SOCIAL GAME DESIGN: MAKING GAMES FOR SHARING
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This is the slides Oscar Used to talk about issues affecting social game design in his webinar or August 25th 2015
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SOCIAL GAME DESIGN: MAKING GAMES FOR SHARING
- 1. SOCIAL GAME DESIGN MAKING GAMES FOR SHARING Oscar Clark Unity Ads & Everyplay Evangelist
- 2. SHOW IS BETTER THAT TELL GAMES ARE SOCIAL
- 5. SOCIAL IS KEY TO PURCHASE Expectation of Delight Fear of Missing Out Social Capital Abnegation Permission To Buy
- 7. Helpers in Puzzles & Dragons WANDERERS
- 8. PERSONAL AFFIRMATION Everyplay Video from “Are You In Over Your Head?”
- 9. SOCIAL CAPITAL The ‘Gold Suit’ from Playstation@Home
- 10. SOCIAL CAPITAL The ‘Emo Goose’ from Crossy Road
- 15. CREATERIA
- 17. YOGSCAST http://www.yogscast.com/video/YST6oQOJ4Uzy/category/all/tag/all/section/most_viewed_show
- 18. TWITCH
- 19. NBA VS LOL From Game Theory YouTube Channel https://www.youtube.com/watch?v=qYlpxFWXCM8
- 20. INSOMNIA 54
- 22. ESPORTS ARE BIG MONEY …But VERY Few Games Make The Big Time
- 23. A TOUCH OF ALCHEMY …Developers Have Very Little Control Social Identity Niche LORE Brand Reach Social Zeitgeist
- 24. COMMUNICATION …Why is it inherently worthwhile in your game? http://www.crbm.cnrs.fr/images/Com-Science/buzz.jpg
- 25. INTERDEPENDENCE …Stability in any relationship is about expectations My Game: Effort Vs Reward Expected: Effort Vs Reward Other Game: Effort Vs Reward
- 26. REPLAYABILITY VS PURPOSE Counter-Strike: Global Offensive
- 27. COMPETENCE VS ACCESS Vain Glory
- 30. YOU CANT FAKE AUTHENTICITY http://syntheticremarks.com/wp-content/uploads/2014/12/Real-or-Fake.png
- 32. PLAYERS HAVE THEIR AUDIENCE http://www.nonfictiongaming.com/2014/07/esports-may-career-sooner-think/
- 33. SOCIAL IS NOT JUST AN SDK Game As Medium Collaboration Communication Affirmation Aware eSports/Machinima Leagues/Guilds Social Sharing Leaderboards/UGC Social Capital/Helpers
- 34. Thank you Oscar Clark oscarc@unity3d.com @athanateus Questions? Sign up and integrate today https://developers.everyplay.com
Editor's Notes
- Crossy Roads: 551126 replays 489292 members
- 60% of players who play more than 10 hours also pay (get Citation)
- Journal of Marketing - James W. Taylor wrote about The Role of Risk in Consumer Behavior quoting Raymond Bauer’s 1960 work on consumer behavior as risk taking.
- Every IAP has the potential for a social dimension – including Opt In Video Ads (Too often ignored)
- Using the game tools as a way to communicate to your players can be very powerful, especially to seed that behaviour in your players (Eat your own dog food). Authenticity is essential!
- 1. The main way people trade items/goods is by what is called "wheating". This means that once a trade is agreed upon, the person offering to sell you the traded item will have 1 wheat crop being sold at 1coin up for sale at their stall. You would then buy that wheat to inform the other party you are there and ready to finalize the agreed upon trade. *Please note: If you are browsing other stalls and there is 1 wheat for 1 coin in the last stall, a trade is in progress. Please refrain from buying anything out of that box at that time. 2. As a newbie to a forum, it is expected that you are to receive your buy or trade last. This means the other party buys/sells to you only after you have traded with them your end of the deal. This helps greatly with creating a community of people helping each other rather than those who want to steal or make a quick coin. 3. It is greatly appreciated that you either know or ask a fellow gamer if its ok to add them and send them a friend request before simply spamming masses to be your friend on the Game Center. Most players will ignore your request if you do this. 4. If you see a trade that you would like to do, rather than filling the thread, create a PM, or Private Message with that person. It's much easier to negotiate with them personally on the trade rather than having it fill up the main thread. To do this, on the iPad simply tap their name on the left side and a drop box will appear. You can select Private Message from here. 5. All trading/wheating is done in the back of the stalls. If you see other items or wheat for 1 coin and are looking to complete an agreed trade, please look for the wheat in the back. It will save you the possible loss of a valuable item to a quick stall browser!
- Less than 30% of people ever save their created game
- Explanation of how to play the game/use Mods
- Machinema style – the game is the background
- Needs not just a suitable game and committed players but an organisation, rules and broadcast medium
- Even if its only themselves
- Even if its only themselves
- Even if its only themselves