HOW?
PRINT
THROUGH
ONLINE
MOBILE
PRINT
164,813
READERS
*Source: NADbank 2011 Study, Percentages may not total 100% due to rounding, refusals and nonrespons...
PRINT
164,813
READERS
69% is in the age range of 25 - 64
79% making over 50K – 100+K
65% have some post secondary or more
...
PRINT
THROUGH
ONLINE
MOBILE
ONLINE
226,374POPULATION
OF REGINA
*Source: NADbank 2011 Study, Percentages may not total 100% due to rounding, refusals a...
ONLINE
226,374POPULATION
OF REGINA
302,000UNIQUE
VISITORS
*Source: NADbank 2011 Study, Percentages may not total 100% due ...
ONLINE
90% is in the age range of 25 - 64
85% making over 50K – 100+K
78% have some post secondary or more
*Source: NADban...
3.2
2009
Million
PAGE VIEWS
*Source: Adobe® SiteCatalyst®, 2008 – 2011
3.2
6.3
2009
2011
Million
Million
PAGE VIEWS
*Source: Adobe® SiteCatalyst®, 2008 – 2011
Per Month
PAGE VIEWS
DOUBLE
WITHIN A YEAR
*Source: Adobe® SiteCatalyst®, 2008 – 2011
PRINT
THROUGH
ONLINE
MOBILE
MOBILE
137,234UNIQUE VISITORS
*Source: comScore MobiLens™ Apr 2013 – Jun 2013, Percentages may not total 100% due to round...
MOBILE
UNIQUE VISITORS
75% is in the age range of 13 - 44
77% making over 50K – 100+K
41% have Bachelor’s or more
*Source:...
380
2011
Thousand
PAGE VIEWS
*Source: Adobe® SiteCatalyst®, August, 2012
2
2011
2012
Thousand
Million
PAGE VIEWS
*Source: Adobe® SiteCatalyst®, Dec, 2012
Per Month
380
PAGE VIEWS
INCREASED
LESS THAN A YEAR
260%
*Source: Adobe® SiteCatalyst®, August, 2012
THANK
YOU
Lets face it!
We’rekindofa
DEAL
*Source: Anchorman The Legend of Ron Burgundy
Leader-Post - We are a big deal
Leader-Post - We are a big deal
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Leader-Post - We are a big deal

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This was my 1st presentation created for Leader-Post.
The Presentation focuses on audiences and the growth and reach of the newspaper with its multiple platforms.

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Transcript of "Leader-Post - We are a big deal"

  1. 1. HOW?
  2. 2. PRINT THROUGH ONLINE MOBILE
  3. 3. PRINT 164,813 READERS *Source: NADbank 2011 Study, Percentages may not total 100% due to rounding, refusals and nonresponses.
  4. 4. PRINT 164,813 READERS 69% is in the age range of 25 - 64 79% making over 50K – 100+K 65% have some post secondary or more *Source: NADbank 2011 Study, Percentages may not total 100% due to rounding, refusals and nonresponses.
  5. 5. PRINT THROUGH ONLINE MOBILE
  6. 6. ONLINE 226,374POPULATION OF REGINA *Source: NADbank 2011 Study, Percentages may not total 100% due to rounding, refusals and nonresponses.
  7. 7. ONLINE 226,374POPULATION OF REGINA 302,000UNIQUE VISITORS *Source: NADbank 2011 Study, Percentages may not total 100% due to rounding, refusals and nonresponses. *Source: comScore Apr 2013 – Jun 2013, Percentages may not total 100% due to rounding, refusals and nonresponses.
  8. 8. ONLINE 90% is in the age range of 25 - 64 85% making over 50K – 100+K 78% have some post secondary or more *Source: NADbank 2011 Study, Percentages may not total 100% due to rounding, refusals and nonresponses. 226,374POPULATION OF REGINA 302,000UNIQUE VISITORS *Source: comScore Apr 2013 – Jun 2013, Percentages may not total 100% due to rounding, refusals and nonresponses.
  9. 9. 3.2 2009 Million PAGE VIEWS *Source: Adobe® SiteCatalyst®, 2008 – 2011
  10. 10. 3.2 6.3 2009 2011 Million Million PAGE VIEWS *Source: Adobe® SiteCatalyst®, 2008 – 2011 Per Month
  11. 11. PAGE VIEWS DOUBLE WITHIN A YEAR *Source: Adobe® SiteCatalyst®, 2008 – 2011
  12. 12. PRINT THROUGH ONLINE MOBILE
  13. 13. MOBILE 137,234UNIQUE VISITORS *Source: comScore MobiLens™ Apr 2013 – Jun 2013, Percentages may not total 100% due to rounding, refusals and nonresponses.
  14. 14. MOBILE UNIQUE VISITORS 75% is in the age range of 13 - 44 77% making over 50K – 100+K 41% have Bachelor’s or more *Source: comScore MobiLens™ Apr 2013 – Jun 2013, Percentages may not total 100% due to rounding, refusals and nonresponses. 137,234
  15. 15. 380 2011 Thousand PAGE VIEWS *Source: Adobe® SiteCatalyst®, August, 2012
  16. 16. 2 2011 2012 Thousand Million PAGE VIEWS *Source: Adobe® SiteCatalyst®, Dec, 2012 Per Month 380
  17. 17. PAGE VIEWS INCREASED LESS THAN A YEAR 260% *Source: Adobe® SiteCatalyst®, August, 2012
  18. 18. THANK YOU
  19. 19. Lets face it! We’rekindofa DEAL *Source: Anchorman The Legend of Ron Burgundy

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