Theaverageconsumer is nowexposedtosome 247 advertisementeveryday…
Successdepends on ourability (tocombineandrecombinethingsintosomethingthat is desirable)
Differentiation is vital. Offeringdifferentthings in differentwaystodifferentpeople Differencewasbased on location Differencewasbased on technologicalinnovation Organizationalinnovationsgaverisetonewtemporarymonopolies Pursuedmanagementfadsandfashionswithincreasingzeal DİFFERENT WAYS TO DİFFERENTİATE
Short –livedYoumay be one step ahead, but theotherswillsooncatchup
ENTERING THE EMOTIONAL ECONOMY Ifbeinggood is no longerenough, there has to be a betterway, a moreoriginalroutetodifferentiation. Devolopingsensationalstrategieswhichembrancetheemotions, andcapturetheattention of consumers. Ethicsandaesthetics, feelings, andfantastics, havelittleto do withlogic, but everythingto do withaffection, intuition, anddesire.
INFINITE INOVATİON Thenewgame is infinite Design is subjective Design is evenimportant
EMBRACING EMOTİONS EVERYWHERE Design is fact of life andallembracing Theevolution of retailstores Business is increasinglyfashiondriven.
HOW TO MAKE DESİGN WORK FOR YOU TheCriticalcomponentsandsources of competitiveadvantagemust be turnedinto a smallthingforallpeople in theorganization.
HOW TO MAKE DESİGN WORK FOR YOU 1- Build an organizationaltribe 2-Extendthetribebiographically 3-Identifyandinvolveeindividuals 4-Replacetherationalwiththeemotional
Design is personal Design-drivencompaniesrequirestrongcultures. Building an organizationaltribe
Theyare global of people -no matterwheretheywereborn- -Valuesandattitues Extendthetribebiographically
A productintroducespeoplethatown it Theywantproduct in respectsare as unique as theirownfingerprints. Companiesmustcustomize – thenstillfurther Nichesarebecoming ever smaller Onetoonedesign Identifyandinvolveindividuals
Fourways in whichyou can communicatewithpeople -Reason -Affection -Intuition -Desire Replacetherationalwiththeemotional