The arrow from A to Z, symbolizes what Amazon is knownfor: selling everything from “a to z” . It also serves as asmile, making the company feel friendly andapproachable.
Notice how the space around theplane forms the letters C and D.
Empty space in the middle creates anumber “1″ for “Formula 1″
If you look closer you’ll notice the right-pointingarrow in between the ‘E’ and the ‘x’, representingprecision and speed at which FedEx works.
There’s a hidden peacock looking to theright representing the company’s motto tolook forward, and not back.
On either side of the tree, the faces of a gorilla and lionappear in white. In many of these examples of hiddensymbolism, the ‘secondary’ imagery is often found bylooking at the ‘negative space’ of the logo
Another ‘negative space’ gem is the Bronx Zoologo, where New York’s iconic skyline of tall buildingscan be found between the legs of the giraffes.
The Tour de France logo actually contains theimage of a cyclist which can be seen in theletter ‘R’, with the orange circle symbolizingthe front tire.
The two “T’s” of this logo make up people,as they dip a tortilla chip into the bowl ofsalsa in the ‘I’. Fun stuff!
Recipe for a good logo Shape Must correlate with the name or relevant to your business Must tie in with your business and something that sticks out so people will remember Color Must be catchy but not awkward for the logo