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Building your Brand Center with Athento -Smart Document Management-
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Building your Brand Center with Athento -Smart Document Management-

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Athento can help you cover the entire life-cycle of your brand assets.

Athento can help you cover the entire life-cycle of your brand assets.

Published in: Marketing

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  • 1. The Entire Content Lyfe Cycle, Covered by Athento Smart Document Management
  • 2. The Content Life Cycle
  • 3. The Content Life Cycle • Capture: Documents enter into the system. Information obtained automatically from documents. • Manage: Circulation of documents. Exploitation and use of information contained in them. • Store: Where documents are stored, and how to recover them. • Preserve: Long-term conservation and archiving of digital content • Deliver: Mechanisms to get the content to the people who need it, using appropriate media.
  • 4. “The appropriate management of content throughout all of its phases guarantees the preservation of the business’s information, as well as the business’s ability to exploit it”
  • 5. Document and Enterprise Content Management Document management software is the most solid, safe and efficient base to manage all of the content a company has during its complete life cycle.
  • 6. Document and Enterprise Content Management A brand’s digital assets are a type of business content whose management is fundamental, from its creation, until it’s published or archived.
  • 7. Brand Management Managing images Managing Videos Managing audio Flows for revision and approval Searches Managing Logos Management of Digital Brand Assets What do we gain? Allows the team, agencies, collaborators and other stakeholders to have controlled access to our digital assets Versions
  • 8. Brand Management Managing images Managing Videos Managing audio Flows for revision and approval Searches Managing Logos Management of Digital Brand Assets • Brand assets are organized, accessible and secure • 24/7 access from anywhere in the world, from any device • Asset production flows • Version control • Flows with providers • Revising and approving assets • On-line pre-visualization of assets • Extranet and the possibility of sharing brand assets Versions
  • 9. How do we do it? “There is a smarter way to do document management”
  • 10. Managing Digital Brand Assets Versiones
  • 11. 11 Work Desktop Navigation tree Local synchronization of files List of documents
  • 12. 12 Work Desktop Work list Different navigation mechanisms Import documents
  • 13. 13 Working with Assets History of changes Publishing finalized assets Asset metadata State of the asset’s life cycle Start of revision work flows Current version of asset Share subscriptions, likes, etc.
  • 14. 14 Working with Audio Playback line Tags assigned by users
  • 15. 15 Working with Video Preview of video Asset search
  • 16. 16 Working with Video Information about video Different stills from the video
  • 17. 17 Working with Video Intellectual property
  • 18. “Some businesses - whose brand is the most important to them – already work with Athento ”
  • 19. 19 Clients of distinction
  • 20. Why is Athento the best option for managing the life cycle of your content? • Only one application to cover the entire life cycle. • Smart functions • Licenses for the product, not according to the number of users • Powerful integration API • Wide-ranging compatibility with the technological environment • Access to source code
  • 21. Thanks! Any questions? Athento Sales Team www.athento.com USA: +1 954 547 0347 España: +34 952 028 873