Getting Things Done With Social Media

by atheimer on Nov 05, 2009

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A presentation which takes the popular GTD approach to task management and applies it to popular social media activities.

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A presentation which takes the popular GTD approach to task management and applies it to popular social media activities.

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Getting Things Done With Social Media — Presentation Transcript

2009 Andy Theimer November 4 th , 2009

Landscape

GTD Approach To Social Media

Setup Blog

Email Newsletter

Create Social Profiles

Local Search

Share Buttons

Basic SEO

Viral Video

Write Whitepapers

Write Content

Social Bookmarking

Adding Followers

Widgets

Mobile Apps

Podcasts

Mashups

After GTD

Create Social Profiles (1)

Local Search (1)

Basic SEO (3)

Email Newsletter (2)

Writing Content (2)

1. Social Profiles

1. Social Profiles http://www.twitter.com/ford

1. Social Profiles

http://www.facebook.com/foiledcupcakes

1. Social Profiles

GTD Results

Cost: 2 hours

- Additional Links in Google

Protect links.

You’re company is setup to use the most popular social media platforms.

2. Local Search

Source: comScore

2. Local Search

Source: comScore

2. Local Search

130.5%

Source: Kelsey Group

2. Local Search - Google

GTD Results

Cost: 15 minutes

Another link to your website.

Make it easy for people to find your business.

3. SEO Search Engine Optimization

3. SEO – Page Titles

“ Luminocity”

“ Candles – Luminocity”

GOOD

“ Handmade Candles - Luminocity”

BEST

“ Handmade Scented Candles and Natural Soy Candles – Luminocity”

3. SEO

Content

Don’t overuse images and animation(code)

Use alt text for my images and links(code)

Html site map

Meta Descriptions(code)

GTD Results

Cost: $200/1 skilled hour

Help people find your website.

4. E-mail

E-mail marketing , e-newsletter

4. E-mail

“ I wanted to drop you a quick note to let you know how we’ve been helping our clients during the past 3 months. In August we began offering a new product for annuity compliance monitoring. “

Also check out our company:

LinkedIn | Facebook Fanpage | Pictures | Video

Sincerely, Andy Theimer

GTD Results

Cost: 2 hours / quarter

Give contacts multiple action items.

Keep your company on their radar.

5. Content Creation

Take inventory; pics, vids. Easier and faster to publish then written content.

Set aside half a day and write articles for the month. (4-14)

Look at sent emails for potential topics

GTD Results

Cost: 4 hours / month

Search engines like you.

People will like you.

Doorway to advanced social media usage.

Thank You

Andy Theimer

[email_address]

414-732-5289

Are People Talking?

atheimer I was asked to speak to 30 small business owners as part of an alumni event at the local college. Although everyone thought they were coming to hear about social media I felt some reality would be more beneficial than the typical SM hype so often pitched these days. I reviewed each attendees online presence and decided to give them a GTD approach to things they needed to do online. Several advanced questions were addressed in the Q&A session after-wards. If you're interested in learning more or would like to have me present to your group feel free to email me via linkedin: LinkedIn: http://www.linkedin.com/in/theimer 2 years ago

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Getting Things Done With Social Media

by atheimer on Nov 05, 2009

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Getting Things Done With Social Media — Presentation Transcript