You must differentiate your organization from others with a similar mission and provide an emotional experience for donors. How can we stand out from the crowd and make a personal connection with our donors? What about the social aspect of fundraising? Friends influence friends all the time and if they trust the community, they will extend their trust to you. How do I build trust and transparency? Your donors expect the latest technologies and innovations as a way to connect with you. How do we leverage the latest technology to stay connected and appeal to new donors? Engagement with your donors will be critical to differentiation. It’s not enough to ask for a donation and send an email explaining your mission. How do I engage with my existing and potential donors and excel in 2011?
eTapestry allows you to connect with you donors, members and volunteers through multichannel marketing keeping the constituent at the center/heart of the database. Tracking all correspondences back to the donor record / “journal” providing the best donor experience possible.
School on Wheels replaced their spreadsheets with eTapestry and saw immediate results that speak for themselves:The ChallengeSchool on Wheels used Microsoft Excel® spreadsheets to manage its data, but staff could not query for mailings to board members, corporations, foundations, etc. Further compounding the problem was the fact that different spreadsheets were kept across the organization and there was no visibility into the data, its accuracy, or the overall well-being of School on Wheels.The SolutionMore than five years ago, a board member introduced the organization to eTapestry, and as a small organization, School on Wheels began using the free “under 500” database (the very first offering in the eTapestry family). Since then, the organization’s database has grown to 2,500 records and staff now use eTapestry’seCommerce, Web 2.0, and Executive Reports modules.The ResultsStaff recently completed a successful online fundraising campaign, raising $30,000 in just one month! They also used the solution to process auction items at the organization’s recent gala, which raised more than $40,000. (For this event, staff used Web 2.0 to manage online giving, which was a huge success.)“Every year we use the database more and more,” said Janet Hiatt, vice president of development. “It’s so user-friendly, and ‘instant message’ support is so convenient - the chat feature makes it so easy to contact the support team when we need to.”School on Wheels staff have built stronger relationships with donors and better engaged board members with eTapestry. Executive Reports has been especially useful; board members can personally call, write, or email donors to thank them for their gifts. Plus, staff can update the records with information about why each donor supports School on Wheels, how they got involved, and more, and they can quickly identify donors who have lapsed or downgraded so that the board can ask for their continued support. They say it’s a great way to engage board members in the fundraising process and keep valuable information about donors in one place, all while retaining and even upgrading donors.
Our missionBlackbaud is the leading global providerof software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions
Now that you know all about the tools that can help you succeed in your fundraising efforts we have award winning support specialist that can answer any of the questions you may have while utilizing all these tools. Not to mention for your convenience we have several ways to contact your customer support representative.
Nami minnesota presentation
EIGHT REASONS WHY ETAPESTRY IS THE RIGHT DONOR DATABASE FOR YOUR NONPROFIT10/19/2011 1
DO THESE QUESTIONS SOUND FAMILIAR? • I want my investments to be in my mission. How can I justify purchasing fundraising software? • How can I make personal connections with donors and prospects when I have a small staff and a crazy schedule? • How do I build trust and transparency with my board and my supporters? • How do I leverage technology to stay connected and appeal to new donors? • How can I get better insight into my fundraising performance?10/19/2011 2
1 EASILY MANAGE ALL INTERACTIONS IN ONE PLACE Constituent10/19/2011 3
2 MANAGE & TRACK RELATIONSHIPS WITH YOUR DONORS, MEMBERS & VOLUNTEERS • Easily manage and cultivate your supporters Members • Increase engagement and responsiveness by leveraging a holistic view of your supporter base Donors • Acquire and retain more Volunteers supporters thanks to the ability to spend less time focusing on data and more time focusing on your mission10/19/2011 4
3 QUICKLY CREATE AND SEND PERSONALIZED COMMUNICATIONS AND ACKNOWLEDGEMENTS10/19/2011 6
4 KEEP YOURSELF AND KEY STAKEHOLDERS UP-TO- DATE WITH ZERO-CLICK DASHBOARDS AND REPORTS Easily answer questions like… • Whats the percentage of donors that are renewing their support from one year to the next? • Which donors give gifts in multiple and/or consecutive years – or months? • Who are the best prospects for major gifts? • How do my giving results compare from one time frame to another? • How many donors lapsed, upgraded, downgraded, o r were new in a certain time frame?10/19/2011 7
REPORTINGMultiple outputoptions Scheduled and delivered to yourself or anyone Strategic & focused to help you build relationships and donor loyalty10/19/2011 8
5 RAISE MORE MONEY WITH BUILT-IN EMAIL AND ONLINE FUNDRAISING TOOLS10/19/2011 9
6 EASILY ACCESS YOUR DATA FROM ANYWHERE ANYTIME FROM YOUR MOBILE DEVICE Office Home • Avoid embarrassing mistakes when with your donors • One touch access to recent giving Road Airport history, donor information, photos, etc. • Increase efficiency Multiple Board • Stay informed even offices meetings when your on the road with real-time dashboards and reportsAnywhere!! PDA’s10/19/2011 10
7 SAVE TIME AND KEEP YOUR DONORS CONFIDENT KNOWING YOUR DATA IS SAFE AND SECURE •Encrypted data • PCI Compliant •SAS 70 Compliant •Multiple Hosting Sites •Redundant equipment •Automatic backups •Automatic updates •Uptime Statistics10/19/2011 11
CASE STUDY: SCHOOL ON WHEELS 30,000 School on 500% raised Wheels’ increase in online in success new donors one month with eTapestry! “eTapestry has enabled us to engage board members in the fundraising process, keep valuable information about donors in one place, and be much more proactive about retaining and even upgrading donors. Every year we use the database more and more and we are thrilled with how easy it is to use.” Janet Hiatt, Vice President of Development10/19/2011 12
CASE STUDY: HAITIAN CHRISTIAN OUTREACH $200,000 Immediate Haitian raised in relief for the Christian online victims of Outreach fundraising Haiti success with eTapestry! After the devastating earthquake of 2010 hit Haiti, Mac Burberry, the organization’s executive director, updated his personal fundraising page and then, through integration with the database and Advanced Email, he was able to send effective communication to more than 2,000 constituents about the need for support.10/19/2011 13
YOUR TECHNOLOGY PARTNER • Blackbaud has the world’s largest nonprofit customer base - 26,000 + organizations - 7000 + organizations using eTapestry • eTapestry was the first on-demand fundraising software delivered over the Internet, giving users’ access from any location and a solution that is automatically backed-up, maintained and updated • Customer retention rate of 98% • Ever-evolving product line to meet changing needs, $45 million invested in R&D in 2010, limited exposure to risk due to Blackbaud’s stability NASDAQ: BLKB, financially stable and growing • 29+ years experience focused on nonprofit community & philanthropy10/19/2011 14
SUPPORT Online Instant Email Telephone Help Messaging10/19/2011 15