The presentation highlights recent research conducted by the University of Georgia's Department of Financial Planning, Housing, & Consumer Economics. The specific focus is on an emphasis that the department made to implement residential property management classes within the general housing curriculum. The results are dual track, in that they cover responses given by both students and apartment industry members, two important stakeholders in the overall development of a successful program. The research team would also like to thank Maureen Lambe of the National Apartment Association for her help in making available NAA membership lists to make such industry surveys possible.

1. Gauging Stakeholder Interest in
Residential Property
Management Programs
By: Andy Carswell and Debbie Phillips
HACE 4300

2. WHAT WE PLAN ON
COVERING
• Introduction/State of Industry
• Description of Industry Survey/Results
• Description of Classroom
Survey/Results

3. Industry Snapshot
• Rental Housing is a
Major Force in the U.S.
Economy:
– 30.6% of U.S. households
are renter occupied
households.
– 34.6 Million households
sheltering 81.5 million
residents.
– Rental housing accounts for
about 2% of Gross
Domestic Product, placing it
on par with industries such
as transportation and
utilities.

4. Industry Growth
•
•
•
Industry employment totaled
670,000 jobs in 2004, up 4%
from December 2002.
Employment is predicted to
rise by 11,000 jobs per year
reaching 738,000 jobs in
2010.
Current apartment inventory,
22.5 million apartment
homes, grew by 7% from last
year’s inventory of 21.1
million homes.

5. Management
• The typical apartment
manager:
– Operates an apartment
community with 248
apartment homes.
– Leads a team of 6 on-site
staff.
– Develops and executes
an annual budget of $2.1
million.
– Maintains a real estate
asset valued in excess of
$12 million.

6. DESCRIPTION OF RPM
EXECUTIVE SURVEY
• Origins  UGARF grant
• Target Audience  MF professionals within GAA
• Survey Disbursement Period  August – October
2005
• Intent
 to identify the types of classes most in demand by
industry members
 to find out what type of demand there is for RPM
programs like ours in Georgia
 to determine characteristics of MF executives
interested in RPM major

11. ODDS RATIO RESULTS
• No significant results for:
 # of years working in the industry *
interest in RPM
 amount of corporate training
performed * interest in RPM
• Significant results occurred with:
 Non-owner (2.61X)  p = .044
 Larger (2.80X)  p = .036
 GA+ (3.23X)  p = .011

12. STUDENT SURVEY
RESULTS

16. Careers in RPM
• 60% of students surveyed
responded that they would
be “Very Likely” or “Likely”
to consider a career in the
field of Residential
Property Management.
• 65.9% said they felt “Very
Strongly” or “Strongly” that
Residential Property
Management should be
offered as a major.

17. For More Information…
Andy Carswell, Ph.D.
University of Georgia
(706) 542-4867
carswell@uga.edu