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mobilizing loyalty

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  • Depth of retail experience mentioned as important in RFP. Here are our clients over the years.We love the retail category because of the depth of data available, and the profound effect that data driven marketing can have on ROI
  • Transcript

    • 1. September, 2011
      Mobilizing Loyalty
    • 2. The Synergy of Mobile and Loyalty
      For consumers, mobile is a channel that provides:
      Convenience
      Consolidation
      Relevance
      Rewards
      For retailers, mobile is a channel that solves for:
      Ongoing data capture challenges
      Limited IT resource & bandwidth
      Driving increased share of wallet
      Creates bigger basket and incremental visits
      For consumers and retailers
    • 3. Digital Consumer Loyalty Partnership
      NEXT GENERATION MARKETING SERVICE PROVIDER
      89 Degrees develops marketing solutions that use advanced analytics to drive better results for data-intensive marketers.

      THE LEADING MOBILE LOYALTY PLATFORM CONNECTING MERCHANTS AND CONSUMERS
      CardStar Connect™empowers merchants and brands to unite with their most valuable customers offering rewards, incentives and messages by mobilizing loyalty and membership programs.
    • 4. 15+ Years of Retail Loyalty Marketing
    • 5. Smartphones: Exploding Market Penetration
      Current Adoption:
      Nearly 40% of US mobile phone owners have a smartphone as of May 2011(Nielsen)
      Growth Projection:
      Smartphone owners will the majority by the end of 2011 (Nielsen)
      U.S. sales of smartphones to grow from 67 million in 2010 to 95 million in 2011 and become the highest-selling consumer electronic device category(Gartner)
      Sales of smartphones will exceed those of PCs in 2012 (Morgan Stanley)
      Mobile Internet use via smartphones will increase 50 fold by 2015 (Coda Research Consultancy)
    • 6. Merchant ValueProposition
      Easyaccessto your most loyal customers
      Convenience:
      No buy-in or POS integration is required — and CardStarcan create customized features and offerings
      Relevance:
      Tailor – and then push – high value content like mobile coupons and promotional messages with accuracy, timeliness and acceptance in real time via geo-targeting features — strengthening customer loyalty by guiding the shopping experience
      Insight:
      Use the business intelligence and analytics of CardStar to segment, target and stay connected to you most valuable customers
      ECHO
    • 7. Mobilizing Loyalty
      The CardStar/89Degrees Solution:
      AnEndtoEnd Mobile-BasedLoyaltyProgram
      Card
      Management
      Content
      Services
      Publishing
      and Feeds
      Business
      Intelligence
      Consumer
      Experience
      Monetization
    • 8. DevelopingtheProgram
      Creatingmobilecontent has neverbeeneasier
      Do Even More: Targeted Messaging
      IKEA
      Coming to Centennial June 2011
    • 9. IKEA example
      Phase 1 – Pilot: What IKEA Gets
      Card Design and Load
      Monthly Deals (up to 10)
      NO Card Feature on Merchant Page
      Store Locator
      Customer Service (800#)
      URL Links
      Home
      Family Portal
      IKEA
    • 10. Macy’s Backstage Pass - Update
      First: Scan the code
      Second: Get Exclusive content (videos) and as of August, get new deals and entry into Sweeps
      Note: those without QR Code reader can TXT to get offers/sweeps.
    • 11. A Consumer’s Mobile Loyalty Experience
      Consumer scans code
      QR Code in-store, prominently displayed
      30% OFF ANY SINGLE ITEM
      Deals delivered through CardStar (Weekly)
      CardStar Load, consumer picks Merchant Card
      Consumer sign-up for deals
    • 12. Driving the Program: Marketing Components
      • In-Store Signage
      • 13. Staff Training and Incentives
      • 14. Instant Offers/Discount to Drive Trial
      • 15. Mobile Exclusive Offers to Incent Customer Adoption
      • 16. Website Promotion
      • 17. Viral / Social
      • 18. Email, SMS promos
      • 19. Direct Mail
      • 20. Card Star Network
    • Success Metrics
      • Scans
      • 21. How many consumers scan any QR Code
      • 22. Loads/Sign-ups
      • 23. How many consumers load the application and STAGE loyalty cards on their phones
      • 24. How many consumers join SMS and/or Email from the unique codes
      • 25. Delivery
      • 26. How many deals are delivered to members
      • 27. Open/Views
      • 28. How many open/view each of the offers
      • 29. Sales (TBD)
    • Activity Summary Data Examples
    • 30. Deal Data Examples
    • 31. Program Considerations
      Monthly deals (# and frequency)
      Basic or enhanced merchant information
      Price per acquisition or monthly based on # locations
      Tech integration (web services and real- time calls/enrollment) or static information
      Self-service or enhanced reporting and analytics (dynamic real–time reporting, dashboards)
      MarketingNeeds
      Budget
      Service
      The Sweet Spot?
      This is different for each client. We will work with you to develop the blend of services and support that fits your organization best.
    • 32. Thought Starters: Approach Tiers
      BASIC/TEST
      • Card design and load
      • 33. 5 static monthly deals
      • 34. Basic Merchant Information (Store locater, URL)
      • 35. Basic Reporting (usage statistics)
      • 36. All of the above +
      • 37. Up to 15 monthly deals (dynamic, real-time upgrades/recalls/etc.)
      • 38. Enhanced merchant information (Customer Service Number, additional links
      • 39. Geo-targeted offers
      • 40. Enhanced Sign-up (streamlined and optimized for CardStar)
      ENHANCED
      PREMIUM
      • All of the above
      • 41. Enhanced Reporting (deep dives, reports, dashboards, etc.)
      • 42. Advanced Features (declining balance card load and use, digital receipting, product affinity analysis/compliments offers, mobile payment, first notice and access to future enhancements/features)
    • Discussion