  to  the   as  their  ‘social  strategy’   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       4  
    • Social  Media  Industrial  Complex  •  Likes!  Comments!  Shares!  Fans!  •  Content  Report  •  Sen:ment  Analysis  •  Response  Management  •  Workflows  •  Applica:ons  &  Tabs  •  Facebook  Rules  •  Popularity  contest  •  Design  assets  •  Paid  media  spend  •  Ad  campaigns  •  ROI   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       5  
    • What’s  Your  Story?   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       6  
    • Communica9ons  Challenge     Marke9ng   Marke9ng  2.0   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       7  
    • Social  Enterprise         “An  organisa:on  that   ,  rather  than   maximizing  profits  for  external  shareholders.”   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       8  
    • Revenge  of  the  Humani9es  Social  Media  is   in  more  efficient  and   effec:ve  ways.     New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       9  
    • Ecosystem  of  Niche  Networks   People  are  choosing  more   personalized  and  curated  experiences,    and  look  for   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       10  
    • Integrated  Life:  On  &  Off   PLACES   Offers   BAKING  RECIPES   Ingredients  &  Equipment   BAKE  PARTIES   Friends  &  Fans   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       11  
    • Be  Yourself.     “The   hasn’t  been  the   new  :meline,  a  Mafia   assassina:on  game,  or  even   the  company’s  ini:al  public   offering  –     ,   best  known  for  playing  Mr   Sulu  in  the  original  Star  Trek   series.”   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       12  
    • Be  Interes9ng.   The  ‘Ten  Most   Followed  Users  on   Pinterest’  are  not   famous  celebri:es  but   have  created  brands  of   themselves  through   their  social  media   storytelling.   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       13  
    • Be  Visual.   Photos  are  powerful    of  the  world  around  us.     Brands  are  leveraging  Photography  to  tell   stories  and     .     New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       14  
    • Be  Collabora9ve.   Leverage  evolving   to   transform  how  a   brand  can  drive   relevant   so  people  can  come  together  to     and   and    one   .   another.   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       15  
    • Be  Topical.  Storify  allows  brands  to   around  a  specific  topic,  event,  concept  or  idea  and   around  it   onto  brand  sites  or  Tumblr   and  can  be  easily   ,    and   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       16  
    • Be  Prolific.   Heineken’s  “Sunrise  belongs  to   moderate  drinkers”  campaign  is   involving  consumers  to  take  and   tag  photos  of  their  best  sunrise   moments,  making   .   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       17  
    • Be  Civic.   New  York  -­‐  Toronto  -­‐  London  –  Portland   All  materials  contained  within  this  presenta:on  are  copyright  Syncapse  Corp.  2010.  Reproduc:on  or  distribu:on  is  prohibited.       18