CONTENTS OFPRESENTATION• INTRODECTION OF MOBILINK• INTRODECTION OF JAZZ• PRODUCT STRATEGY• POSITIONING STRATEGY• PROMOTIONAL & DISTRIBUTIONAL STRATEGY• PRICE STRATEGY• COMPETITIVE STRATEGY• SWOT ANALYSIS• CORPORATE STRATEGY• PRODUCT LIFE CYCLE STRATEGY• JAZZ AS PIONEER• SUGGESTIONS• PRODUCT LINE STRATEGY• CONCLUSION
Type Private Limited CompanyIndustry TelecommunicationGenre SubsidiaryFounded 1994Founder(s) Motorola USAHeadquarters Islamabad, PakistanArea served 10,000 cities, towns, and villagesacross PakistanKey people Rashid Khan, President and CEOProducts postpaid indigo , prepaid JAZZ,jazba Mobilink PCO, WiMAXRevenue $1.5 billionEmployees 7000Parent Orascom Telecom EgyptVimpelcom GroupWebsite www.mobilinkgsm.com
Mobilink Introduction• Mobilink is the leading cellular serviceprovider in pakistan to 30 m customers.• The Mobilink have 38% market share.• Mobilink was launched jazz as a firstprepaid brand in Pakistan in 1998 .• Now the Mobilink is the 5th biggertelecommunication industry all over theworld.• At that time it wasn’t easy to handle all thePakistani prepaid customers so its lead tomany innovations in its products.
INTRODUCTION OF JAZZ.Mobilinks corporate postpaid package is sold underthe brand name "Indigo" and prepaid by the nameof "Jazz".it is impossible to resist the joyous celebration thatpersonifies Jazz. Providing a bouquet of benefits inthe form of fun services, attractive call rates andnetwork reliability, Jazz liberates you from theshackles of silence so that you can better expressyourself.Jazz now expands it boundaries to bring to youeven more international destinations!
PRODUCT STRATEGY• In the product strategy the jazz introduce the 92different product which have different price rateaccording to the target segment.• Jazz check the need of the customers and launchnew package according to customer need .• They have following packages of jazz.LADIES OFFERJUKE BOX SERVICEFACEBOOK PE CHALTA HAIINTERNET PACKAGEBUDGET PACKAGESMS BUNDLESIn these packages jazz provide sms. Calls, net.mms, etc.
LINE EXTENSION OF MOBILINK• MOBILINK has introduced two brands intheir line extension.• INDIGO as postpaid• JAZZ as prepaid
VALUE ADDED SERVICES• GPRS,• Mobilink must services,• sms messaging,• Power tools• Mail services• Information services• Missed call alert• IVR ring tones• Conference bridge• Fax mail• Mobilink games• Mobilink TV• PIA reservation
POSITIONING STRATEGY• PHYSICALLY POSITIONING RED COLOUR ACTUAL PRODUCT(jazz)PERCEPTUAL POSITIONING STRONGE NETWORK AVAILIBLE EVERYWHERE
PROMOTIONAL STRATEGYin the promotional strategy the jazz team use thefollowing mediasAdvertisementBillboardsElectronic MediaPrinted MediaEndorsement
DISTRIBUTION STRATEGYJazz use the distributional strategy in followingways Retailers Wholesalers Franchise Through Agents
PRICE STRATEGYJazz use price skimming strategy .they charge high price against its competitorsbecause the manager says that they give the goodquality service against its competitors that’s whythey are charge high price. In jazz prepaid charges300,600,900,to 6500.The minimum call rate of jazz is 2.5per minutsminimum call rate is 2.5 rupees per min.
COMPETITIVE STRATEGYJazz face to multi competitors like Telenor U-fone Warid ZongThe manger said that our strong competitoris Telenor now. The point that is differfrom its competitors are good quality ofvoice and strong network
Continue……….• Jazz is the leader in the market when they areintroduce a new thing then the followers copy itquickly like• Lucky draw of cars• location tracking system etc.• When they go for the new package the othercompanies also go for the same package.
JAZZ AS LEADERJAZZ is the leader in the market. They areusing“ fortress/position defense strategy ingrowth market. According to this strategy theycontinually strengthen their strongly held currentposition . They are offering different packages formaintaining this position in the market , because theyhave very strong competitor in the market”.
VISION Corporate Strategy“To be the leadingtelecommunication services providerin Pakistan by offering innovativecommunication solutions of ourcustomers while exceedingshareholder value and employeeexpectations”
MISSIOM Corporate Strategy“To be the unmatchable mobilesystem of communication in Pakistanthis provides the best value to itscustomers, employees , businesspartners and shareholders”
TARGET MARKETING• Jazz target the following segmentyoungsters via jazz jazbahousewives via ladies firstfarmers via jazz oneinternet user via internetpackageslayman jazz octaneAnd more
SUGGESTION Mobilink should attract maximum customers andsatisfy them. They should try to improve their customer servicecenter for customer’s satisfaction. Mobilink should target those areas which are lessdevelop for providing their services As far as their charges are concerned they are abit expensive as compared to their competitors sowe suggest that the charges should be reduced.
CONCLUSIONMOBILINK is a pioneer and a leading brandin the market. They are enjoying ahealthy share of 38% in the market.JAZZ has become a trade-mark of qualitycall because of its strong network.