Depth of retail experience mentioned as important in RFP. Here are our clients over the years.We love the retail category because of the depth of data available, and the profound effect that data driven marketing can have on ROI
September, 2011<br />Mobilizing Loyalty<br />
The Synergy of Mobile and Loyalty<br />For consumers, mobile is a channel that provides:<br />Convenience<br />Consolidation<br />Relevance<br />Rewards<br />For retailers, mobile is a channel that solves for:<br />Ongoing data capture challenges<br />Limited IT resource & bandwidth<br />Driving increased share of wallet<br />Creates bigger basket and incremental visits<br />For consumers and retailers<br />
Digital Consumer Loyalty Partnership<br />NEXT GENERATION MARKETING SERVICE PROVIDER<br />89 Degrees develops marketing solutions that use advanced analytics to drive better results for data-intensive marketers.<br /><br />THE LEADING MOBILE LOYALTY PLATFORM CONNECTING MERCHANTS AND CONSUMERS<br />CardStar Connect™empowers merchants and brands to unite with their most valuable customers offering rewards, incentives and messages by mobilizing loyalty and membership programs.<br />
Smartphones: Exploding Market Penetration<br />Current Adoption: <br />Nearly 40% of US mobile phone owners have a smartphone as of May 2011(Nielsen)<br />Growth Projection: <br />Smartphone owners will the majority by the end of 2011 (Nielsen)<br />U.S. sales of smartphones to grow from 67 million in 2010 to 95 million in 2011 and become the highest-selling consumer electronic device category(Gartner)<br />Sales of smartphones will exceed those of PCs in 2012 (Morgan Stanley)<br />Mobile Internet use via smartphones will increase 50 fold by 2015 (Coda Research Consultancy)<br />
Merchant ValueProposition<br />Easyaccessto your most loyal customers<br />Convenience:<br />No buy-in or POS integration is required — and CardStarcan create customized features and offerings<br />Relevance:<br />Tailor – and then push – high value content like mobile coupons and promotional messages with accuracy, timeliness and acceptance in real time via geo-targeting features — strengthening customer loyalty by guiding the shopping experience<br />Insight:<br />Use the business intelligence and analytics of CardStar to segment, target and stay connected to you most valuable customers<br />ECHO<br />
DevelopingtheProgram<br />Creatingmobilecontent has neverbeeneasier<br />Do Even More: Targeted Messaging<br />IKEA<br />Coming to Centennial June 2011<br />
IKEA example<br />Phase 1 – Pilot: What IKEA Gets<br />Card Design and Load<br />Monthly Deals (up to 10)<br />NO Card Feature on Merchant Page<br />Store Locator<br />Customer Service (800#)<br />URL Links<br />Home<br />Family Portal<br />IKEA<br />
Macy’s Backstage Pass - Update<br />First: Scan the code<br />Second: Get Exclusive content (videos) and as of August, get new deals and entry into Sweeps<br />Note: those without QR Code reader can TXT to get offers/sweeps.<br />
A Consumer’s Mobile Loyalty Experience<br />Consumer scans code<br />QR Code in-store, prominently displayed<br />30% OFF ANY SINGLE ITEM<br />Deals delivered through CardStar (Weekly)<br />CardStar Load, consumer picks Merchant Card<br />Consumer sign-up for deals<br />
Driving the Program: Marketing Components<br /><ul><li>In-Store Signage
Program Considerations<br />Monthly deals (# and frequency)<br />Basic or enhanced merchant information<br />Price per acquisition or monthly based on # locations<br />Tech integration (web services and real- time calls/enrollment) or static information<br />Self-service or enhanced reporting and analytics (dynamic real–time reporting, dashboards)<br />MarketingNeeds<br />Budget<br />Service<br />The Sweet Spot?<br />This is different for each client. We will work with you to develop the blend of services and support that fits your organization best. <br />
Thought Starters: Approach Tiers<br />BASIC/TEST<br /><ul><li>Card design and load
Advanced Features (declining balance card load and use, digital receipting, product affinity analysis/compliments offers, mobile payment, first notice and access to future enhancements/features)</li></li></ul><li>Discussion<br />
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