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Marisa logos

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Transcript

  • 1. LogosWhat well-known logos can you think of?
  • 2. The arrow from A to Z, symbolizes what Amazon is knownfor: selling everything from “a to z” . It also serves as asmile, making the company feel friendly andapproachable.
  • 3. Notice how the space around theplane forms the letters C and D.
  • 4. Empty space in the middle creates anumber “1″ for “Formula 1″
  • 5. If you look closer you’ll notice the right-pointingarrow in between the ‘E’ and the ‘x’, representingprecision and speed at which FedEx works.
  • 6. There’s a hidden peacock looking to theright representing the company’s motto tolook forward, and not back.
  • 7. On either side of the tree, the faces of a gorilla and lionappear in white. In many of these examples of hiddensymbolism, the ‘secondary’ imagery is often found bylooking at the ‘negative space’ of the logo
  • 8. Another ‘negative space’ gem is the Bronx Zoologo, where New York’s iconic skyline of tall buildingscan be found between the legs of the giraffes.
  • 9. The Tour de France logo actually contains theimage of a cyclist which can be seen in theletter ‘R’, with the orange circle symbolizingthe front tire.
  • 10. The two “T’s” of this logo make up people,as they dip a tortilla chip into the bowl ofsalsa in the ‘I’. Fun stuff!
  • 11. Recipe for a good logo Shape  Must correlate with the name or relevant to your business  Must tie in with your business and something that sticks out so people will remember Color  Must be catchy but not awkward for the logo
  • 12. Designing a logo http://vimeo.com/18331485#