FERRARI ASWIN T

2,310 views

Published on

PRESENTDED FOR SNES IMSAR

Published in: Automotive, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,310
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
70
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

FERRARI ASWIN T

  1. 1. Group Members 1)RAMYA .K.C 2)TERIL 3)AMRUTHA.P.K 4)ALI 5)MANU 6)ASWIN.T 2
  2. 2. Tagline/ Slogan Ferrari, the car for illuminati; Everything we do is driven by Ferrari; We Are The Competition
  3. 3. 4 Company Overview • Ferrari who?  Manufacturer of Italian racing cars and high- performance sports cars  Located in Maranello, Italy Emilia-Romagna region  Manufacturing since 1946(?)  Racing since 1929  Employees (2011): 2968  Sales(2011): $1,582.8 million  Market share: < 1%
  4. 4. HEADQUARTER OF FERRARI 5
  5. 5. 6 Company Overview • Founder – Enzo Ferrari (1898 – 1998)  Worked for Alfa Romeo  Scuderia Ferrari
  6. 6. 7 C E O of ferrari - AMEDEO FELISA
  7. 7. 8 Company Overview • History of the logo Enzo Ferrari told the story of the prancing horse logo just once: The horse was painted on the fuselage of the fighter plane of Francesco Baracca — a heroic airman of the first world war..
  8. 8. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena 9
  9. 9. LOGO • Changes in ferrari logo 10
  10. 10. 11 Company Overview • Ferrari in the racing world  Italian Races  Alfa Romeo’s racing team  Grand Prix  Michael Schumacher
  11. 11. Product Ferrari • High performance vehicles • Carrozzeria Scagliette - program to allow clients to personalizing their cars • A statement of class
  12. 12. Product Ferrari 13
  13. 13. 14 Information Technology • Formula 1 is the focus of Ferrari’s technology investment  Racing is Ferrari’s heritage  Integration is a competitive advantage  Ferrari only company that designs and manufactures both engine AND chassis  Car design cycle ≈ 9 months  Design = 6 months  Manufacture = 3 months  Technology key to meeting timeframes!  F1 technology then trickles down to commercial vehicles  Paddle shifters, independent suspension, disc brakes…
  14. 14. 15 Information Technology • Primary uses for information technology  Telemetry  Real-time collection/analysis of car performance during a race  Over 500 different characteristics measured in real-time  Design  Engine • Weight reduction • Power (engines already produce > 800 bhp)  Chassis • Weight reduction • Aerodynamics/Downforce
  15. 15. 16 Information Technology • PTC  CAD/CAM software • Ricardo  Dedicated CFD program for engine flows • CRF (Fiat Research Center)  Data acquisition packages • General Electric  Commercial aircraft engine operation new material research • Massachusetts Institute of Technology  Combustion research • Shell  Lubricants • SKF  Bearing technology • AMD  Data center • Acer  Workstations Key Information Technology Providers
  16. 16. Market share of ferrari 17
  17. 17. 18 A Global Presence • Ferrari sells ≈ 4,300 high-performance sports cars a year  Prices $140,000 - $260,000  To safeguard exclusivity and high value, the company has set a self-imposed production limit • Models  F430  Scaglietti
  18. 18. FEW MODELS OF FERRARI 19
  19. 19. 20 A Global Presence cont… • Beginning in 1979, the North American import and distribution of Ferraris was handled by Fiat SpA  In 1990 Ferrari North America was established  The company imports and distributes its vehicles from Maranello, Italy  The exports are done through a network of more than 300 sales and service centers in 45 countries
  20. 20. 21 Ferrari Clientele • Ferrari's main markets are:  United States  Germany  Great Britain  Italy  The countries of the Pacific area  Switzerland  90% of all production is exported.  Total units sold worldwide: 6,099 (Ferrari 4,072, Maserati 2,027) Major market sales in 2000  The portfolio of orders taken by the dealership network is far higher than the numbers of cars that Ferrari can actually deliver.
  21. 21. 22 Outsourcing • Ferrari Outsourced Engine Development  Ferrari and Tata Consultancy Services (TCS), Asia’s largest software company, have concluded a deal which calls for TCS to provide IT and engineering services for the development of Ferrari’s Formula 1 racing car  TCS solutions would include car electronics, safety, aerodynamics, and troubleshooting
  22. 22. 23 Competition • Ferrari’s are considered high-end luxury vehicles • Main competitors  Lamborghini  Gallardo, Murcielago  Porsche  911 GT2, Boxter S, Carrera GT  Aston Martin  V12 Vanquish S, DB9, V8 Vantage
  23. 23. STP Segment Sports car for affluent and elite customer 24
  24. 24. Target Group Targeted towards elite class customers seeking for a brilliant sporty driving experience 25
  25. 25. Positioning • Positioned as a premium sports car manufacturing company providing best features and latest technology as well as best in class sporty driving experience 26
  26. 26. Product Portfolio Brands • 1. Ferrari F12 Berlinetta • 2. Ferrari FF • 3. Ferrari 458 Spider • 4. Ferrari 458 Italia • 5. Ferrari California • 6. Ferrari F50 • 7. Ferrari F40 27
  27. 27. SWOT ANALYSIS……SWOT ANALYSIS…… Strength 1. Rich heritage and legacy 2. Looked upon as a cult brand and possesses strong brand equity 3. Extremely strong presence in the racing world 4. Provides an interactive channel to the owners through owner’s group 5. Extremely capable design and R&D department 28
  28. 28. 6. Very light alloy used in manufacturing resulting into better acceleration and handling 7. A dedicated pre-owned program to facilitate second hand sales increasing customer reach 8. Endowed with world class safety facilities 29
  29. 29. Weakness • 1. Extremely high priced • 2. Limited potential customer base in some markets • 3. Limited distribution and service network • 4. Lack of experienced service professionals in many countries 30
  30. 30. Opportunity • 1. Increasing pride in owning Ferrari • 2. Entering in hybrid and future car segment • 3. Leveraging the owners group network to reach potential customers • 4. Differentiating the product portfolio to accommodate variants • 5. Augmenting the distribution and service network 31
  31. 31. Threats • 1. Various custom policies in some countries making purchase a long procedure • 2. Increasing expectation from customers might not be met • 3. Product innovations and frugal engineering by competitors 32
  32. 32. 33

×