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Four Keys to Effective Writing
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Four Keys to Effective Writing

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  • Chapter 1: Getting StartedSUCCESSFUL WRITING AT WORK, 10TH ED. (2013)
  • Image Credit: “Your Audience is Your Priority” by RIGHTNOW (http://www.netrafic.com/blog/your-audience-is-your-priority)
  • Image Credit: The Shiny Adventure of a Browncoat Mommy (http://browncoatmom.blogspot.com/2011_10_01_archive.html)
  • Image Credit: “Know Your Audience” (http://www.sophia.org/know-your-audience-tutorial)

Transcript

  • 1. FOUR KEYS TO EFFECTIVE WRITING
  • 2. EFFECTIVE WRITING • Writing on the job that is • Carefully planned • Thoroughly researched • Clearly presented • Purpose • Accomplish a specific goal • Be as persuasive as possible
  • 3. QUESTIONS TO ASK YOURSELF • Who will read what I write? • Identify your audience • Why should they read what I write? • Establish your purpose • What do I have to say to them? • Formulate your message • How can I best communicate? • Select an appropriate style and tone Who, What, When, Where, Why, How
  • 4. WHO IS YOUR AUDIENCE?
  • 5. REMEMBER… • Members of your audience will differ in backgrounds, experiences, and needs • How you picture your audience will determine what you say to them • Viewing something from the audience’s perspective will help you select the most relevant details to provide them with
  • 6. QUESTIONS TO ASK ABOUT YOUR AUDIENCE For the complete list, please see pages xx-xx.
  • 7. ESTABLISHING YOUR PURPOSE
  • 8. FORMULATING YOUR MESSAGE
  • 9. THE MESSAGE • Scope • How much information you give about key details • Details • Key points you think the reader needs to know.
  • 10. STYLE & TONE
  • 11. STYLE & TONE • Style • How something is written • Construction of paragraphs • Length and patterns of sentences • Choice of words • Tone • Expresses your attitude toward a topic