Desi̇gn+to..
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Desi̇gn+to.. Presentation Transcript

  • 1. DESIGN TO BE DİFFERENT
    Mürüvvet PEKŞEN
  • 2. DESİGN TO BE DİFFERENT
    • Differentwaystodifferentiate
    • 3. Enteringtheemotionaleconomy
    • 4. Differentwaystodifferentiate
    • 5. Embracingemotionseverywhere
    • 6. Howtomakedesignworkforyou
  • Welive in a surplussociety
    • Morefun
    • 7. Morefear
    • 8. Morefreedom
    • 9. Moreresponsibilities
    • 10. Moreproducts
    • 11. Moreservices
    • 12. Morecompetition
    • 13. Moreopportunities
  • Theaverageconsumer is nowexposedtosome 247 advertisementeveryday…
  • 14.
  • 15.
  • 16.
  • 17. Productshavebecomeincreasinglyhomogenous.
  • 18. Successdepends on ourability (tocombineandrecombinethingsintosomethingthat is desirable)
  • 19.
  • 20.
  • 21. Differentiation is vital.
    Offeringdifferentthings in differentwaystodifferentpeople
    Differencewasbased on location
    Differencewasbased on technologicalinnovation
    Organizationalinnovationsgaverisetonewtemporarymonopolies
    Pursuedmanagementfadsandfashionswithincreasingzeal
    DİFFERENT WAYS TO DİFFERENTİATE
  • 22. Short –livedYoumay be one step ahead, but theotherswillsooncatchup
  • 23. ENTERING THE EMOTIONAL ECONOMY
    Ifbeinggood is no longerenough, there has to be a betterway, a moreoriginalroutetodifferentiation.
    Devolopingsensationalstrategieswhichembrancetheemotions, andcapturetheattention of consumers.
    Ethicsandaesthetics, feelings, andfantastics, havelittleto do withlogic, but everythingto do withaffection, intuition, anddesire.
  • 24. Emotionsandimagination
  • 25. INFINITE INOVATİON
    Thenewgame is infinite
    Design is subjective
    Design is evenimportant
  • 26. EMBRACING EMOTİONS EVERYWHERE
    Design is fact of life andallembracing
    Theevolution of retailstores
    Business is increasinglyfashiondriven.
  • 27. HOW TO MAKE DESİGN WORK FOR YOU
    TheCriticalcomponentsandsources of competitiveadvantagemust be turnedinto a smallthingforallpeople in theorganization.
  • 28. HOW TO MAKE DESİGN WORK FOR YOU
    1- Build an organizationaltribe
    2-Extendthetribebiographically
    3-Identifyandinvolveeindividuals
    4-Replacetherationalwiththeemotional
  • 29. Design is personal
    Design-drivencompaniesrequirestrongcultures.
    Building an organizationaltribe
  • 30. Theyare global of people
    -no matterwheretheywereborn-
    -Valuesandattitues
    Extendthetribebiographically
  • 31. A productintroducespeoplethatown it
    Theywantproduct in respectsare as unique as theirownfingerprints.
    Companiesmustcustomize – thenstillfurther
    Nichesarebecoming ever smaller
    Onetoonedesign
    Identifyandinvolveindividuals
  • 32. Fourways in whichyou can communicatewithpeople
    -Reason
    -Affection
    -Intuition
    -Desire
    Replacetherationalwiththeemotional