The Easy Buttons


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The Easy Buttons

  1. 1. Athens Social Media ENGAGE ANALYZE Highlight the Trust in Your Brand. EASY BUTTONS LISTEN
  2. 2. The Listen Button If someone was talking about you or your business in the other room right now... Would you listen? Deliverables <ul><li>Competitive Research </li></ul><ul><li>Customer Insight Analysis </li></ul><ul><li>Influencer Discovery </li></ul><ul><li>Brand Audit via “Google Presence” </li></ul><ul><li>Creative Review </li></ul>
  3. 3. The Listen Button <ul><li>Competitive Review Who are your competitors locally and nationally? How are they using Social Media? What can we learn? </li></ul><ul><li>Customer Insight Discovery Where are your prospective customers? What are they saying about you/your industry? How do they use Social Media to lead to buying decisions? Are there group leaders that you can reach to influence others? What terms will my customers find me by? What terms can I find them by? </li></ul><ul><li>Influencer Discovery Who is blogging, writing, videoing about your industry? What do they like? Dislike? Who is listening to them? Are there ways to work together with them? </li></ul><ul><li>Brand Audit via “Google Presence” What is the general presence of your business online? Are you on review sites? How old is this content? Is anyone talking about you NOW? How do your customers feel about you? Is that what you want? </li></ul><ul><li>Creative Review What are some cool promos going on in (or outside of) the industry? Can we adopt/create best practices? </li></ul>
  4. 4. The Engage Button Deliverables <ul><li>Unique Content </li></ul><ul><li>“ Retweeted” Content (Aggregated Content) </li></ul><ul><li>Responsive Content </li></ul><ul><li>Complete Implementation Plan </li></ul>We’re all in the content business!
  5. 5. The Engage Button <ul><li>Unique Content What do I want to talk about? Customer stories, philanthropy events, extended services, valuable articles and analysis, Industry News, etc. </li></ul><ul><li>“ Retweeted” (Aggregated) Content How can I interact with other people and businesses and share in their experiences? How can I pass along valuable content to followers? </li></ul><ul><li>Responsive Content How will I handle different situations? Compliments, complaints, requests, employees, etc. </li></ul><ul><li>Complete Implementation Plan What should I say on Social Media? When should I say it? How often should I say it? Where should I share it? How do I stay consistent? How can I tell if I’m on track? Which ‘dials’ do we want to turn? Customer service, New customer acquisition, upsell, etc. </li></ul>
  6. 6. The Analysis Button Deliverables <ul><li>Personal Activity Review </li></ul><ul><li>Return on Engagement Audit </li></ul><ul><li>Return on Investment Audit </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Bi-Monthly Recap Meeting </li></ul>If you can measure it, you can manage it.
  7. 7. The Analysis Button <ul><li>Personal Activity Review Did we accomplish the amount, type, and quality of post as laid out in the plan? </li></ul><ul><li>Return on Engagement Audit How was the content received by your audience? Did they follow? Did they click? Did they respond? Did they forward along? Did they talk about you? </li></ul><ul><li>Return on Investment Audit Did our followers come into our business? Did they buy? Why? Why not? Did we reach our goals? </li></ul><ul><li>Competitive Analysis How did we compare to the benchmark competitors? Are there ways we can improve? Are our methods being adopted elsewhere? </li></ul><ul><li>Weekly Recap Meeting 1-hour recap meeting where we will present to you the activity and results of the Social Influence Marketing program we implement. </li></ul>
  8. 8. Athens Social Media ENGAGE ANALYZE Highlight the Trust in Your Brand. EASY BUTTONS LISTEN