Embracing technology as a nonprofit : Dial in Number: 866-410-7442 Conference code: 4066159115 Led by – Tyler Hermon email@example.com
Internet marketing and online fundraising trends An integrated SaaS fundraising solution Website Solutions by eTapestry Website Trends Customer successes Agenda:
What Matters In The Online Space? Online is Thriving First Impressions Count Email Is Alive and Well Social - Everybody’s Doing It Mobile - Get on the Move Multichannel Giving Is Hot http://www.flickr.com/photos/bfsminid/
The World Is Moving Online 79% of American adults use the Internet. http://www.flickr.com/photos/jakojellema/
The Blackbaud Index of Online Giving reports- online revenue increased by 16.2 percent for the 3 months ending 2010 as compared to the same period in 2009. http://www.flickr.com/photos/jakojellema/
60% of donors visit a non-profits website before giving. http://www.flickr.com/photos/7817522@N05/
Social Media Isn’t a Fad, It’s a revolution Facebook has over 600 Million users and half of them log in each day. Over 30 Billion pieces of content are shared monthly.
It’s all about Connecting… These little guy’s are growing up with it. Those 45-65 showed the strongest growth in 2010 Boomers Gen “I”
Donor DatabaseeCommerce Advanced Email Website
Let’s take a look - The Donors View
Your website – the first place a potential donor will go
The view from the non profit(demo)
eCommerce for online donations
Cart for online registration, item sales, volunteer sign-up etc
eMail and Hard Copy Communication – all in one
Multichannel is HOT … ! Median revenue/donor: $339 First year retention: 51% 30% for offline donors 22% for online donors Compared to $88 for offline Compared to $170 for online Multi-year donors retained: 75% 59% for offline donors 52% for online donors http://www.flickr.com/photos/insouciance/
Single Channel is not … First Year Retention is 29.3% for single channel donors http://www.flickr.com/photos/jakojellema/
280,000,000+ websites on the internet 1,500,000+non-profit organizations in the US 200,000+ non-profit websites in the US
eTapestry has built over 300 websites and currently is hosting more than 400 Our website portfolio provides a flexible, easy to use and maintain platform that does not require a backend data base purchase, and we offer immediate implementation times CMS Website Templates:
CMS Template websites
Custom Designed Content management system (cms)
First Impressions Matter It takes less than 3 seconds to evaluate another person based on their appearance, body language, demeanor, mannerisms and dress. http://www.flickr.com/photos/batcave13/
Visitors will decide to stay or leave your website in 4 seconds or less. It continues to shrink. http://www.flickr.com/photos/jlz/
First impressions Matter Websites MUST Be Appealing & Engaging Capture a visitor’s interest immediately When a visitor scans the page they know what the Non-profit is about. Easy-to-understand navigation and overall design. Pages load quickly Most eye-catching elements to load first and near the top of the page.
… Visually compelling … Easy to understand … simple to give
Who we have helped
After selecting eTapestry in 2008, One Brick was able to increase its annual giving goal by $10,000. The goal was attained and then surpassed by $6,000.
The eTapestry solution has enabled staff to send emails from the CRM solution and increase the organization's reach.
Customer spotlight - one brick
eTapestry customer since 2007 After the devastating earthquake of 2010 hit Haiti, the organizations Executive Director was able to quickly add a Personal Fundraising page and bring in over $200,000 “eTapestry is part of our overall fundraising strategy, and because it is an online solution, we were in a perfect position to get quick relief to Haiti by making only a few changes to our website and personal fundraising page. As well, we have seen an overall increase in online giving and have collected gifts from 20 different countries. We are now able to cultivate these new donors through eMarketing tools.” — Mac Burberry, Executive Director, Haitian Christian Outreach Customer spotlight - Haitian outreach
You need an integrated online and offline solution You need to move beyond business as usual You need to drive results You need greater efficiencies You need increased productivity You need greater reporting 6 Reasons You Need an integrated Software Solution Everyone’s Doing It …
What’s next? eTapestry can partner with your nonprofit organization to provide you with an integrated solution including: Database eCommerce Website Personal Fundraising Shopping Cart And much more! Contact us for a free personal needs analysis http://etapestry.com/mobile_access/