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How to create an Epic campaign
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How to create an Epic campaign

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Transcript

  • 1. Create Epic Campaigns
    • Are you ready?
  • 2. Goal
    • How do we win and how do we measure?
  • 3. Market
    • Who will we reach?
  • 4. Venue
    • Where will we reach them?
  • 5. Demonstration
    • How will we attract them?
  • 6. Communication
    • How will we illustrate our promise?
  • 7. Call to Action
    • What will we ask them to do?
  • 8. Capture
    • How will we capture leads?
  • 9. Sharing
    • How will we make it easy for others to share
    • and be included?
  • 10. Distribution
    • How will we make it live forever?
  • 11. The Beam
    • How does this tie into the core brand?
  • 12. Staff
    • Who will we need?
  • 13. Money
    • How much will we spend?
  • 14. Partners
    • Who else can help?
  • 15. Challenges
    • What do we need to be aware of?
  • 16. Action
    • How do we get started today?