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Autumn's personal brand
 

Autumn's personal brand

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This is my personal brand and who I am

This is my personal brand and who I am

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    Autumn's personal brand Autumn's personal brand Presentation Transcript

    • Goals
      Brand myself as a public relations professional with experience in social media and marketing
      My ideal position is with a growing social media/ online marketing company with opportunities to move up.
    • My Portfolio
      Includes:
      Press releases
      Media alerts
      Pitch letters
      Newsletters
      Blog Posts
    • My Objectives
      Online marketing or social media assistant
      Move up within a year in either pay or position
    • My SWOT Analysis
    • My Strengths
      I have strong writing skills. I love to write and have strong grammar skills.
      I communicate well with people on a one-on-one basis.
      I have the ability to find out what people really want, even when they don’t.
      I’m completely committed to the success of the company I work for.
    • My Weaknesses
      I’m not the most comfortable public speaker so at times what I’m trying to convey doesn’t come out the way I want it to.
      I’m not the greatest sales person. I don’t like to push people into buying things.
    • My Opportunities
      Graduate certificate in new media and communications from Wayne State University. This will allow for more experience.
      I’m a fast learner, this allows me to pick up new tasks quickly.
    • My Threats
      Competing with thousands of other recent college graduates also searching for jobs that may have more experience.
      The economy, while improving, is still not great so jobs are scarce.
      I want to focus my search in the Ann Arbor area so that limits the number of companies that are hiring.
      Gas prices are limiting my job radius.
    • My Online Presence
      Twitter
      Blog
      LinkedIn
      Facebook
      Foursquare
      StumbleUpon
      Diigo
      VisualCV
    • My Key Messages
      Creative
      Tech Savvy
      Problem Solver
      Determined
      Helpful
      Committed
      Adaptable
      Passionate
    • My Strategies
      I won’t be afraid to ask for advice or help
      I will join PRSA Detroit and attend events
      I will join Social Media Club Detroit
      Network, Network, Network
    • My Strategy Con’t.
      Participate in Twitter chats related to public relations and social media
      Read and/or comment on PR blogs such as:
      Chris Brogan
      Mashable
      Ragan
      Social Media Explorer
      Blog more and blog what people want to read
    • My Short-Term Tactics
      Find a job with a growing company preferable one that deals with public relations and social media by June 2011
      Write a daily blog
      Make at least one new connection a week
    • My Long-Term Tactics
      Have a blog that people find interesting and informative
      Become the manager of my department
      Have a job that I love going to everyday
    • My Measurements
      My success will be measured by:
      The number of readers I have on my blog
      Being in the top 15 searches on Google
      Having a job that I love going to everyday
      Have job security
      Being respected by my coworkers