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Top Global Brands
 

Top Global Brands

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This document provides key info on top global brands

This document provides key info on top global brands

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  • http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx http://www.brandirectory.com/league_tables/table/global_500 http://c1547732.cdn.cloudfiles.rackspacecloud.com/BrandZ_Top100_2010.pdf
  • http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx http://www.brandirectory.com/league_tables/table/global_500 http://c1547732.cdn.cloudfiles.rackspacecloud.com/BrandZ_Top100_2010.pdf http://www.social-brand-value.com/2010/04/28/the-top-100-most-valuable-global-brands-2010/

Top Global Brands Top Global Brands Presentation Transcript

  •  
    • The brand Rankings presented is based on a brand valuation methodology that is grounded in both quantitative customer research and in-depth financial analysis.
    • The presentation contains examples of brand leaders that flourished despite the difficult economy.
    • Some of the sharpest brand value appreciation occurred in technology, as it became increasingly personal and central to people’s lives.
    • Despite the difficult economy, strong luxury brands also grew in value.
    • Challenges : Many brand leaders understood and adjusted to new consumer priorities and flourished despite the challenging economy.
    Brands: Background
    • With the shift in consumer attitude, brand leadership became more important last year — and more risk.
    • Consumers expected more from brands last year.
    • Beyond quality and reliability they preferred brands that made them feel good about themselves.
    • Badge value became not only about how much did I spend, but how responsible was the product that I purchased . Leading brands in every category responded to this new imperative.
    The Importance of Brands
    • Knowing a brand’s value enables the CEO, investors, and other stakeholders to make better, more informed decisions.
    • When an intangible asset like brand has a monetary value that can be tracked, the return on a new brand strategy or an investment in marketing initiatives can be more accurately understood.
    • The central role of brand value in business decision making indicates the importance of using the most sensitive and sophisticated brand-evaluation tools.
    The Brand Value
    • key changes and trends shaping the post-recession world included:
    • Sustainability
    • Social Responsibility
    • Health
    A Shift in Brand Values
    • Trust
    • Personalization
  •  
    • 1. Nike
    2. H&M 3. Zara 4. Esprit 5. Adidas 6. Ralph Lauren 7. Next 8. Puma 9. Gap 10. Levi's
  • APPAREL DOWN 4% “ Heritage helped brands as anxious shoppers sought reassurance.” No. Brand Brand Value $M Brand Value Change(2009-2010) 1. Nike 12,597 5% 2. H&M 12,131 1% 3. Zara 8,986 4% 4. Esprit 4,745 -28% 5. Adidas 3,263 -34% 6. Ralph Lauren 2,857 -6% 7. Next 2,569 54% 8. Puma 1,747 -8% 9. Gap 1,321 2% 10. Levi's 920 3%
  •  
    • 1. Louis Vuitton
    2. Hermès 3. Gucci 4. Chanel 5. Hennessy 6. Rolex 7. Moët & Chandon 8. Cartier 9. Fendi 10. Tiffany & Co.
  • “ At all price levels customers were more discriminating, and not just because they had less money to spend. They sought unusual items, adding the personal and unique to the calculus of value.” LUXURY DOWN 3% No. Brand Brand Value $M Brand Value Change(2009-2010) 1. Louis Vuitton 19,781 2% 2. Hermès 8,457 8% 3. Gucci 7,588 2% 4. Chanel 5,547 -11% 5. Hennessy 5,368 -1% 6. Rolex 4,742 -14% 7. Moët & Chandon 4,279 -12% 8. Cartier 3,964 -19% 9. Fendi 3,199 -8% 10. Tiffany & Co. 2,383 6%
  •  
    • 1. Gillette
    2. Colgate 3. L'Oréal 4. Avon 5. Nivea 6. Garnier 7. Lancôme 9. Oral B 10. Crest 11. S hiseido 12. Olay 13. Estée Lauder 14. Secret 15. Signal 8. Dove
  • “ Marketing personal care products in the recession required driving down price while reinforcing trust.” PERSONAL CARE 4% No. Brand Brand Value $M Brand Value Change(2009-2010) 1. Gillette 20,663 -10% 2. Colgate 14,224 15% 3. L'Oréal 14,129 -6% 4. Avon 7,293 -16% 5. Nivea 5,624 -14% 6. Garnier 4,955 -5% 7. Lancôme 3,960 -7% 8. Dove 3,564 9% 9. Oral B 3,501 0% 10. Crest 3,071 5% 11. Shiseido 2,617 9% 12. Olay 2,590 -10% 13. Estée Lauder 1,979 -7% 14. Secret 1,717 -8% 15. Signal 1 -9%
  •  
    • 1. Walmart
    2. Amazon 3. Tesco 4. Carrefour 5. Target 6. eBay 7. Home Depot 9. Auchan 10. Lowe's 11. Best Buy 12. IKEA 13. Marks & Spencer 14. Asda 15. Kohl's 8. ALDI
  • “ Betting on enduring changes in consumer attitudes, Walmart launched a new store prototype, reflecting a strategic shift in favour of price and value over endless choice.” RETAIL 1% No. Brand Brand Value $M Brand Value Change(2009-2010) 1. Walmart 39,421 -4% 2. Amazon 27,459 29% 3. Tesco 25,741 12% 4. Carrefour 14,980 0% 5. Target 12,148 -1% 6. eBay 9,328 -28% 7. Home Depot 8,971 -3% 8. ALDI 8,747 1% 9. Auchan 7,848 NA 10. Lowe's 7,008 10% 11. Best Buy 5,807 18% 12. IKEA 5,710 -15% 13. Marks & Spencer 5,699 -5% 14. Asda 4,922 -9% 15. Kohl's 4,371 12%
  •  
    • BMW
    Toyota Honda Mercedes Porsche Nissan Ford Audi Renault Ferrari VW Hyundai
  • “ While several brands did well, the central story of the recession was more about which brands declined the least in sales and value.” Source: Millward Brown Source: BrandFinance® Source: Interbrand No. Brand Millward Brown Brand Value US $M 1. BMW 21,816 2. Toyota 21,769 3. Honda 14,303 4. Mercedes 13,736 5. Porsche 12,021 6. Nissan 8,607 7. Ford 7,039 8. VW 6,994 9. Audi 3,624 10. Renault 3,260 No. Brand Interbrand Brand Value US $M 1. Toyota 26,192 2. Mercedes 25,179 3. BMW 22,322 4. Honda 18,506 5. Ford 7,195 6. VW 6,892 7. Audi 5,461 8. Hyundai 5,033 9. Porsche 4,404 10. Ferrari  3,562 No. Brand BrandFinance® Global 500 US $M 1. Toyota 27,319 2. BMW 16,616 3. Mercedes 13,883 4. Honda 13,083 5. Ford 12,652 6. VW 11,468 7. Nissan 10,412 8. Porsche 7,994 9. Renault 7,042 10. Hyundai 3,905
  •  
    • 2. Aquafina
    1. Evian 4. Dasani 3. Perrier 8. Vittel 7.Pure Life† 5. Volvic 10. Contrex 9. Levissima 6.Poland Spring
  • BOTTLED WATER DOWN 2% “ And it doesn’t help that tap water is ‘in’. Many also request tap rather than bottled water in restaurants because it is free and fashionable.” No. Brand Millward Brown Brand Value $M Brand Value Change (2009-2010) 1. Evian 907 21% 2. Aquafina 785 -3% 3. Perrier 653 -5% 4. Dasani 602 -1% 5. Volvic 564 6% 6. Poland Spring 487 -3% 7. Pure Life† 361 -21% 8. Vittel 335 -3% 9. Levissima 303 -6% 10. Contrex 241 -16%
  •  
    • 2. Subway
    1. McDonald's 4. KFC 3. Starbucks 8. Taco Bell 7. Wendy's 5. Pizza Hut 10. Arby's 9. Burger King 6. Tim Hortons
  • Fast Food UP 1% “ The leading hamburger chains – McDonald’s, Burger King and Wendy’s – improved the ingredients of their core offering” No. Brand Millward Brown Brand Value $M BrandFinance® Global 500 US $M Interbrand Brand Value US $M 1. McDonald's 66,005 20,192 33,578 2. Subway 12,032 N/A N/A 3. Starbucks 7,502 5,187 3,339 4. KFC 7,147 N/A 5,844 5. Pizza Hut 3,363 N/A 3,973 6. Tim Hortons 3,236 N/A N/A 7. Wendy's 2,491 N/A N/A 8. Taco Bell 1,835 N/A N/A 9. Burger King 1,767 N/A N/A 10. Arby's 682 N/A N/A
  •  
    • 2. Diet Coke/Coke Light/Zero
    1. Coca-Cola 4. Red Bull 3. Pepsi 8. Dr. Pepper 7. Gatorade 5. Fanta 10. Diet Pepsi 9. Mountain Dew 6. Sprite
  • SOFT DRINKS DOWN 1% “ As the soft drink category is being flanked by water, fruit juices, smoothies, energy drinks and other options, the iconic brand leaders, Coke and Pepsi, are developing line extensions aimed at new consumer tastes.” No. Brand Millward Brown Brand Value $M BrandFinance® Global 500 US $M Interbrand Brand Value US $M 1. Coca-Cola 54,523 70,452 34,844 2. Diet Coke/ Coke Light/Zero 13.460 N/A N/A 3. Pepsi 10,434 15,991 14,061 4. Red Bull 8,917 N/A N/A 5. Fanta 4,662 N/A N/A 6. Sprite 3,855 N/A 5,777 7. Gatorade 2,935 3,225 N/A 8. Dr. Pepper 2,536 N/A N/A 9. Mountain Dew 2,322 3,510 N/A 10. Diet Pepsi 2,318 N/A N/A